Business Models for CDIT Clusters:

The Transformational Challenge for Bournemouth Conurbation

David Rees, Visiting Executive Fellow, Henley Business School, University of Reading

Synopsis of Findings to ITaaU Meeting: Digital Platforms for Media Production, 10 April 2014

© Henley Business School 2014www.henley.reading.ac.uk

A Bournemouth Conurbation World Class Creative Digital Hub

The Transformational Challenge

CDIT Transformation – a Contemporary Challenge

How do you transform this……

Into this……..?

3

Anchored CDIT Hub

Dominant Large Corporate(s)

Dependent on onemajor client

Anchored CDIT Hub

Dominant Large Corporate(s)

Dependent on onemajor client

Evolution of individuals and small enterprisesinto a cluster of connected businesses

Internal Infrastructure

Internal Infrastructure

Strategic Initiative

Inorganic Cluster HubStrategic Initiative

Infrastructure Development

Structured Growth Plan

Strategic Initiative

Infrastructure Development

Strategic Initiative

University Linked Technology Enterprise Hubs

University

Technology Enterprise Centre

R&D Partners

Companies

Smallenterprisecluster

Multiple Hubs

Grass Roots CDIT Hub

Organic Cluster Hub

Media City, Salford Quays

PMQs – CDIT local expertise

http://www.bbc.co.uk/i/b03xkq7l/

Conor Burns also a key advocate on committee for Culture, Media and Sport

Identification of key factors for a thriving creative digital economy

• Infrastructure (IT, broadband, transport, facilities)

• ‘Place to be’ (social, geographical, physical, emotional)

• Talent ( ‘fused’, graduate, multi-disciplinary)

• Cluster Culture (cooperative, collaborative, competitive)

• Political Advocacy (national/local government)

• Stakeholder Engagement (LEPs, interest groups, etc)

Bournemouth Digital Pier

Short scoping study for ESRC.

Recommendations:1. CDIT Cluster Model Choices

2. Strategic Planning

3. Workshops and pilot projects

4. Regional Support Network

Reference

• Bournemouth Digital Pier– http://www.itutility.ac.uk/files/2014/01/Bournemouth_CDIT_feasibility_study.pdf