Technology Solutions

Content Solutions

Performance Solutions

Brand Solutions

Video Solutions

Brainient Breakfast & Brains

Making the most out

of an ad network

Maria Cadbury February, 2012

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The Evolution of Online Marketing

2 Time

1990 1995 1998 2011 onwards After 2000

Next Generation Key media distribution trends for 2011 onward n  Brand enablement and hyper-

targetability n  Display measurability & efficacy of

search n  Real-time across media n  Social grid optimisation n  Video uptake n  Mobility opportunity

Mobile, Social & Video Leveraging new platforms n  Mobile web becoming

mainstream n  Social networks as a major

medium of the web n  Online video gaining traction

Search Used to be the leading form of online advertising n  Ads are highly targeted n  Significant reach n  Performance-based

marketing model n  SEO/SEM

Portals Official launching of various portals n  Ability to buy and sell

products online n  Increasing importance of

online marketing n  Simplistic media buys

Official public face of internet n  Web 1.0 era n  Static webpages n  eCommerce online

appearance n  Start of display

advertising

Early Stage

No. of users

Source: Jefferies research (1) Based on Internetworldstats data

>2.1bn ~361m ~147m ~16m <250k # Users(1)

Web 1.0 Web 2.0 Web 3.0

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The Key Online Trends Media Marketing Companies need to be positioned to capitalize upon the key online trends through product offering and propritary technology platform

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CROSS-CHANNEL TARGETING Advertisers are seeking more and more integrated campaigns….Adobe acquires Ominture…Forester Marketing Suite

DATA IS THE NEW OIL However the refinement of this oil to turn it into fuel that can drive results is costly and reserved for an elite few. You need the infrastructure (capex) expertise (engineers) and the reach to act upon it.

02 BRANDS ARE MOVING ONLINE Traditionally online ad spend was fueled by performance (Affiliate, Search, Cost Per Lead). With the consumption of online video and social spend is increasing on brand.

03

01

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Today there are over 2 Billion people connecting to the WORLD WIDE WEB

and unlike OFFLINE MEDIA Each individual web users can be identified, tracked, targeted and profiled at amazing granularity.

Global Audience

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Today there are over 2 Billion people connecting to the WORLD WIDE WEB

AGE 30 - 39

LOCATION London, England

KNOWN BEHAVIOURS Travel research, children’s clothing, summer fashion

WEBSITES VISITED Expedia.com, Bestdressedkids.com, Gap.com

ADS PREVIOUSLY INTERACTED

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Today there are over 2 Billion people connecting to the WORLD WIDE WEB

AGE 21 - 29

LOCATION New York, New York

KNOWN BEHAVIOURS Clubbing, sports clothing, heavy music downloader

WEBSITES VISITED eBay,.com, Ripcurl.com, Footlocker,com, iTunes.com

ADS PREVIOUSLY INTERACTED

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This audience connects to the www in many ways...

GLOBAL AUDIENCE

PC COMPUTER

MACINTOSH

iPAD

iPhone

PS3

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Audience consumes text or videos

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and spend time doing many different things on differnt sites...

GLOBAL AUDIENCE

READING CONTENT

READING EMAILS

SOCIALIZING

WATCHING TV

PLAYING GAMES

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Advertisers pay the publishers to target ads to a specific audience

GLOBAL AUDIENCE

BANNER ADS

EMAIL OFFERS

FACEBOOK ADS

VIDEO ADS

IN-GAMING / IN-APP ADS

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The Advertiser’s Challenge

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The Advertiser’s Challenge

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Adconion‘s propriety technology is a content distribution platform & ad server that delivers both advertising and content across all digital devices: Web, Mobile, iPad, IPTV, PS3

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Technology powers digital

NETWORK ARE A MANAGED SERVICE PARTNER

1.  Proprietary technology

3.  Data (owned and bought)

13 www.adconion.com

2.  Inventory (and it’s sources)

4.  Skilled people who make magic