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BREAK INTO PRODUCT MGMT:
A PANEL DISCUSSION
GENERAL ASSEMBLY & ROWBEN PRESENT:
TWEET US:@MelbourneGA#BreakintoPM
FEATURING:Laura Cardinal - Xero
Brad Dunn - NazoriLiz Blink - Product Anon
Adam Fry - Sportsbet + GA
MODERATOR:Julien Viard - Rowben
Hi, I’m LauraProduct Manager, Xero – Australia
start here
My journey.
Barwon Water Carsales
Non Product Roles “Product Manager” roles
City West Water
RealestateView
Xero
Fill your own skills scorecard
Beautiful accounting software
WHY DOES SOMETHING REALLY WORK
Brad DunnExecutive Director, Nazori
THE GOOD & THE BAD 3
How can you tellwhat’s causing something to succeed?
PRODUCT MANAGEMENT 3
The fundamental attribution error, is people’s tendency to place an undue emphasis on internal characteristics to explain someone else’s given situation, rather than considering external factors.
PRODUCT MANAGEMENT 3
When designing somethingyou need to know why it worksso you can leverage it or (if it doesn’t work)what’s likely to fix it with as littlewaste as possible (lean).
PROTIPS 3
2 free #protips
THE GOOD & THE BAD 3
THE GOOD & THE BAD 3
More than productMore than cashThan timingThan contextPeopleProcess…
3
General Assembly Break into Product Management: An Evening with Industry Leaders
22nd January 2015
Liz Blink
Co-founder Product Anonymous
Currently: Senior Manager Product Simplification
Sensis
bit.ly/productanon
–William Hsu
“Regardless of your motivation or your background, someone without The Product Mindset will never be a great PM. Part of the
reason why the role is so difficult to define is that it consists of many, smaller roles, where the
whole is greater than the sum of its parts. But when someone has the right mindset, the
definition doesn’t really matter. They intuitively know what to do, and that gets reflected
throughout the organisation.”
a Venn diagram to explain everything
Company Team
You
WHAT WOULD A PRODUCT MANAGER DO?Adam Fry, Lead Product Manager Sportsbet
AGENDAPRODUCT MANAGER ≈ PRODUCT MANAGER
AGENDAEXPERT
EVANGELIST
…MINI CEO
SOME FUNDAMENTAL QUALITIES
WHAT WOULD A PRODUCT MANAGER DO?
HELLO!
‣ Diplomat & Collaborator‣ Communicator & Translator‣ Lead through influence
HELLO!
‣ Curious & Analytical‣ Solve problems & recognise opportunities‣ Super sleuth
AGENDA
NAME
‣ Tenacious & Resilient‣ Decisive & able to prioritise‣ Able to say NO
AGENDA
NAME‣ Empathetic‣ Open minded‣ Good listener
PATHWAYSWHAT WOULD A PRODUCT MANAGER DO?
AGENDA‣ Network‣ Get to know your product team‣ Side-step to a company with a great product team
‣ Listen, understand, develop insights‣ Product-manage your career
THANK YOU!If you’d like some more information about our upcoming courses please contact Laura Gibby:
