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Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

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Page 1: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

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Stefano LeniCluster Reply

Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your

Enterprise

Paolo AmantiaEni

Davide TarfanelliCluster Reply

Page 2: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Index

•Who we are

• Enterprise 2.0 Social Networking

• Enterprise 2.0 Mashups

• Enterprise Social Networking Real Life Examples (ENI ICT Community)

•Demo

2

•Demo

Page 3: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

� Founded in 1996 to achieve excellence within the internet

consulting market, by a group of Italian IT Executives,

Reply is today a leading IT Services Company with a

distinctive set of specialized services that covers the areas

of: Consulting, System Integration, Service

Management (Application & Operation), Business

Process Outsourcing

� Reply offering is based on new communication channels

and digital media

� Impressive track record: from €18.6m in 1999 to €277m

Treviso

Rome

Milan

Turin

Hannover

Parma

Reply at a glance

3

� Impressive track record: from €18.6m in 1999 to €277m

sales in 2007, with a CAGR of 40.1%

� More than 2,2702 employees distributed on a network of

specialized companies focused on specific lines of offer

� Large customers, with a very high customer retention

� Operations in Italy and GermanyMunich

Dusseldorf

Stuttgart

Hannover

Gϋtersloh

1. Except for 2003 2. As of 31 December 2007 Source: Company Data

Page 4: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Reply’s offer is built on technology innovation ...

ApplicationsSystem Integration

Focusing on vertical solutions

Verticals – Market core competencies

Horizonta

ls

ProcessesBusiness Process ConsultingBusiness Process OutsourcingFinancial

ServicesExtended Enterprise

PA

&

Healthcare

Telco

Media

&

Utilities

Reply’s Offer Matrix

4

Focusing on vertical solutions

Technology

System integration Focusing on horizontal solutions

Horizonta

ls

Utilities

... with an in-depth knowledge of business markets and processes.

Web 2.0

SOA

BI

&

DWH

Doc & Info Mngt.

Security

IT

Govern.

Service

Mngt.

Page 5: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Cluster Reply: Our Misson

Cluster Reply Mission is to Build Innovative Solutions

based on New Architectures

5

based on New Architecturesand providing

Value Added Servicesfocusing our Effort and Knowledge

on Microsoft Technologies

Page 6: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

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Enterprise 2.0 Social Networking

Page 7: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise 2.0: The Principles

Enterprise 2.0 is the application of Web 2.0 practices, technologies,products and services inside the enterprise.

Two main drivers:

�Changing demographics: growing of digital and web experiences

�Consumerization: we are experimenting technological innovation in our“personal life” and we are starting to demand the same our “professionallife”.

7

life”.

Page 8: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise 2.0: The Areas

Rich Internet ApplicationSoftware as a Service

Web as a platform

8

perpetual beta, specifications from users

BlogsWikisRSS

FolksonomySocial Networks

Page 9: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise 2.0: The Importance

Why Enterprise 2.0

• Improve CollaborationParticipating and interacting with employees around enterprise and providing persistence and transparency to informal interactions

• Capture Institutional knowledgepost, tag, consume, share and rate content

9

post, tag, consume, share and rate contentlocate expertise, content, relationships across the organization

• Leverage Enterprise investments“Small” investments bring to “big” results in a shorter timeframe

Page 10: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise 2.0: The Benefits

Free participation

anyone can create a blog and edit/rate contents

Communities

can be self-moderated and self-administrated

Business agility

rapidly assembling the required expertise and information

10

At the end users can generate value by propagating knowledge all over the enterprise they also can Work together even when no one requires them to do so that Topic leaders can emerge spontaneously enhancing the Enterprise knowledge

New concepts

can emerge rapidly (improving enterprise readiness)

Great ideas

can better emerge, there is no a formal structure

Page 11: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

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Enterprise 2.0 Mashups

Page 12: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Mashups: Technology approach to Enterprise 2.0

• Technology effort must be double to give a response to Enterprise 2.0:

- Social Computing solutions (wikis, blogs, social network, social tagging, RSS

feeds, video-sharing, instant messaging)

- Evolution of traditional information

systems with emphasis on SOA

(Service Oriented Architectures)

and BPM (Business Process

12

and BPM (Business Process

Management), which found new

life thanks to Mashups and

delivery of services in SaaS way

Page 13: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Mashups: Definition

• A mashup is a web application that combines data from more than one

source into a single integrated tool

• It creates new and novel web interfaces to existing data

• No Programming knowledge required

13

• No Programming knowledge required

• More of a philosophy than a framework

Make your data easy to reuse,

and innovation will follow

Page 14: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Mashups: Enterprise Architecture

14

Page 15: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Mashups: The IT Challenge

Business needs new application

IT budgets aren’t increasing

• Business units are constantly requesting

new applications to be more competitive.

• IT budgets, by-and-large, aren’t

increasing.

• On average about 75% of an IT budget is

15

increasing• On average about 75% of an IT budget is

spent keeping the lights on. Only ¼ of IT

funds are available for projects that will

create new business value.

• More and more requests are added to an

ever-growing application backlog.

Page 16: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Mashups: Changing Paradigm Business Users as new application developers

• Mashup techniques can solve the needs of

20% of users which are not covered by the

product vendor (Pareto’s Law 80/20).

• It’s expensive to cover the longtail requirements of that 20%, because'

extremely fragmented.

