Co-Creation Engine

A Scalable, Repeatable, High-Value Approach to B2B Innovation

The Innovation Gap

Is your industry suffering an innovation gap?

Demands for innovation outstrip the capacity of even the most capable industry players

Industry disruption is rendering many players irrelevant or obsolete

Maintenance, new demands and customization crowd out breakthrough, next-gen development

Large numbers of start-ups and entrepreneurs are targeting the industry

The Co-Creation Ecosystem

Established B2B companies, their customers, and the start-up ecosystem can close the gap.

• Established players can target "game changers” --new dimensions of their market or product roadmap

• Customers can actively identify and nurture the most interesting new start-ups and product ideas.

• Start-ups can test their ideas and concepts in the real world and accelerate to the real starting line

Co-Creation changes the risk / reward equation

Co-Creation Engine

Relevant Ideas

CommunityFiltering

Valid Ideas

Start-upUniverse

Sponsor Input

KnowledgeCommunity

Scalable Innovative Business

Co-Creation Engine

• A revolution in innovation

– Much of today’s innovation value chain is available to rent at low cost

– Missing link is to knowledgeable communities willing to co-create with innovators

– Groups that can access these networks can build systems to realize that value

• Co-Creation Engine: a platform for systematic, repeatable, low-cost co-creation

Co-Creation Process

Relevant Ideas

CommunityFiltering

Valid Ideas

Start-upUniverse

Sponsor InputKnowledgeCommunity

Scalable Innovative Businesses

1. Start up Universe: EIP leverages deep connections and expertise to build buzz and energy in start-ups

2. Relevant Ideas: EIP incentives elicit ideas focused on key roadmap innovations and customer pain points

3. Community Filters: Validation engines enable the knowledge community to identify the best ideas for further consideration

4. Lean Innovation: Mentoring, MVPs, agile and iterated releases, smoke testing and other tools maximize business potential

5. Innovative company ready for scale-up, acquisition, or spin out

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Health Tech Start-ups: Large numbers, dynamic industry, difficult to match customers and ideas

More Disruption Please: 1500 members, created by athena, high potential, limited substance

Validation: Kickstartstyle community filtering

Beta Customers: Support for lean development

Next Generation Venture: athenahealthearns equity by matching selected start-ups

with early adopter customers

Case Study: athenahealth