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Chris Baggott, Co-Founder and CEO of Compendium, shares his America Outdoors presentation.
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Marketing Communications Specialist
ContentCoordination
Specialist
Source: 2010 COLLOQUY & DMA Social Media Study
Respondents’ Primary Social Media Objectives
© 2010 Compendium, All Rights Reserved
The Search Demand Curve
Blog Reality: What Percentage of Visitors are Brand New?
© 2010 Compendium, All Rights Reserved
“Any page can be the entry page. . . . We have to rethink our approach to site design and user interaction based on the new world”
—Vanessa Fox
Old Web
New Web
© 2010 Compendium, All Rights Reserved
© 2010 Compendium, All Rights Reserved
Honolulu Package DealsHonolulu Tourist InformationHonolulu Travel PackageKahana Reef MauiKauai Honeymoon PackageKauai Travel PackagesAccommodations in KauaiCheapest Honolulu HotelsKauai Vacation ResortsKona Hawaii AccommodationsKona Resort Big Island HawaiiMaui Honeymoon HotelMotel in HawaiiWhere to Stay in OahuAir Flights to HonoluluDirect Flights to KauaiKauai AirfaresPhoenix to MauiBig Island Hawaii Vacation PackagesCheap Maui ActivitiesCheapest Hawaii VacationsCruising to Hawaii
Hawaii Travel ReviewsHawaii Vacation ReviewsHonolulu Hawaii Vacation PackagesKauai Honeymoon VacationLast Minute Hawaii Vacation PackagesMaui Honeymoon VacationsMaui Vacation GuideOahu Hawaii HoneymoonRomantic Hawaii VacationsHonolulu Package DealsHonolulu Tourist InformationHonolulu Travel PackageKahana Reef MauiKauai Honeymoon PackageKauai Travel PackagesAccommodations in KauaiCheapest Honolulu HotelsKauai Vacation ResortsKona Hawaii AccommodationsKona Resort Big Island HawaiiMaui Honeymoon HotelMotel in Hawaii
Targeting 17,065,560 Monthly Searches
© 2010 Compendium, All Rights Reserved
Expedia beganReceiving storiesfrom customerswithin 1 minuteof sending email.
Customer is taken to a landing page where they can share their story via Compendium’s Web-to-Post form.
The story can be edited, approved, or declined in Compendium’s administrative layer.
© 2010 Compendium, All Rights Reserved
The story is published to Expedia’s Organic Landing Page Network.
An email is sent, notifying the customer that their story is publishing. The customer is then encouraged to share the good news on Facebook.
Traffic Spike From First Send
Traffic Following in the ‘Social Share’ Email
Average Click Through Rate of 16%
Traffic Following Reminder Email
Add on Bonus: Customers also posted on Trip Advisor
Total Campaign Traffic So Far