Cloud Computing: Practice Makes Perfect

© 2011 IBM Corporation

Werner P LindemannVice President: Global Technology Services

IBM Sub-Saharan Africa

April 10, 2023


(practice makes perfect)

© 2011 IBM Corporation2

Contents What’s different about Cloud?

Offerings– Spectrum of our Delivery Capability– IBM Smart Cloud Enterprise– IBM Smart Cloud Resilience– How to?

• Add an Instance• Cloud Estimator

Q&A


(The definition of) Cloud is (often) in the eye of the Vendor

Sponsors of Enterprise 2.0 Conference and Web 2.0 Conference

More than 100 vendors claiming to be selling cloud computingIn answer to the question, explain what cloud computing is? “It's hard to explain, you can talk to anyone here and they will give you a different version.“ Shane Robison, CTO, Hewlett-Packard

"The interesting thing about cloud computing is that we've redefined cloud computing to include everything that we already do....We'll make cloud computing announcements. I'm not going to fight this thing. But I don't understand what we would do differently in the light of cloud." Larry Ellison, CEO, Oracle

"Every time there's a big new trend, a big new opportunity, we write a new operating system," Ballmer told delegates at the conference. "We're now in the process of writing a new operating system. For lack of a better term, before we announce it in four weeks, I'll call it Windows Cloud." Steve Ballmer, CEO, Microsoft

Cloud computing is the use of networked infrastructure software and capacity to provide resources to users in an on-demand environment. … clouds provide a set of typically virtualized computers which can provide users with the ability to start and stop servers or use compute cycles only when needed, often paying only upon usage.

-http://www.vmware.com/technology/virtual-datacenter-os/cloud-vservices/faqs.html


What the Market is Telling Us There is universal interest in cloud computing across all industries and geographies

Control Complexity

“80% focused on Cloud processes and management processes [#1]

Cloud: Need to speed storage agility“40% lose of control & governance is a top concern”

Speed & Ease Delivery

“43% want more efficiency in cloud delivery, 25% developing new Cloud apps” IBM institute

for Business Value

“21% [#2 rank] need Cloud to align to the velocity of the business”

Optimize Quality of Service

“55% of enterprises are connecting mobile devices to back-end cloud services”

“48% lack visibility into cloud operations inhibits analysis of compliance, Perform. & ROI”

“54% were unsure of how many cloud services were being used, effecting optimal business operations.”

“Nearly 70% of active cloud users report little confidence monitoring their cloud services”

IBM institute for Business Value

4


Organizations are now moving beyond virtualization to higher value stages of Cloud Computing

End-to-end real time monitoring and

optimization

Virtualization management

Service delivery automation

Business service catalogs & self service

Virtualization underpins

Cloud

Cloud focuses on eased service consumption & management

Consumption based metering and dynamic capacity optimization

5


SPEED: accelerate & scale the delivery of new services while enabling continuous lifecycle updates

AGILE: easily deliver, manage, and secure mobile applications & devices in Cloud environments

COST: reduce IT expense and risk by controlling the velocity of change with greater responsiveness

Ease the transition from virtualization to cloud service delivery

Are moving to Cloud, with 62% of CIO’s citing it

as the top priority

81%

Are concerned about the ability to see and

understand their Cloud environments

70%

Are focusing on improving Cloud efficiency, speed

and control

43%

6


Our view … Cloud Computing:

Cloud computing has 5 key characteristics:

1.On-demand self-service 2.Anywhere, Anytime, Any network

access3.Location independent resource

pooling4.Rapid elasticity5.Measured service

Cloud enables: Self-service Sourcing options Economies of scale Business flexibility & agility

Cloud represents: The industrialisation of delivery

for IT supported services

a way to consume and deliver IT services, inspired by consumer internet services and optimised by workload


Cloud computing adoption patterns are emerging

Accelerate time-to-market with new workloads

Deliver innovative business services

Cut IT expense, risk & complexity

Gain immediate access to applications

Cloud Enabled Data Center (IaaS)

Cloud Platform Services (PaaS)

Business Solutions

on Cloud (SaaS)

Cloud Service Provider

8


1960s IBM Cambridge Scientific Center begins development of CP-40, first OS that implemented complete virtualization

IBM delivers more than 1,300 System/370 computers worldwide and announces VM virtualization

Systems Strategies,

Inc

IBM acquires Cast Iron for hybrid cloud integrationIBM

standardizes topologies and patterns to speed application deployment to cloud and virtual environments with IBM WebSphere Cloudburst

IBM delivers MQSeries providing standardized, reliable messaging across heterogeneous (IBM and non-IBM) to 100s of SO clients.WebSphere MQ is a key entry point for SOA

