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The Future of data analytics
@conker_io
The Problem “Existing predictive analytics tools are confusion and misinformation
engines. They don't adapt to growing data needs, are inaccessible, and
ridiculously priced.”
The current generation of Predictive Analytics tools are……
$150k to $1million+ deployments
&
Large enterprise support costs
Costly
9-30 months to deploy
&
70 days to get a predictive model
Inefficient Algorithms only use a limited
number (typically 6-20) of
the available variables
&
Analyst chooses these
introducing human bias
Inaccurate
The Solution Conker provides low touch, self-service, next generation predictive data
analytics that automates and hides complexity and has customer
behaviour at its core.
Conker deliver next generation behavioural segmentation and predictive analytics tools
Trial Download
Unique user interface
Self Service
Handles larger volumes of
Data, 100’s to 1000’s
of customer variables
Proprietary enhanced
predictive algorithms
Next-Gen
Low user-skill requirements
Automated data preparation,
behavioural analysis &
predictive modelling
Low Touch
Market Validation
Closed Beta 16 Company Beta Test USA, Canada, Ireland, Italy, Turkey
and UK
Telefonica (O2 Ireland) Trial to confirm Conker's predictive
techniques are an improvement on
those currently employed
Market Size
$2bn
$3bn
$12bn
2013
2016
2020
$40bn
$50bn
$70bn
• Initial Target Market
• #1 Predictive Analytics
• $300+ million revenue
• 4,000+ Customers
• Maintain Market Position
Business Analytics Software Advanced Analytics
Source: IDC Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares, June 2012
The Products
Behavioural Path Comparisons Segmented Behavioural Paths Behavioural Metrics
Roadmap
Business Model
Online Awareness and Direct
Response Marketing
1,200
Trial Downloads
1
Customer
• Analysis tool to identify distinct behavioural groups of customers
• Up to 8 billion events OR 1Tb
Insight
€2,500 (per month)
• Communicate with customers in real-time
• Unlimited Messages
Action
€250 (per month)
• Automatically create predictive models & recommendations
• Multiple Dashboards
Foresight
€5,000 (per month)
Adoption & Expansion
The Competition
Why Conker?
The Conker Core
Our technical approach is
very different to other data
analytics providers as we are
not bound by years of legacy
statistical and analytics
approaches.
We are building a proprietary
(patentable) solution from the
ground up to leverage Big
Data.
Our team of Ph.D.'s and
M.Sc.’s are at the bleeding
edge of machine learning and
computer science. Cheaper
The Team
Russell Banks, CEO
Over 15 years experience
working in technology
industry & startups including
Microsoft, Vodafone and
Motorola.
Daniel Kersten, CTO
Software engineer with 12
years experience including
Telco's, back-end web
development and embedded
systems.
Jeff Harte, COO
Entrepreneur with proven
sales track record and
previous startup experience.
The Founders
Eoin McKiernan
MSc Computing Science
Interactive Entertainment
Technology
Eoin Hurrell
PhD Computer Science
Predictive systems
Serena Fritsch
PhD Computer Science
Distributed Systems
Our Engineers
Our Advisors
Eamon Leonard
VP Developers³
Engine Yard
David Coallier
Data Scientist
Engine Yard
Sean Blanchfield
CEO
Scalefront
Progress to date
Sep
2013
2012
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Sep
Oct
Dublin Web Summit - Spark of Genius – Pitch
Enter NDRC Launchpad Incubator
Prototype of stream processing code
$
Prototype of metrics and action graphs
1st employee hire
Win Launchpad Incubator Programme
Prototype of segmentation UI built
Research pattern mining complete Entered Wayra Incubator / Pitched @ SXSW
2nd & 3rd Hires / Signed up Telefonica
Server logic of behavioural segmentation
16 Beta test companies signed up Native client UI prototype
Common paths and funnels implemented Closed Beta product launch
Competitive Advantage
UNFAIR ADVANTAGE
• Computer science advantage
• Proprietary algorithms
• Not bound by traditional statistical & analytics
methods
• Built from the ground up to support Big Data
• Simple UX design
• Accessibility of product gives Mass Market
appeal
USER BENEFITS
• Try before you buy
• User-friendly/low-skill requirement
• Eliminates human bias in data preparation
• Analyse & predict customers behaviour
• Get Instant results from customer data
• 3rd Party Tool Support (Flurry, Google
Analytics, Twilio, etc…)
• Developer friendly API
Funding Requirement
• 16 Beta Test Companies
• 7 Staff
• 120 Customers
• 14 Staff
• 934 Customers
• 23 Staff
77%
8%
15%
Funding to date €120,000
38%
58%
4%
Series A €3,000,000
Salary
Sales &Marketing
Op Ex
55% 37%
8%
Seed Round €750,000
The Future of data analytics CONTACT:
Cell: +353 (0)879 775588
www.conker.io
@conker_io
