Quality vs. Quantity in Social Media Marketing

Tina D’Angelo &Jessica DeGrasse

Quality

“the standard of something as measured against other things of a similar kind; the degree of excellence of something”.

Quantity

“the amount or number of a material or abstract thing not usually estimated by spatial measurement.”

Facebook

• Quality

• Photo albums

• Share video/photo

• Conversational

• Exclusive information/offers

• Highly effective Facebook posts create as much engagement as brands relying on a quantity- driven approach

Twitter

• Quality & Quantity

• Share useful information with consumers

• Engage with consumers

• Live feed

• Location / Events

LinkedIn

• Quality

• Images

• Professional / Business oriented

• Connections

Instagram

• Quality & Quantity

• Only image’s to express brand

• High quality photos

• Proper tags and hash tags

• Follow trends

• Followers

YouTube

• Quality

• Shareable

• Views

• High quality video / music / edits

• Relevant to business or product

Go Pro Video

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