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Best Practices of Incorporating Email into Your Apps Using SendGrid & Parse Parse

Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

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Following the launch of our SendGrid Cloud Module, we’re proud to announce a joint webcast scheduled for Wednesday, February 20th, 2013 at 10:30 AM PST. In this webcast, participants will listen in on a deep dive discussion of the best practices associated with using transactional email for app developers. Ilya Sukhar, Parse CEO, will be joined on the webcast by Elmer Thomas, Developer Evangelist, from SendGrid to walk everyone through examples of each best practice. There will be a Q&A session at the end of the webcast and a follow-up email with a link to the recorded session. At the end of the webcast, you’ll have a solid understanding of how to make sure that your emails reach the inbox and the benefits of SendGrid email deliverability via the Parse platform.

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Page 1: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Best Practices of Incorporating Email into Your Apps Using

SendGrid & Parse

Parse

Page 2: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Elmer ThomasDeveloper Evangelist

SendGrid

Ilya SukharCEO and Co-Founder

Parse

Best Practices of Incorporating Email into Your Apps Using SendGrid & Parse

Page 3: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Agenda• Intro to SendGrid• Intro to Parse• Best Practices• Demo• Q&A

Page 4: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Parse / SendGrid

Elmer ThomasDeveloper Evangelist@thinkingserious

February 20, 2013

Page 5: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

“If your emails don’t make it to the Inbox,

you are talking to yourself. Not cool.”- Email Sending Ninja, Elmer Thomas

Page 6: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

I want you to stop talking to yourself.

Page 7: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

There’s a problem with email…... 20% of legitimate emails never reach the inbox.

... email is a pain for developers.... your app NEEDS email.

Page 8: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

SendGrid has sent over 90 Billion Emails

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Web API viaAPI Workshop

via

Powered by IODOCS

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Inbound Parse

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EVENT API

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http://send.gd/FourSquareCaseStudy

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http://send.gd/ListiaCaseStudy

Page 15: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Parse

Page 17: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Make your app social.Instantly.

Page 18: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

The proven way to increase engagement.

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Say goodbye to servers!

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Any device. Any time.

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Parse Powered Customers

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Best Practices of Incorporating Email into

Your Apps Using SendGrid & Parse

Page 23: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Do Personalize Your Emails

Page 24: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Maintain Your Brand

Page 25: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Do Keep It Simple

Page 26: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Do Spell and Grammar Check

Page 27: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Avoid Spam Filters

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Be Mobile Friendly

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Don’t Use No-Reply Addresses

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Seize the Opportunity

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Take Advantage of SendGrid’s Technology

• Send Email• Retrieve Information• Receive Email• Real-time Event Notification Webhook

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Don’t Forget About Analytics

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How to Send An Email Using SendGrid From a Parse-Powered App.

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Page 35: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Require SendGrid Cloud Module

Run Cloud Function and Check for Comment

Page 36: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Get the Owner of the Photo

Send Email with Sengrid

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Page 38: Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

Thanks for Attending

Questions? Contact Parse: [email protected]

Contact SendGrid: [email protected] webcast will be emailed tomorrow.

Ask your questions in the GoToWebinar panel on the right.