Standardized

Automated

Virtualized

IntegratedIBM has been innovating the underpinnings of cloud for over 45 years


IBM Centers Deliver & Manage Cloud Services Around the World

Sao Paulo

Raleigh, NCSilicon Valley, CA

Boulder, CO

Johannesburg

TokyoSeoul

Hanoi

Singapore

Bangalore

Hong Kong

Beijing

Dublin

IBM Cloud Lab

IBM Cloud Data Center

Wroclaw, Poland

Ehningen, Germany

8 Cloud Data Centers11 Cloud Labs57 Global Delivery Centers54 Global Command Centers

IBM Worldwide Support Centers

Toronto


IBM’s Leadership in Cloud- Client Engagements

2,000 successful cloud engagements in 2010

50% of Fortune 10 and Fortune 50 working with IBM on private clouds

80% of Fortune 100/500 companies using IBM cloud capabilities

Over 200 client references

Reduced IT labor cost by 50 percent in configuration, operations, management and monitoring

Improved capital utilization by 75 percent, significantly reducing license costs

Reduced provisioning cycle times from weeks to minutes

Improved quality, eliminating 30 percent of software defects

Reduced end user IT support costs by up to 40 percent

Simplified securitymanagement


Contents What’s different about Cloud?

Offerings– Spectrum of our Delivery Capability– IBM Smart Cloud Enterprise– IBM Smart Cloud Resilience– How to?

• Add an Instance• Cloud Estimator

Q&A


IBM SmartCloud capabilities meet Client needs

Business Process as a ServiceSoftware as a Service

Business Process as a ServiceSoftware as a Service

Platform as a ServicePlatform as a Service

Infrastructure as a ServiceInfrastructure as a Service

DesignDesign DeployDeploy ConsumeConsume

Commitment to open standards and a broad ecosystem

Private & Hybrid CloudsPrivate & Hybrid Clouds

Cloud Enablement TechnologiesCloud Enablement Technologies

Managed Cloud Services Managed Cloud Services

Infrastructure and Platform as a Service

Infrastructure and Platform as a Service

Cloud Business SolutionsCloud Business Solutions

Software and Business Process as a Service

Software and Business Process as a Service

13


Delivering cloud offerings mapped to the strategy

IBM SmartCloud Entry

IBM SmartCloud Provisioning

IBM SmartCloud Monitoring

IBM SmartCloud Entry

IBM SmartCloud Provisioning

IBM SmartCloud Monitoring

IBM SmartCloud Enterprise

IBM Smart Cloud Application

Services*

IBM SmartCloud Resilience

IBM SmartCloud Desktop

IBM SmartCloud Enterprise

IBM Smart Cloud Application

Services*

IBM SmartCloud Resilience

IBM SmartCloud Desktop

Smarter Commerce on IBM

SmartCloud

Social Business on IBM

SmartCloud

Smarter Cities on IBM

SmartCloud

Business Analytics and

Optimization on IBM SmartCloud

Smarter Commerce on IBM

SmartCloud

Social Business on IBM

SmartCloud

Smarter Cities on IBM

SmartCloud

Business Analytics and

Optimization on IBM SmartCloud*Offering in Beta testing

14


SmartCloud Provisioning

Rapid, high scale heterogeneous provisioning and performance visibility

SmartCloud Entry

Virtualized, resilient hardware with systems management and pooling

WebSphere Cast Iron (Hybrid)

Cloud to on-premise application integration through multiple form factors

SmartCloud Monitoring

Integrated cloud and image management

IBM Workload Deployer

Self-service capabilities on a workload aware, optimized platform

Platform as a Service Technologies

Infrastructure as a Service Technologies

InfrastructurePlatform

Usage and Accounting

Availability & Performance

Management & Administration

Security & Compliance

ApplicationLifecycle

ApplicationEnvironments

ApplicationManagement Integration

ApplicationResources

IBM SmartCloud FoundationBuilding and rapidly scaling private cloud environments with unparalleled time-to-market, integration and management

15


Our solution is:

An infrastructure-as-a-service product that provides enterprise-class IT development and test environments offering control, reliability, data security and massive scalability in performance and capacity

IBM owned and managed multi-tenant, highly virtualized, shared infrastructure with deployment through multiple delivery centers

Secured access through the Internet (IPS/IDS, SSH/HTTPS, VPN/VLAN, Web identity) to a management infrastructure and content delivered in compliance with IBM security standards

Virtualized IT development and test resources delivered on a usage-based billing model

IBM delivery centers

Your servers and PCs

Internet

Your firewall

IBM unique security and authentication model

IBM firewall

What is IBM SmartCloud Enterprise?


