Apple Inc. and

Strength

Class: Strategic ManagementResearcher: Natchaya Charnsakorn

Date 03/13/2016

Apple

Leaning Objective:• Exploiting key strength

Current Event Article: Briden, P. (2016) The iPhone SE on Sale in UK now.

Research QuestionDid Apple Inc. made a good move to

launch iPhone SE?

Did Apple Inc. apply its strength to their products?

DescriptionStrength

• INNOVATION• Faithful Customers• Brand Reputation• Strong Financial Performance

Umber, M. (2015)

Weakness• High Price• Decreasing market share• Further Change in

management• Long term gross margin

declineOpportunity

• Growth of tablet & smartphone markets

• Strong growth of mobile advertising market Threat

• Changing in Technology

Umber, M. (2015)

Diijk, A. (2013).

Soni, V. (2015).

Pro• Keep launching new

products

Con• High cost of investment• Low rate of ROI

Bell, K. (2015).

Yarow, J. (2015)

Pro• A mass up of the successful

products, iPhone5 and 6

Con• Lack of Innovation

Pro• Creating competitive

advantageCon• Creating competitive

(substitute) product within the its products

Evaluation• Making Wrong Decision• Decreasing Brand Image

Recommendation• Re-innovation

THANK YOU

References• Bell, K. (2015). IPhone 6s costs Apple just $234 in components. Retrieved April 04,

2016, from http://www.iphonehacks.com/2015/09/iphone-6s-costs-apple-just-234-in-components.html

• Briden, P. (2016). The iPhone SE on sale in UK now. Retrieved April 03, 2016, from http://www.knowyourmobile.com/mobile-phones/apple-iphone-7c/23386/iphone-5se-release-date-specs-iphone-7

• Diijk, A. (2013). Apple Computers Time Line 1976-2011 Techno Style! Retrieved April 03, 2016, from https://www.youtube.com/watch?v=zMT_6bDO3mc

• Soni, V. (2015). IOS 101: Day 0 | Setting up the garage. Retrieved April 03, 2016, from http://bitsnapper.com/ios-101-day-0-setting-up-the-garage/

• Umber, M. (2015). Swot Analysis of Apple. Retrieved April 03, 2016, from http://www.slideshare.net/memunaumber/swot-analysis-of-apple?qid=681a1f7e-a861-4302-8ad9-9fa7cb9994b7

• Yarow, J. (2015). Apple delivers solid quarter; stock goes nowhere. Retrieved April 03, 2016, from http://www.businessinsider.com/apple-q4-earnings-2015-10