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What is Social Network?
Wikipedia Definition (simplified):
A social network is a social structure made up of individuals which are tied by one or more specific types of common interest or attribute.
What is Enterprise Social Software?
Enterprise Social Software is essentially putting consumer facing technology behind the firewall.
Why Social vs. Existing Tools?
• Because traditional corporate communication tools: – Exclude as a primary mission – Ignore business systems – Always seem to be “a step behind”
• A better model would be to:
– Share ideas and experiences more readily – Leverage existing applications – Empower users to get things done NOW
• If Twitter can help free a student from a 3rd world
prison… • Why does it take 2 weeks to get a team working on a
project?
Adoption Patterns
Social Technologies Are Taking Hold
• The public world has voted
• 661 million users (4/1/11)
• 150 million mobile users
• Average user spends 13.3 hours per month on the site
• Over 175 million registered users
• 65 million tweets per day (750 per second)
Communication Evolves Over Time
Why Would Social Software Fail?
• It’s rarely a technology problem
• Depending on user profiles, changes in behavior take time
• Early on, use cases are critical
• You will have doubters internally – “It’s fluffware” – “We’re not ready for people to talk like that” – “Who cares where you went to lunch?”
Making the Social Leap
• Wrap a consumer experience in a business suit
• Your leaders create a wake
• Tighter security than public tools
• Integration with existing business systems
Data is Cheap, Context is King
• Where are the stock quotes?
• Data is everywhere, but its meaning is elusive
• Context is scattered in emails, conference calls, not-shared conversations
• People will pay attention to context, not raw data
Systems + Social = Mythical “Business Value”
• Use your social platform to unlock system data and business events – “Deal X has closed for $50,000” (SFA application)
– “Valve XR-47 failure” (Field Maintenance app)
• Allow users to put that data into context – “We won it by using…“
– “We will have it fixed by…”
• Real-time knowledge and wisdom in one place
Social Software Combines Data With Context
Systems + Social = Safe Starting Point
• Users might be nervous about posting “the wrong thing”
• Creates a business event conversation (no embarrassments)
• Makes everyone smarter about the business
Social Tools Players
• Yammer
• Newsgator
• Chatter
• Jive
• Neudesic Pulse
Things to Look For
• Multiple delivery models
• Security
• Mobile platforms
• System integration capability
• Platform
• Architecture
Futures
• Deeper linkage with compliance tools
• B2B Federation
• Consumer space will drive features
– Geo-location
– Crowd Sourcing
Open Discussion
Q&A
