Video Advertising – an advertisers view

Paul Wright Chief Digital Officer, OMD GROUP UK

OMD ….A Background

Service-led Technology-led

Specialise in data, service, and technology clients

Data-driven

Agenda

•  Digital in 2012

•  The Video Challenge

•  2012

2012 : We are moving to a different planning and buying model

2012 : Data is getting more important

Broadcasters   Portals  Video  

Publishers   Online  Publishers   UGC  Gaming  

Video  Networks  

Video  Exchanges  

DSPs  

…the video market is becoming more complex

So what do clients and agencies want in 2012

ü  Quality Content ü  Well Targeted Audiences

ü  Use of technology to make the buying process efficient

ü  Proof of Effectiveness

Remember video advertising in digital is not a “solus” activity

Thank you

•  Paul Wright •  Twitter : paulwright66

•  LinkedIn :paulwright66

•  Facebook : yes…Foursquare yes,Quora yes,