Partnering with Microsoft:

Programs 101

Technology startups are booming Industry press reports that software

innovation is as high as it’s been since 2000, with an 8% YOY increase1

In 2007, investors pumped $14.8 billion into 1,530 IT industry deals2

The Opportunity is immense Huge demand for development tools

and platform technologies; and a growing need for a unified

communityto foster entrepreneurial success.

1 Based on historical data from Price Waterhouse Coopers Money Tree Report (https://www.pwcmoneytree.com/MTPublic/ns/nav.jsp?page=industry)2 Forbes, January 22, 2008

The Market

$14.8 Billion

2007

The Opportunity – BizSpark

Microsoft BizSpark is a new program that unites Startups with resources. It is an extension to the existing Local Software Economy and academic programs, such as DreamSpark, and is delivered in partnership with the entrepreneur community.

Full-featured, world-class development tools and platform technologies, all for a small fee (USD$100)

Visibility on Microsoft’s Startup Zone A united, global community of support resources A committed partner in achieving success

The Objectives

• Establish connections with local Startup ecosystems

• Unite global entrepreneurial and technology resources

• Generate a deal flow stream• Create a new partner experience for Startups

StartupsPrivately owned entrepreneurial Startups that are developing a software solution and that meet the BizSpark qualification requirements.

StartupsPrivately owned entrepreneurial Startups that are developing a software solution and that meet the BizSpark qualification requirements.

Network PartnersOrganizations that specialize in promoting and supporting software startups through programs, mentoring, networking, business advice, financial assistance, and peer connections.

Network PartnersOrganizations that specialize in promoting and supporting software startups through programs, mentoring, networking, business advice, financial assistance, and peer connections.

The Players

SRT Strength: Building Software

• SRT Solutions builds great software – Regional Director program provides access to product

teams– Deep Technical Strength

• Ann Arbor SPARK builds businesses

Step 2: Network Partners enlist Startups in their organizations

Step 3: Startups enroll in BizSpark to receive benefits

University Incubators Government

Agencies

EntrepreneurOrganizations(incubators,

business angels,…)Investors

The Process

Step 1: Microsoft engages partner

community

“Run Your Business” for Internal Use•Live Workspace

“Run Your Business” for Internal Use•Live Workspace

“Production” Licenses for hosted online applications•Windows Server•SQL Server•SharePoint Portal Server•Systems Center•BizTalk Server•Live Services•Cloud Services as they arrive

“Production” Licenses for hosted online applications•Windows Server•SQL Server•SharePoint Portal Server•Systems Center•BizTalk Server•Live Services•Cloud Services as they arrive

Design, Dev, Test Tools• Expression Studio • VS TS w/MSDN Premium• Team Foundation Server

(TFS)

Design, Dev, Test Tools• Expression Studio • VS TS w/MSDN Premium• Team Foundation Server

(TFS)

Offer and Requirements

Requirements:• When entering the program, all of

the following must be true about the startup:– Building a software-based product

or service– In business for less than three years– Less than $1M in revenue – A private company

• For production licenses, startups must be:– Building a new software as a service

offer (to be delivered on any platform) over the Internet.

• Program length is three years– Startups re-enroll annually

(confirming their ownership hasn’t changed, and they haven’t gone public)

– USD$100 fee due when Startups exit the program, not when they join so no up-front payment is required.

2-4 localvariants

2-4 localvariants

The Global Community

The Proof – Companies on MS Startup Accelerator Program

"[One important benefit Microsoft provides] for a startup is market exposure… You have to appear on the radar screen and collect feedback from the market as to how valuable that solution is."

- Herve Pluche, President and co-founder, StoreXperience

"[Working] with Microsoft directly …blends the innovation that we do [with] the innovation that they do, and we're able to achieve more than we would have on our own."

- Joseph Kleinschmidt, CTO, Leverage Software

"Microsoft [has] been instrumental in providing us early previews of the technology…and spreading our products to other companies... We're very thankful..."

- Chris Synn, CEO, Innotive Inc.

"…Microsoft gives us access to a much bigger market,… new tools and new ways of interacting, which is a huge help for us. [It] really does speed up development and time to market."

- David Mandell, Vice President, Me.dium

Summary

For more information about startup resources, visit: http://www.microsoftstartupzone.com/

"Lucky 7"- Seven Resources Every ISV Should Know:

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* SPLA: Microsoft Service Provider License Agreement ** In development and should not be communicated to partners until launched

Use Your Local Online Assets Smartly

INNOVATE ON

MSDN/isv

MSPP/isvInnovatio

n Days

3rd PartySites

- new/enhancedSolutions in Market

Example:

Local MSPPEvents

MSDNOnline

Training

ms.com/isv

Blogs

Local MSDN Events

Local LSE

Events

Focus on Emerging Technologies