Counterpart presentation to Apple's iPhone versus RIM's BlackBerry pdf www.slideshare.net/sachabrooks/20120531-marketing-paperfinal. Findings and recommendations from a quantitative survey and qualitative focus group marketing management analysis of iPhone versus BlackBerry product. Presented Spring Quarter 2012.
Text of Marketing: iPhone vs BlackBerry Group Presentation
1. iPhone vs. BlackberryTeam 3Z: Alexandra Brooks, Steve Chaky, Ruben Pedroza, Sharon Singleton
2. We all know the iPhone is more successful than BlackBerryWhy? 3. You think you know the realstoryBut here is the version thecustomer told us 4. But first,What was the most importantformula we learned this quarter? 5. 2005 Wants Gets = Unmet Needs = Opportunity to Make $$$ Calling Texting- Calling = Email 6. Fast forward to the Present 7. 2012 Wants Gets = Unmet Needs = Opportunity to Make $$$ Calling Calling Texting- Texting = Personalization Email Email Apps Music Siri Game Console Navigation Face-time Camera Edit Docs Goto Mtg Mini PC 8. Let me show you some of thereasons we love the iPhone. 9. iPhone shifted the market withthe App StoreApp Store = 10. Using one of Warren Buffets measures of success for a companyROIC, how much more successful was Apple then BlackBerry in2011?A. 12%B. 8.5%C. 5%D. 1.5% 11. Apps: iPhone vs. BlackBerry 12. Customer Survey Results - iPhone # 1 LIKE = App and Usability Apps == 13. iPhone Customers 14. What factors influenced yourpurchase of an iPhone? 15. What features do iPhone userswant? 16. Customer Survey Result - BlackBerry # 1 DISLIKE = Limited Apps Selection Limited Apps = Limited = 17. BlackBerry Customers 18. What factors influenced yourpurchase of an BlackBerry? 19. What features Blackberry users want? 20. Barack Obama is not the only world leader whos beenknown to be a huge BlackBerry fan. Whos the otherone? 21. Queen Elizabeth 22. How BlackBerry users perceiveBlackBerry 23. How iPhone users perceiveBlackberry 24. How many apps are available in the BlackBerry App World?A. 60,000B. 600,000C. 6,000D. 600 25. What do iPhone users dislikeabout iPhone? 26. What do BlackBerry usersdislike about BlackBerry? 27. iPhone vs. BlackBerry BlackBerry Users = Satisfied iPhone Users = Very Satisfied =Delighted 28. Conclusion So this story of why iPhone is more successful than Blackberry from the customer perspective, because of 29. Question and Answers??