IBM SmartCloud Enterprise at a glance …Features and functions: Choice of nine virtual (Intel) server configurations Choice of pre-configured software images from which to build

private image libraries– Linux® operating systems; Red Hat and Novell SUSE– Microsoft Windows operating systems, 2008 & 2003 – Extensive IBM, third party, and ISV image catalog*

– IBM Lotus®, WebSphere®, DB2® and Informix® stacks– IBM Rational® Application Lifecycle Management – Tivoli® Monitoring software– Aviarc, CohesiveFT, Kaavo and Servoy software images

Option to add blocks of persistent storage Image creation: cloning & instance backups Virtual Private Network (VPN/VLAN) services Multiple virtual IPs Premium support options; 24*7 by phone with optional add-on

Linux and Microsoft OS support Capacity: ~30K virtual machines ~5PB storage

Payment options: Pay-as-you-go

– VMs, selected software images & static IP addresses per hour– Persistent storage per block per month– Internet data transfer per GB transferred

Reserved capacity package options – Reserve a pool of virtual machine resources in units of 64 CPUs for 6

or 12 months for a monthly fee and get preferred (discounted) VM usage rates

Offering website:http://www.ibm.com/cloud/solutions/development

IBM Cloud portal: http://www.ibm.com/cloud/enterprise *Please see current list of IBM software images published on the Cloud portal


Application development New projects or quick deployments Transient applications

• Demo• Training• Proof of Concept• Migration of technology

Multi-site, outsourced development and test• Access from multi-sites, remote locations,

etc.• Walled off external and contractor resources

Cloud deployment of Rational Team ConcertTM

• Collaborative development• Process facilitation• Source control• Defect management

IBM Rational® Requirements Composer V2.0 - Requirements gathering

Cross organization Access tools and software images from

IBM and IBM Business Partners A site for collaboration with partners and

vendors, outside everyone’s firewall

Testing and quality assurance Different testing scenarios

• Regression• Build and verification• Endurance

Cloud deployment of IBM Rational quality manager

• Test management• Test cases• Test execution and results

Operations and infrastructure Spillover or burst infrastructure What if … swapping out

components… Move development and test

environments out of data center to free up resources for production use

Rational Build Forge® V7.1 – build automation

Rational Asset Manager V7.2 – Asset storage and governance

Cloud accelerates business value across a wide variety of domains.

Which workloads are best to try on IBM SmartCloud Enterprise?


Management,Support andDeployment

Securityand Isolation

Availability andPerformance

TechnologyPlatform

Payment andBilling

Hypervisor OperatingSystem

Middleware Application Process

SecurityPoliciesand Services

Logicaland PhysicalIsolation

IntegratedBackupand Recovery

Dedicated ClientConnectionfrom Data Center

LocationDexterity

RapidProvisioningTime

High-EndScalability

SLA99.5%

SLA99.9%

x86 TieredStorage

Power Linux Windows AIX VMWare KVM

Pay asYou Go:Hourly

Pay asYou Go:Monthly

Managed ServiceOptions

Hardware

SmartCloud EnterpriseWhether you are designing a new application for the web (or something else)


Clients can create instances within minutes, and monitor, manage and control through the Web Portal

Control tab

Instance

Images

Storage

Account tab

Managing Users

Usage overview

Access keys

IP addresses

Support tab

Forums

Video & Document libraries

http://www.youtube.com/watch?v=O53kTuc4JW4http://www.youtube.com/watch?v=O53kTuc4JW4


With IBM SmartCloud Enterprise, you can choose from several software licensing options

Customer Scenario Software Charge

InfrastructureCharge

You “bring your own IBM license” You own an IBM software license and can use the pre-built IBM images in the portal catalogue

PrepaidPer

virtual machine (VM) per hour (hr)

You “pay-as-you-go”You choose the desired software, accept the license terms online, and receive a monthly usage bill

By usage Per VM per hr

You “bring your own software and license” You bring you own software or software for which you hold valid licenses and install them on the servers you provision

Prepaid as agreed

with vendorsPer VM per hr

You are an eligible ISV/SI developerYou can use selected IBM development software for development, test, proof of concept and sales demos on the IBM Cloud

No charge or by usage

Per VM per hr


How do I jump in and save Money with SmartCloud Enterprise?

http://www-935.ibm.com/services/us/igs/cloud-development/estimator/Tool.htm?cfg=us-enhttp://www-935.ibm.com/services/us/igs/cloud-development/estimator/Tool.htm?cfg=us-en


IBM SmartCloud Resilience focuses on three key Cloud services

IBM SmartCloud Resilience can help your business leverage cloud services technologies to quickly and cost-effectively recover in the event of a disruption or disaster. Our solutions, which include recovery and data protection and backup services, can help you efficiently manage risk, reduce costs and meet regulatory compliance mandates.

IBM SmartCloud ManagedBackup

IBM SmartCloud Archive

IBM SmartCloudResilience

This suite of cloud services is designed to efficiently support your end-to-end resilience needs.

