Enterprises Harness Social Networking

for Increased Agility and

Responsiveness, Finds Frost & Sullivan

Research PREVIEW for the

Analysis of the Global Enterprise Social Networking

Market

@FS_ITVision

Key Highlights

• The benefits of enhancing business through ESN is resonating with

business decision makers.

• Employees are using ESN to help their organizations become more agile

and responsive.

• The global landscape is populated by many providers with subscriber bases

of less than 1 million user and at least ten providers each claiming multiple

millions of users.

• The Top 5 providers collectively dominate the paid subscriber segment,

with a combined 79.8 percent market share in 2013.

• We expect more market participants to launch freemium subscription

models as providers are finding success converting free accounts to paid.

• As adoption increases developers are flocking to the market; we expect

more of the world’s largest IT solutions providers to get more fully involved.

• Social collaboration is most powerful within workflows, making integration

with popular business software and infrastructure a necessity.

Source: Frost & Sullivan analysis.

Drivers and Restraints and Restraints

Enterprise Social Networking Market: Key Market Drivers and Restraints, Global, 2012–2018

Governance, risk and compliance concernsH H H

Other priorities H H M

Unclear ROI or business caseH H M

Lack of preparedness H H L

Business culture and user acceptance barriers M M L

1–2 years 3–4 years 5–6 years

Enhance communications and collaborationH H H

Improve information access H H M

Enhance business processesH H M

Improve customer serviceH M M

Drive innovation M M M

Impact: H High M Medium L LowNote: Drivers & Restraints are ranked in order of impact. Source: Frost & Sullivan analysis.

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Executive Summary—CEO’s Perspective

2Market share is highly concentrated among the top five providers, however others are forcing the competitive envelope to expand.

3Addressable users extend far beyond white-collar roles in carpeted offices; workers in any industry and organization can benefit.

4Supplier competition will intensify as value propositions are proven, which will help to encourage adoption.

5Today, adoption is strongest in North America, followed by Europe, Asia-Pacific and the Caribbean-Latin America region.

1Successful enterprise social networking deployments require shifts in business culture and employee behavior.

Source: Frost & Sullivan analysis.

Details of the Full Analysis

The Full Analysis Features the Following Content

Section Slide Number

Executive Summary 4

Market Overview 10

Total Market -

• External Challenges: Drivers and Restraints 16

• Forecasts and Trends—Total Market 24

• Market Share and Competitive Analysis—Total Market 38

The Last Word (Conclusions and Implications) 48

Appendix 52

Key Questions the Full Analysis Answers

Is this market nascent, emerging or mature?

Is this market growing or shrinking, and at what rate?

What are the market shares of paid versus non-paid users and top providers versus the rest of the market?

What are the key growth drivers and restraints?

What changes are expected in the market as adoption increases and how will companies benefit?

What types of users can benefit from the technology?

Source: Frost & Sullivan analysis.

Partial List of Companies Interviewed

• Atlassian

• Axero Solutions

• Citrix Podio

• IBM Corporation

• Igloo Software

• Jive Software

• Interact Intranet

• Moxie Software

• Sitrion/NewsGator, Inc

• PeopleFluent SocialText

• ThoughtFarmer

• TIBCO

• VMware SocialCast

Source: Frost & Sullivan research.

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Interested in Full Access? Connect With Us

Britni MyersCorporate Communications

(210) 477-8481

Britni.myers@frost.com

Research Authors

Lead Analyst:

Robert ArnoldPrincipal Analyst and

Program Manager,Unified

Communications and Collaboration,Frost & Sullivan

Research Director:

Elka PopovaProgram Director,

Unified Communications and

Collaboration,Frost & Sullivan

Contributing Analyst:

Melanie TurekResearch Vice

President,Unified

Communications and Collaboration,

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