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Organizations are often hesitant to enter the social media sphere bec
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CARISA MIKLUSAK User-Generated Response Strategy
Brand Engagement
Those discussing your brand are engaged… Positive AND Negative conversations are useful!
Overcome the Fear of Negative
Response
OR
Delegate Your Brand Authority
Core Values of Corporate Response Strategy
Demonstrate Transparency Humanism Authenticity
Capitalizing on Negative Comments in Social Media
Timeliness Humanize Transparency Accuracy Positive Tone
Capitalizing on Positive Comments In Social Media
Timeliness Recognize Publicly Private Acknowledgement Share Monitor
Understanding the Social Media Influencer
Social Media Influencer: Someone that talks about
your brand often, positive or negative, and has a large
audience that listens.
Response Strategy Branding Impact
Strengthen corporate brand Deepen with audience Strengthen Improve positive brand Create brand
Better Customer Relationships
Decreased Cost Per Acquisition
Increased Brand Sentiment/ Brand Value
Visit my site at www.carisamiklusak.com