16

• So why don’t reverse the paradigm and enable users

to produce such features themselves?

Page 17: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Mashups: The value

• Rapid development by combining available services with value-add “glue”

– Granularity: fairly large

– The sum is greater than the parts

• Don't need enterprise programmers for enterprise products!

– Software runs in user’s browser, not the web server

– Security, performance, uptime is already managed

• Allow new and novel forms of visualization

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• Allow new and novel forms of visualization

– Draw customers on a map according to addresses

– Use purchase history data to display customers differently

• Old customer, new customer, angry customer

– Merge in data from content management system as well

• Last searches, recent content, recent support tickets

Page 18: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

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Enterprise Social Networking Real Life Examples (ENI ICT Community)

Page 19: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise Web 2.0: ICT- Community

• Eni is one of the most important integrated

energy companies in the world operating in

the oil and gas, electricity generation and

sale, petrochemicals, oilfield services

construction and engineering industries. In

these businesses it has a strong edge and

leading international market position.

• Eni is active in around 70 countries with a

staff of

76,000 employees. The company is listed on

Exploration & Production

19

76,000 employees. The company is listed on

both the Milan and the New York (NYSE)

stock exchanges.

• Eni 2007 Annual Report

– Net profit for the year at €10 billion

Gas & Power

Corporate

Refining & Marketing

Construction and Engineering

Page 20: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise Web 2.0: ICT- Community

Exploration & Production

• Re-organization within ENI ICT

• Change management project Change.ICT.

•Communication and collaboration among 70 Countries

•Staff Processes (HR, AFC, etc.)• Eni is one of the most important

integrated energy companies in the world

operating in the oil and gas, electricity

generation and sale, petrochemicals, oilfield

services construction and engineering

industries. In these businesses it has a

strong edge and leading international

market position.

20

Gas & Power

Corporate

Refining & Marketing

Construction and Engineering

• Dual Fuel and Cross-selling opportunities

• Dealers/Gas Stations management/optimization

• Brand Positioning and Marketing communication

• Eni is active in around 70 countries with

a staff of

76,000 employees. The company is listed

on both the Milan and the New York

(NYSE) stock exchanges.

• Eni 2007 Annual Report

– Net profit for the year at €10 billion

Page 21: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise Web 2.0: ICT- Community

In year 2007 the company lauches “ENI 2.0” pilot project with the aim of implementing Entreprise 2.0 principles inside the company. The project involves ICT structure and has the aim of developing “ICT Community” web application in order to help support the change.

• How is web 2.0 applied in Eni ?

21

• How is web 2.0 applied in Eni ?

1. collaboration, corporate blogging2. New functions and features, end users as content creators a

bottom up approach helps innovation3. Evolving toward VOIP / Instant messaging technologies

Page 22: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise Web 2.0: ICT- Community

• What is it?

• ICT Community is a collaborative web site dedicated to all ICT community members.

• It has the aim to support non-structured communication within the community.

What can you find?

22

• What can you find?

• ICT Community exposes blogs where users are able to “discuss” and “throw” ideas and innovative initiatives. Voting and rating mechanisms are the democratic element of making ideas grow and generate follow up. A dedicated News area with specific relevant content completes the offer.

• A Widget (installed locally) permits multichannel approach and user alerting.

Page 23: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise Web 2.0: ICT- Community

• A test site where to capture the “entrepreneur” spirit of all community members. The aim is to enhance performance and readiness inside ICT.

• A collaborative workspace where everyone can submit his own ideas and understand what is the community’s interest and feedback. A sort of “ IDEA FACTORY” that enhances “collective intelligence”

23

• Test Drive a “bottom-up” approach rather than the typical top-down” heirachical one.

• “Win-Win” Strategy:

• Company Side: New ideas from the inside

• Community Side: People have the opportunity to “make the difference”

Page 24: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise Web 2.0: ICT- Community

The Building Process, not such an easy task....

24

Prototype Build Go-live Evolution (Perpetual Beta)

Company wide Roll-Out

Page 25: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Look & Feel

Clean and Simple UI

“Idea Factory” :

A free Blog that enhances collaboration and participation

with the scope to push innovative ideas and proposals.

Enterprise Web 2.0: ICT-Community

25

ICT Answers

Q&As regarding the ENI ICT world

What others do

RSS data feed integration coming from the “world”.

Page 26: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

ICT Community- Integrating with the existing

Seamless integration in the driver

26

Page 27: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise Web 2.0: ICT - Community

•web

•email

Everithing from Everywhere

27

•I.M. Buddy

•web

•desktop

•mobile

Page 28: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

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Demo

Page 29: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

Enterprise Web 2.0: Demo

• ICT-Community basic functionalities

– Blog, News, Discussions

•Office 2007 Basic Integration

– Outlook Feed Aggregator

– New post using Word data-entry

•Mashups

29

•Mashups

– MOSS RSS web part as a mashup creation tool

– Popfly as the Mashup Platform

• Technorati Social Network Integration

• ICT Community Service alert subsciption

• Finance Information: yahoo finance services

2

Page 30: Enterprise Social Networking and Enterprise Mashup ... · PDF Stefano Leni Cluster Reply Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise

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Stefano LeniCluster Reply

Paolo Amantia

Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your

Enterprise

Paolo AmantiaEni