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Presentation by Chris Addison and Luz Marina Alvare at the KM Impact Challenge unConference - Washington, 6th May 2011
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CrowdMarketeers:Quantity, Quality and Consequences
Luz Marina Alvare and Chris Addison, International Food Policy Research Institute, Washington, DC
Friday May 6th 2010KM Impact Challenge Unconference, Washington DC
Quantity: Reach by country 2010
750,000+
South Africa
Ethiopia
Congo DRC
United States at No. 52
Uganda
Where the conversation is happening
Marketeers
Search engineBlogs Twitter Facebook Linkedin Wikipedia youtube0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
IFPRIhungerdevelopmentAgricultureFood Policy
Quantitative
Marketeers influencing www.ifpri.org
www.ifpri.org Quantitative
Height:visits
Wik
iped
ia
Feed
burn
er
Emai
l
Goo
gle
book
s
Width:Pages per visitFeedburner/email
WFP
Google books
Eldis
Washington PostNestle
Repec
Qualitative
Depth:Average time on site
Google Books
ELDISMobile
SciDev
Email, Social Media, Wikipedia, Facebook, Feedburner
Email, Social Media, Wikipedia, Facebook, Feedburner
Email, Social Media, Wikipedia, Facebook, Feedburner
Email, Social Media, Wikipedia, Facebook, Feedburner
Email, Social Media, Wikipedia, Facebook, Feedburner
Quality:Different Crowds
Scholarly marketeers
Qualitative
Peers conversations and sharing
QualitativeQualitative
Be where your stakeholders hangout
Who puts you on the map?
Who puts you on the map?
Consequence: Linking Quoting & Effects
ifpri.org Occurrence:416k Links:45k
2010 Global Hunger Index
Consequences: RealTime
ConsequenceQuantitativeReadersVisitsFollowersCitationsLinking
ConsequenceQualitativeE-mail overflowOnline presencePrestigeReputation
