Embed Size (px)
DESCRIPTION
This is a presentation given at Appsworld Asia on September 2, 2011. TalkBox Voice Messenger is being used as a showcase to illustrate some basics of app marketing and promotion tactics.
Citation preview
Marketing and promotion to support your app launch
By someone who thinks about thisevery moment of her day
PLANNING - DEFINING YOUR APP What is your app?
Your app uniqueness
Purpose of your app?
Who are your target audience?By product / By promotional campaign
Where are your target audience?Targeted research and behavioral analysis Roll out one region at a time
EXECUTION - EVERY APP HAS 5 WEAPONS
In-app promotion
EXECUTION - EVERY APP HAS 5 WEAPONS
App store promotion
EXECUTION - EVERY APP HAS 5 WEAPONS
Own channels
EXECUTION - EVERY APP HAS 5 WEAPONS
3-rd party channels
EXECUTION - EVERY APP HAS 5 WEAPONS
Other app PR activities
Using TalkBox Voice Messenger as a showcase
WEAPON 1 - IN-APP PROMOTION In-app tutorial
6 things you need to knowabout TalkBox slideshow upon launch
WEAPON 1 - IN-APP PROMOTION Sending invitations
Multiple possible channels for usersto invite friends to join TalkBox
WEAPON 1 - IN-APP PROMOTION Viral factors
An additional feature for users to post voice tweets
WEAPON 1 - IN-APP PROMOTION Push notifications
and newsfeed
WEAPON 1 - IN-APP PROMOTION Regular app
updates
Spotlight new features in each update
WEAPON 2 - APP STORE PROMOTION App description SEO
keywords keywords in app name and distributed inside app description the first 150 words
screenshots
WEAPON 2 - APP STORE PROMOTION Secret to being featured
WEAPON 2 - APP STORE PROMOTION Monitoring app store reviews
WEAPON 3 - OWN CHANNELS Websites - help users to find you
WEAPON 3 - OWN CHANNELS Websites - download link to all available platforms
WEAPON 3 - OWN CHANNELS Websites - user guides and tutorial
WEAPON 3 - OWN CHANNELS Websites - resources for the press
WEAPON 3 - OWN CHANNELS SNS - Twitter for CS support and learn what’s trending
about your app
WEAPON 3 - OWN CHANNELS SNS - users engagement & retention campaigns
WEAPON 3 - OWN CHANNELS SNS - negative feedbacks channeling back to support email
WEAPON 3 - OWN CHANNELS Video Channel - don’t be too creative, always good
to start from the basic
WEAPON 4 - 3RD-PARTY CHANNELS
Engaging app reviewers + bloggersPaid app > promo codeFree app > good media kit + rankingTarget bloggers with a specific angleCheck Alexa global and regional ranking to aid your selection
WEAPON 4 - 3RD-PARTY CHANNELS
Being part of an affiliate network Apps cross-promotionOpening up API for other apps to use
Using advertising network Boosting brand awarenessSustaining the surge in downloadsBe localized
WEAPON 5 - OTHER APP PR ACTIVITIES Participating in events
and conferences
Event web app:appsworld.talkboxapp.com
smwf.talkboxapp.com
ROI - MEASURING EFFECTIVENESS App ranking
appannie.com
ROI - MEASURING EFFECTIVENESS User acquisition cost
user acquisition cost
user quality +quality of user information obtained
ROI - MEASURING EFFECTIVENESS Optimize user experience
![[Showcase];[US navy social media recruiment showcase]](https://img.dokumen.tips/doc/110x75/55a19fe11a28ab3e5c8b477b/showcaseus-navy-social-media-recruiment-showcase.jpg)