• SmartCloud Managed Backup• SmartCloud Archive• Virtual Server Recovery

23


SmartCloud ResilienceBoth backup and archive retain data for the purpose of mitigating risk, but how the data is ultimately used differs greatly.

Backup & Recovery

For recovery

Copies information

Improves availability

Short-term in nature

Data typically overwritten based on retention

Multi-step search/retrieval

Archive*

For retrieval

Moves information

Adds operational efficiencies

Long-term in nature

Data typically maintained and not overwritten

Optimized for search/retrieval

Archive*: A collection of data that is maintained as a long-term record of a business, application, or information state. Archives are

typically kept for auditing, regulatory, analysis or reference purposes rather than for application or data recovery.

http://www.snia.org/education/dictionary/a/


SmartCloud Managed Backup address the BIG Data issue

Hardware and Software drive the major areas for annual backup TCO and also account for the majority of causes of backup failures.

Annual TCO of Backup Solutions

SmartCloud Managed Backup can near-eliminate the ‘Causes’ and reduce the CostsSmartCloud Managed Backup can near-eliminate the ‘Causes’ and reduce the Costs


SmartCloud Managed BackupComprehensive company-wide protection

Client Data Center

Client Branch OfficesClient PCs and Desktops

IBM Data CenterPrivate or hybrid cloud solution

• Web-based Customer Portal

• Reporting

• 24 x7 Monitoring & Management


Sources:

3. Information Week Survey, December 2009

4. IDC Digital Universe Study, May 2010

Source: CGOC Benchmark Report on Information Governance,

October 2010

Sources:

1 Litigation Cost Survey of Major Companies, 2010 (from Conference on Civil Ligitation, Duke Law School, May 2010)

2 Industry estimates

2009

0.8 ZB*

Companies that cite defensible

disposal as key result of governance

programs

Companies that can defensibly

dispose today

Average cost to collect, cull and

review information per legal case

Portion of information

unnecessarily retained

Amount of IT budget spent on

storage

98% $3M

22% 70%2020

35 ZB*

* Zettabyte = 1 trillion gigabytes

Projected future information growth

44x

17%

SmartCloud Archive address the Explosion of Information issue

© 2011 IBM Corporation28 28

Uncontrolled Organized / Retained Optimized eDiscovery

Data and Content Poor Meta Data

Unified Collection and Classification

Flexible and Secure Infrastructure Unified Retention and Protection

Integrated Compliance Records Management Data and Content Analytics

IBM SmartCloud ArchiveOptimizing the archiving process and infrastructure

Assess and Discover


Virtual Server RecoveryFully managed cloud service that enables clients to recover their virtualized or non-virtualized servers on a virtualized cloud infrastructure

Windows®Windows®

Physical and virtualized servers

Failoverfailback

Authenticate

Dashboardreports

BCRS LAN

BCRS SAN

Client environment

WindowsWindows

No replication

NAS

AIXAIX

LinuxLinuxLinux®Linux®

AIX®AIX®

BCRS recovery center

Physical and virtualized servers

Replication servers

SAN Recovery serversCloud recovery

management system

IBM intranet

Replication

Web portal

Internet


SmartCloud Desktop Architecture Options

Workstation BladeWorkstation Blade (Private W/S)

Virtual Client (Private Cloud)

keyboard, mouse, display, network

Thin Client

Rack Based

Servers

Blade

User

Physical 1:1

1:1 dedicated blade Highest $/user Cost App. compatibility For power users Datacenter security

Virtual Machines


Thin Client

Blades or Rack-based

Servers

Virtual Client

User User User

Up to 100:1 (quad-core)

Full desktop experience

Choice of OS Good security/TCO Leverage existing

skills

Shared Services (Private Cloud)


Thin Client

Blades or Rack-based

servers

Shared Services

Users

Published Desktop

Up to 250:1 (quad-core)

One OS and Apps. Least fault isolation More difficult to

deploy & manage

Streaming Svcs (Private Cloud)


Thin Client

One to many broadcast

One OS w/Apps High fault isolation Highly replicable Locked down

highly managed

StreamingService

X3550, x3650

Servers

Streaming

Public Desktop Cloud Servicekeyboard, mouse, display, network

Thin Client / Repurposed PC

Virtual Client

User

User

User

User

Virtual Machines Options for VM

sizing Shared

Management Infrastructure

VM only no image

Power Users VDI Citrix/Terminal Services

FSC

Dedicated

Blades

SBDIC SBDIC


Flexible enterprise-oriented delivery models, on the IBM Cloud,

Team-based development and testing environment

Reliable and scalable environment

Usage based pricing – pay-as-you go with reserved capacity pool options

Supports existing enterprise procurement processes

Expertise and best practices on security

Proven IBM architecture, management tools and assets.

We can deliver:

Why the IBM Cloud?

Make sure you can see what you buy/use:


Questions ?