PRESENTATION

ON

BY :- ADITYA KUMAR

RIM CEO

Thorsten Heins

Blackberry was designed and developed by a Canada based company called Research In Motion (RIM) in 1999. The device is known as Blackberry because its black button keys on the black color phone looks like Blackberry fruit seed.

There have already been more than 10 different commercial models of Blackberry introduced since year the first model released in year 1999

BlackBerry is a line of mobile email and Smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999.

The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Germany. The name BlackBerry was coined by the marketing company Lexicon Branding

› In 2003, the more commonly known smart phone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services.

there are more than 40 million units of Blackberry sold.

BlackBerry 7 devices:

BlackBerry Bold series (2011): BlackBerry Bold 9900/9930/9790BlackBerry Torch series (2011): BlackBerry Torch 9810BlackBerry Torch series (2011): BlackBerry Torch 9850/9860BlackBerry Curve series (2011): BlackBerry 9350/9360/9370/9380

Applications of blackberry

Year 2012 model

BlackBerry Smartphone Features 1 - Built-in speakerphone2 - Voice Activated Dialing (VAD)3- Polyphonic and mp3 ringtones4- Conference calling5- Voicemail attachment playback6- Bluetooth enabled 

G.p.s. ( global positioning system )

Wireless Data Security

Camera & Video Recording

Digital zoom

Built-in flash

Up to 5 MP camera

Manage and Share Your Pictures and Videos

Long Battery backup

MARKET SHARES BLACKBERRY VS IPHONE

BLACKBERRY IPHONE 2007--- 11.8% 3.3%

2008--- 23.1% 11.4%

2009--- 34.3% 24.9%