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APPLE INC

APPLE INC Apple Company Overview Apple Inc. company overview DESIGNS MANUFACTURES MARKETS

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  • APPLE INC
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  • Apple Company Overview
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  • Apple Inc. company overview DESIGNS MANUFACTURES MARKETS
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  • Products and Services Macintosh Mac computers iPhone iPad iPod Apple TV Xserve A portfolio of consumer/professional software applications Mac OS X and iOS operating system Third-party digital content and applications through the iTunes Store Variety of accessory, service, and support offerings
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  • Business Channels Retail Stores Online Stores Direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers
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  • Business Strategy Apple Inc is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, services, and Internet offerings
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  • Financial Analysis
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  • Mac Unit Sales by Operating Segment: 2010Change2009Change2008 Americas Mac unit sales $4,97621%$4,1204%$3,980 Europe Mac unit sales 3,85936%2,84013%2,519 Japan Mac unit sales 48122%3952%389 Asia-Pacific Mac unit sales 1,50062%92617%793 Retail Mac unit sales 2,84635%2,1154%2,034 Total Mac unit sales $13,66231%$10,3967%$9,715
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  • Financial Analysis Net Sales by Product:2010Change2009Change2008 Desktops (a)$6,20143%$4,324(23)%$5,622 Portables (b)11,27818%9,5359%8,732 Total Mac net sales17,47926%13,859(3)%14,354 iPod8,2742%8,091(12)%9,153 Other music related products and services (c)4,94823%4,03621%3,340 iPhone and related products and services (d)25,17993%13,03393%6,742 iPad and related products and services (e)4,958NM0 0 Peripherals and other hardware (f)1,81423%1,475(13)1,694 Software, services, and other sales (g)2,5737%2,4119%2,208 Total net sales$65,22552%$42,90514%$37,491
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  • Financial Analysis Unit Sales by Product:2010Change2009Change2008 Desktops (a)$4,6277%$3,182(14)%$3,712 Portables (b)9,03525%7,21420%6,003 Total Mac unit sales13,66231%10,3967%9,715 Net sales per Mac unit sold (h)$1,279(4)$1,333(10)%$1,478 iPod unit sales50,312(7)%54,132(1)%54,828 Net sales per iPod unit sold (h)$16410%$149(11)%$167 iPhone units sold39,98993%20,73178%11,627 iPad units sold7,458NM0 0
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  • Gross Margin 201020092008 Net Sales$65,225$42,905$37,491 Cost of Sales 39,541 25,683 24,294 Gross Margin$25,684$17,222$13,197 Gross Margin Percentage 39.4% 40.1% 35.2%
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  • Operating Expenses 201020092008 Research & development$1,782$1,333$1,109 Percentage of net sales 2.7% 3.1% 3.0% Selling, general, & administrative$5,517$4,149$3,761 Percentage of net sales 8.5% 9.7% 10.0%
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  • Other Income and Expenses 201020092008 Interest Income$311$407$653 Other income (expense), net (156) (81) (33) Total other income & expense$155$326$620
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  • Apple Inc History
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  • Apple Inc. History Formerly Apple Computer Inc Established in Cupertino, California on April 1, 1976 As of September 2007, the company operates about 200 retail stores in five countries and an online store where hardware and software products are sold.
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  • 1976 to 1980: The early years Apple was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne (and later incorporated January 3, 1977 without Wayne, who sold his share of the company back to Jobs and Wozniak) to sell the Apple I personal computer kit. The Apple I, Apple's first product. Sold as an assembled circuit board, it lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case. The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire. It differed from its major rivals, the TRS-80 and Commodore PET, because it came with color graphics and an open architecture. While early models used ordinary cassette tapes as storage devices, this was quickly superseded by the introduction of a 5 1/4 inch floppy disk drive and interface, the Disk II.
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  • 1981 to 1989: Lisa and Macintosh The rebel from Apple's 1984 ad, set in a dystopian future modeled after the Orwell novel Nineteen Eighty-Four, set the tone for the introduction of the Macintosh The Macintosh 128K was the first Macintosh computer.
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  • 1989 to 1991: The Golden Age The Macintosh Portable was Apple's first "portable" Macintosh computer, released in 1989. Apple introduced the PowerBook in 1991, which established the modern form and ergonomic layout of the laptop computer. In 1991, Apple introduced System 7, a major upgrade to the operating system which added color to the interface, and introduced a number of new networking capabilities. It would remain the architectural basis for Mac OS until 2001.
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  • 1994 to 1997: Attempts at reinvention The Apple Newton was Apple's first foray into the PDA markets, as well as one of the first in the industry. In 1994 Apple allied with long-time competitor IBM and CPU maker Motorola in the so-called AIM alliance. Throughout the mid to late 1990s, Apple tried to improve its operating system's multitasking and memory management. In 1997, Apple would entered into a partnership with Microsoft to release new versions of Microsoft Office for the Macintosh as well as a US$150 million investment in non-voting Apple stock. On November 10, 1997, Apple introduced the Apple Store, an online retail store based upon the WebObjects application server the company had acquired in its purchase of NeXT.
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  • 1998 to 2005: New beginnings On August 15, 1998, Apple introduced a new all-in-one Mac computer reminiscent of the original Macintosh 128K: the iMac. In 1998, Apple announced the purchase of Macromedia's Final Cut software, signaling its expansion into the digital video editing market. In 2002 Apple purchased Nothing Real for their advanced digital compositing application Shake, as well as Emagic for their music productivity application Logic. which led to the development of their consumer-level GarageBand application. On May 19, 2001, Apple opened its first official Apple Retail Stores in Virginia and California, and has since continued to open more stores in the United States and other countries. In 2003, Apple's iTunes Store was introduced, offering online music downloads for US 99 a song and integration with the iPod.
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