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Instant Web development for creative professionals Giuliano Iacobelli [email protected] http://www.stamplay.com Microsoft .netCampus 2013 - BizSpark Section

Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

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A Startup is an amazing but challenging journey and you better get a good partner. Bizspark is the one. You need to focus on your product not infrastructure. Windows Azure's cloud services, websites and VMs can handle it for you.

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Page 1: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Instant Web development for creative professionals

Giuliano [email protected]://www.stamplay.com

Microsoft .netCampus 2013 - BizSpark Section

Page 2: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Me

Me

Software Engineer. 29yrs old. Co-founder at Stamplay

Page 3: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Problem

OUR BUSINESSOPPORTUNITY

FacebookMarketing

Platforms forPromotions

Systemintegrators

Softwarehouses

Ad HocCampaigns

Web Agencies

Adv Agencies

Social mediaDigital PR

Online marketing campaigns require software. Many solutions have emerged especially in the area of Facebook Marketing and of online promotions. But communication agencies need to design ad hoc campaigns for their clients and continue to outsource the development of many web applications.

Outsourcing

Page 4: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Solution

Web Designer

+ =

Web developer Social marketing campaign

Not in budget

Slower than

expected

From..

Page 5: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

NO DEVELOPERS

ALLOWED

Solution

Web Designer

+ =

A platform for faster, safer, cheaper

web development and management

Coolsocial marketing mampaigns

..to

Page 6: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Technology

Instant Web Development for Creative Professionals

Users and Bricks Events Web App+ =

CALL CART

TWEET

STATUSEMAIL

VIDEO

ON

DO

NEW VIDEO FROM USER

SEND CONFIRMATION

EMAIL

Fully customizable

{js}FRONT END

Generated automagically

BACK END

IFTTT+for+Web+Apps

Page 7: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Value

Stamplay delivers significant value to web designers:we speed up and simplify the process from design to production

and dramatically reduce costs of web development.

Design Application Development Production

Designers have full control

on the user experience and do not need to learn

new technologies.

No more developers, misunderstandings,

delays and bugs.

A fully featured back-endand a rock-solid platform

to manage and run the applications.

Designing an applicationis like playing with Lego.

No specifications nor misunderstandings.

FRONT END

BUSINESS LOGIC

Page 9: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Looks+nice+and+fun+uh?

Page 10: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

So+much+work+behind+it

Page 11: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

So+many+pitches

Page 12: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

So+many+rejects

Page 13: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

You+can+feel+lost.

Page 14: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

You+beDer+get+some+help

Page 15: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Get%free%subscrip3on%to%MSDN%Subscrip3on%for%Microso9%So9ware%&%Tools

Access%to%Windows%Azure

Access%to%several%network%partners%Incubators,%investors,%advisers%and%government%organiza3ons%

around%the%globe.

Technical%support%and%training%from%Microso9

Page 16: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Building+the+product

Page 17: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

• #%of%users?%%A9er%1%month?%6%months?%1%yr?%%• Capacity?%%Servers?%%Bandwidth?%Storage?• How%do%you%scale%up%or%down%over%3me?• How%can%you%handle%peak%loads?• How%do%you%provide%high%availability?• What%are%the%upfront%capital%costs?• How%quickly%can%you%go%live?• How%do%you%reduce%your%opera3ons%costs?

Usual+quesIons

Page 18: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Com

pute

InactivityPeriod

On and OffOn & off workloads (e.g. batch job). Over provisioned capacity is wasted Time to market can be cumbersome

Unpredictable Bursting

Com

pute

Growing FastSuccessful services needs to grow/scale Keeping up w/ growth is big IT challenge Cannot provision hardware fast enoughCo

mpu

te

Predictable BurstingServices with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity

Com

pute

Cloud+compuIng+paDerns

Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases

Page 19: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

• Reduce%capital%&%opera3ons%costs• Simplify%applica3on%deployment%&%management%• Applica3on%&%infrastructure%flexibility• Simplify%scaling%to%internet%scale• Cost%effec3vely%handle%peak%loads• Focus%on%new%func3onality%&%not%infrastructure

So+many+targets

Page 20: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

And+you+dont+want+to+end+up+like+this

Page 21: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Introucing+Windows+Azure

Page 22: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Your Datacenter

Virtualization

O/S

Hardware

Network

Data

Applications

Firewall

Web Sites

Applications

Data

Cloud Services

Applications

Firewall Rules

Data

Virtual Network

Virtual Machines

Virtual Network

Data

Applications

Firewall Rules

O/S

Focus on the Application

Windows Azure

Just+care+about+the+product..

Page 23: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Virtual+machinesCloud+Services Websites

A+soluIon+for+every+need

Windows%Server%&%Linux

Flexible%Workload%Support

Virtual%Private%Networking

Build%Infinitely%Scalable%Apps

Rich%Mul3X3er%ArchitecturesAutomated%App%Management

Build%ASP%.NET,%Node.js%or%PHP

Deploy%in%seconds%(FTP,%Git,%TFS)

Start%free,%scale%up%with%traffic

Page 24: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

And+you’ll+be+plenty+of+different+needs

Page 25: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

STAMPLAY.COM

APP INSTANCE

APP INSTANCE

APP INSTANCE

APP BUILDER

MARKETPLACE

RepositoryRepository

EDITOR

Stamplay+on+Azure

Virtual(machines

Cloud(Services

Websites

Page 26: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Azure+Websites

A+closer+look

Page 27: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

/azure site --list platforms

Build+with

Page 28: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

/azure site --list db

Microsoft ClearDB MongoLab

Store+in

Page 29: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

/azure site --list development

Windows Mac Linux

Develop+on

Page 30: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

/azure site --list deployments

Visual Studiopublishing

Team FoundationService

Git

Deploy+with

Page 31: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

• Deploy on push from local computer

• Deploy on push from GitHub

• Deploy on push from Codeplex

/azure site --git --help

Giw+awesomeness

Page 32: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Create new sites in seconds and manage and scale them easly.Automatic load balancing and shared storage across instancesScale out or up to reserved instances for improved performance and scale

Start%Simple

Page 33: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Create new sites in seconds and manage and scale them easly.Automatic load balancing and shared storage across instancesScale out or up to reserved instances for improved performance and scale

Start%Simple

Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databasesStart with open source apps. Develop with VS and WebMatrix

Supports any Web development tool on any platform (Windows, OSX, Linux)

Code%Smart

Page 34: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Create new sites in seconds and manage and scale them easly.Automatic load balancing and shared storage across instancesScale out or up to reserved instances for improved performance and scale

Start%Simple

Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databasesStart with open source apps. Develop with VS and WebMatrix

Supports any Web development tool on any platform (Windows, OSX, Linux)

Code%Smart

Rapid deployment for quick iteration and integrated source control with Git. Built-in monitoring of perf and usage dataQuick access to request logs, failed requests diagnostics and diagnostics

Go%Live

Page 35: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Total+control+of+your+assets

Page 36: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Even+if+you+come+from++the+dark+side

Page 37: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

Applicationbuilding blocks

StorageBig data

Caching

CDN

Database

Identity

Media

Messaging

Networking

Traffic

Page 38: Stamplay: Scale your business with Microsoft Bizspark and Windows Azure

DEMO?PS: Microsoft Blue screen demo effect is notguaranteed ;-)