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Your Research DepartmentWe will transform your Media data into Revenue!
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Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
Your Research DepartmentWe will transform your Media data into Revenue!
Bedford Research helps media decision makers make sense of theirratings and qualitative data for management, programming, promotion, andsales.
We are experts at transforming large databases of data (such as Nielsen,Comscore, Arbitron, Qualitative Data, etc.) into meaningful visual reports.
We will mold and integrate your data into easily digestible formats that areclear, easy to understand and enable you to instantly make better and moreinformed decisions.
Think of us as your in-house Research Department.
Data Analysis Creation of Dynamic $ales Sheets and $ales Presentations Online Survey Management (Questionnaire Design,Hosting & Reporting)
Enjoy the many benefits of an outsourced Research Director, with more experience, less expense, faster turnaround,and no employee turnover or training. The following pages show some samples of our work.Contact us today to see how we can help you.
Marcella Nelson [email protected] 404-242-2926
Services
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
Visual Analysis Better Decision Making
We are Bedford Research, experts at Visual Analysis – which is the process of transforming large databases of data intomeaningful visual reports.
We mold and integrate your data into easily digestible formats that are clear, easy to understand and will enable you toinstantly make better and more informed decisions.
Transform Linear Data into Multi-Dimensional ViewsStatic linear reports such as pie and line graphs display data in onlyone or two dimensions and cannot show relationships with data inother reports. We can combine data from a single or multiple sourcesinto one dynamic multidimensional perspective that can demonstratehigh-level overviews as well as the lowest levels of detail.
Whether you need to analyze syndicated data or website analytics orsales/revenue or geographic data, we can provide the data in a formatthat will provide invaluable insight at-a-glance.
BenefitsBedford Research can help you to: Easily recognize patterns Make better decisions: make more-informed, more-confident decisions faster Identify and solve business problems Increase the overall competitiveness of your company Increase the ROI of your data management
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
K E Y M E T R IC S K E Y M E T R IC S K E Y M E T R IC S K E Y M E T R IC S
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Creative Media Analysis – Audience composition of internet visitors
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
Dynamic Media Analysis – Radio listener qualitative data
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
Creative Media Analysis – Analyze global internet reach
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
Creative Data Analysis – Analyze sales data
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
Informative Media Analysis – Analyze radio data
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
Identify Opportunity & Threats Instantly – Analyze web analytic dataOur Visual Analysis Solution helps clients identify and understand relationships that would be otherwise difficult to see with largevolumes of linear data.
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
Insightful Media Analysis – Analyze radio (in-car listening) data
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
Dynamic DashboardsEvaluate your data easily with a dashboard. A dashboard condenses your key metrics into a dynamic bird’s eye view. Use it to easilyget regular updates on the state of your business at a glance.
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
Insightful Survey Analysis – Create/Deploy/Analyze Online Surveys
Bedford Research: Your Visual Research Solution [email protected] 404-242-2926
Visual ResearchThe Bedford Difference
About UsMy name is Marcella Nelson and I am a Freelance Researcher with over 20 years experience in thefield of media research.
I have held Research Director positions within Viacom-owned KNX-AM and KFWB-AM radio stations inLos Angeles and have served on the board of the MRC – Media Research Club of Los Angeles.
Additionally, I have held senior research posts at Nielsen Online, Turner Broadcasting, ForbesMagazine, Entrepreneur Magazine and DMB&B advertising agency.
I have hands on experience with managing large volumes of media, sales, web analytics and marketingdata, working with a variety of environments including advertising agency, magazine, newspaper,television, cable, radio, online research, medical education, & expos/conventions.
“With the current climate of reduced staffs and efficiencies itis even more important to make your data tell a story – a storythat will improve your competitiveness and maximize yourdata ROI.”Marcella Nelson, Managing Director, Bedford Research
Email: [email protected]: 404.242.2926
Marcella holds a B.A. in Marketing from Pace University in New York and has served as aBoard Member of the Media Research Council of Los Angeles.