The Future ofdata analytics

@conker_io

The ProblemHow do I leverage the data on my customers to give them the best experience possible?

Use Predictive Analytics, but they are……

Costly • $150k to $1million+ deployments• Enterprise support costs

Time inefficient• 9-30 months to deploy• 70 days to build a predictive model

Inaccurate• Algorithms can only use 6-20 variables• Analyst chooses these introducing human bias

The SolutionConker provides low touch, self-service, predictive data analytics that automates and hides complexity and has customer behaviour at its core

Conker is a behavioural segmentation and predictive analytics tool

Low Touch• Low user-skill requirements • Automated data preparation, behavioural analysis & predictive modelling

Self Service• SaaS approach • Unique user interface

Predictive• Handles larger volumes of data (100’s to 1000’s of customer variables)• Proprietary enhanced predictive algorithms

Market ValidationClosed Beta

16 Beta CustomersUSA, Canada, Ireland, Italy, Turkey and UK

Numbers growing every week

Telefonica (O2 Ireland) Supplier & Data processing contract

Trial to confirm Conker's predictive techniques are an improvement on those currently employed

Market Size

$2bn

$3bn

$12bn

2013

2016

2020

$40bn

$50bn

$70bn

• Initial Target Market

• #1 Predictive Analytics• $300+ million revenue• 4,000+ Customers

• Maintain Market Position

Business Analytics Software Advanced Analytics

Source: IDC Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares, June 2012

The Product

Behavioural Path Comparisons

Segmented Behavioural Paths

Behavioural Metrics

Roadmap

Business Model

Free Trial Download

Trial Period: 1 million events

Upsell:Follow-up sales call

Adoption & Expansion

The Competition

Competitive Advantage

UNFAIR ADVANTAGE

• Computer science advantage• Proprietary algorithms• Not bound by traditional statistical &

analytics methods• Built from the ground up to support Big

Data• Simple UX design• Mass Market appeal

USER BENEFITS

• Try before you buy• User-friendly/low-skill requirement• Eliminates Human Bias & data

preparation• Analyse & predict customers behaviour• Get Instant results from customer data• 3rd Party Tool Support (Flurry, Google

Analytics, Twilio, etc…)• Developer friendly API

The Conker Team

Russell Banks, CEO

Over 15 years’ experienceworking in technologyindustry & startups.

BSc Computing (2014)

Daniel Kersten, CTO

Software engineer with 12 years of working in Telco's,

back-end web development and

embedded systems.

BSc Computer Science

Jeff Harte, COO

Entrepreneur with proven sales track record and

previous startup experience.

LLB Law

The Founders

Eoin McKiernan

MSc Computing Science

Interactive Entertainment

Technology

Eoin Hurrell

PhD Computer Science

Predictive systems

Serena Fritsch

PhD Computer Science

Distributed Systems

Our Genius Coders

Eamon Leonard

VP Developers³

Engine Yard

David Coallier

Data Scientist

Engine Yard

Sean Blanchfield

CEO

Scalefront

Our Advisors

The Future ofdata analytics

@conker_io