BUSINESS INTELLIGENCE

Presented by-Gaurav KhatriDevendran S.PSiddharth TripathiPushpam ShreeTimsi LuthraVandana Madhuri Singh

CONTENT What is Business Intelligence?

(Pushpam) Why Business Intelligence? (Pushpam) Advantages of Business Intelligence

(Timsi) Technologies Supporting BI (Timsi) Components of Business Intelligence

(Siddharth) Applications of Business Intelligence in

management (Vandana) Business Intelligence Stakeholders

(Dev) Data mining and case presentation

(Dev)

What is Business Intelligence (BI)?

IT-enabled business decision making based on simple to complex data analysis processes.

It is an architecture and a collection of integrated operational as well as decision-support applications and databases that provide the business community easy access to business data

Why Business Intelligence?

Make more informed business decisions Competitive and location analysis Customer behavior analysis Targeted marketing and sales strategies Business scenarios and forecasting Business service management Business planning and operation

optimization Financial management and compliance

Advantages of business intelligence

Enhanced reaction and sensitivity of the organization toward the customers

Identification of customer demands Capability to respond to market

transformations Improved optimality within operations Effective use and saving of wealth Intricate study assisting for future prospects Optimum utilization of organizational

resources

Technologies Supporting BI Database systems and database integration Data warehousing, data stores and data marts Enterprise resource planning (ERP) systems Query and report writing technologies Data mining and analytics tools Decision support systems Customer relation management software Product lifecycle and supply chain management

systems

Components of Business Intelligence

OLAP (On-Line Analytical Processing)

Advance Analytics Corporate Performance

Management (Portals, Scorecards, Dashboards)

Data Warehousing and Data Mart Data Sources

Importance of Business Intelligence

To Customers To Competitor To Business Partners Economic Environment Internal Operations

Applications of Business Intelligence

Measurement – program that creates a hierarchy of performance metrics and benchmarking that informs business leaders about progress towards business goals.

Analytics – program that builds quantitative processes for a business to arrive at optimal decisions and to perform business knowledge discovery.

Reporting – program that builds infrastructure for strategic reporting to serve the strategic management of a business. Frequently involves data visualization, executive information system and OLAP.

Collaboration– program that gets different areas (both inside and outside the business) to work together through data sharing and electronic data interchange.

Knowledge management – program to make the company data driven through strategies and practices to identify, create, represent, distribute, and enable adoption of insights and experiences that are true business knowledge. Knowledge management leads to learning management and regulatory compliance/compliance.

In addition to above, business intelligence also can provide a pro-active approach, such as ALARM function to alert immediately to end-user.

Tools

Platform

Applications & Analytical Clients

Business Intelligence Stakeholders

Data Mining

Data mining is the process of extracting hidden patterns from data.

Important tool to transform data into information.

It is commonly used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery.

Data Mining Tools

Analyze the data Uncover problems or opportunities hidden in

data relationships Form computer models based on their findings And then user the models to predict business

behavior – with minimal end-user intervention.

THANK YOU…