1.SESSION PARTNERDigital SMACdown : How social, mobile, analytics & cloud technologies are driving innovation and productivityVISIONARY SPONSORSINNOVATOR SPONSORSTA L K A B O U T U S ! # F U T U R E M # S M A C d o w n

2. TEAM MARKETING MAVERICKS 3. TEAM DIGITAL DYNAMOS 4. DISCLAIMERThe ideas presented are only meant to present mock scenarios for the purposes of the Future M show. BJs Wholesale Club and iRobot neither reject nor endorse any of the content presented herewith.5 Ayantek, LLC Confidential 5. ABOUT BJs 6. BJs Wholesale Club Business ChallengeBJs Wholesale Club provides high-quality, brand name merchandise at great prices. They continually look for new ways to enhance customer experience and value for their members online and offline.How can they utilize data and emerging technology platforms to serve up timely and relevant offers and rewards that will enhance customer satisfaction and drive sales?7 Ayantek, LLC Confidential 7. Key Consumer Segments8 Ayantek, LLC Confidential 8. StrategyIdentifying new ways to enhance member value and the shopping experience are key to the future of marketing. Using data to provide timely and relevant offers and rewards though social and mobile will delight members and drive sales. Utilize Social Media to enhance awareness, interest and social sharing Utilize past purchase data to serve up relevant, timely offers and rewards Use mobile engagement to provide ease and convenience in shopping Integrate promotions so they can be accessed across any channel and optimized to meet business needs9 Ayantek, LLC Confidential 9. TEAM DIGITAL DYNAMOS 10. ABOUT iROBOT 11. About iRobotiRobot designs and builds robots. These robots are used in a wide variety of applications and industries from the home, to commercial applications in healthcare, education, commercial, defense & security.Challenge QuestionWith such a broad spectrum of application usage and diverse audience set, the challenge for iRobot is to institute a cohesive Digital Marketing Strategy including content, brand, and technology that Leverages the SMAC Stack and meets the needs of all stakeholders.How can iRobot accomplish this?21 Ayantek, LLC Confidential 12. GOALS & STAKEHOLDERS 13. APPLICATIONSHOME | DEFENSE & SECURITY | COMMERCIAL | EDUCATORSGOALSCreating awareness about robotics in general 23Build Brand Awareness about iRobotSell more products! Ayantek, LLC Confidential 14. EngagingInspirationalMemorable 15. CAMPAIGN OVERVIEW 16. MyBOT 17. MyBOT VIDEO CONTEST 18. MyBOT ONLINE GAME CHALLENGE 19. ENGINEERS, INVENTORS & ENTREPRENEURS 20. Header 21. Header2014 22. SOCIAL GAMIFICATIONMOBILE VIDEO CAPTURESSOCIAL ENGAGEMENTMULTI-LINGUAL EXPERIENCESOCIAL INVENTIONCONCEPT COLLABORATIONQUALITY OF ENGINEERINGONDEMAND SCALABILITY 23. THANK YOU! 24. YOU ARE THE ULTIMATE JUDGE! TEXT (240)-492-SMAC (7622) VOTE FOR THE MARKETING MAVERICKS TEXT 1 VOTE FOR THE DIGITAL DYNAMOS TEXT 2 25. THANK YOU! VISIT AYANTEK.COM TO SEE FOOTAGE OF TODAYS EVENT