ABNY11 Week4-social

© Jade Tang | Term Two, Semester Two | Week 4

A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective

http://abny2011.tumblr.com

A Brand New You:

Social Media &Social Networking

“Join the Conversation” - Idealog




Join the Conversation“So who’s in control of your brand? - It’s all of us.

Say goodbye to the mass message and welcome to...THE CONVERSATION

- James Hurman

--The Conversationhttp://idealog.co.nz/magazine/22/the-conversation




Join the Conversation“The Conversation Prism is a living representation of Social Media and evolves as services and conversation channels emerge, fuse, and dissipate.”

- Brian Solis

--The Conversation Prismhttp://www.bronsonharrington.com/the-conversation-prism/




Social Media Revolution

[ VIDEO ] Socialnomics09: http://www.youtube.com/watch?v=sIFYPQjYhv8




Social Media & Graphic Designers

--Social Media and Graphic Designershttp://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/




Social Media & Graphic DesignersSocial media networking is a prevailing trend that continues to grow with increasing awareness. People from all walks of life are prone to its usage and likewise, with graphic designers. However, with the growing challenges of the design world, social media has become more of a necessity for every designer.




Social Media & Graphic DesignersToday, every segment of industry is shifting its focus towards social media for its publicity and promotion. The graphic design industry is no exception with more and more graphic designers making use of it. But like every other technology that has been invented, social media has its particular pros and cons.




Social Media for Graphic Designers– PROs & CONs




PRO: Shortest Route to Publicity and Promotion

Social media marketing is a

known fact that the fastest

way to promote something

to the world. One single

tweet on Twitter and graphic

designers are able to share their

designs with the entire designer

community, rather the world.




PRO: Your Link to the Design Community

There are millions of graphic

designers all over the world and

all of us share almost the same

feelings and understand each

other. By using social media,

graphic designers share their

views and their designing

work and provide useful

feedback to each other.




PRO: Lower Cost – Greater Effects

With abundance of Internet

connectivity and its low

cost availability, social

media has become the

most inexpensive of all

promotional mediums.

Also, social mediums provide

the designers an opportunity

to learn from fellow designers

and put that learned thing into

their practice.




PRO: A Magnet for Opportunities

Social networking and blogging

websites have become a

popular resource for graphic

designers to find potential

clients and business

opportunities from

all around the world.




CON: Going off-the-Track

Too much indulgence in the

social media websites

often leads to waste of the

designers’ precious time.

Social media is a complex web

and one shared link leads a

graphic designer to another and

then another and it goes on.

So, designers often forget their

basic work and go off-the-track

from their main purpose.

With the prevailing trend of

social media website usage, we

have witnessed an increase in

design plagiarism. This may

prove to be fatal for graphic

designers as there is not much

they can do to protect their

design work on the social

networking websites or their

own online portfolio.




CON: An Open Invitation to Plagiarism

Too much social media usage

creates an imbalance between

a graphic designer’s work life

and personal life. It is important

for you to set priorities. A

balanced social media usage

requires a graphic designer to

dedicate reasonable

amount of time to social

networking and fulfill

personal duties as well.




CON: Work Life and Personal Life Imbalance

Unlike other media, social

media is the biggest victim of

spam and scam menace. We

are faced with a constant

bombardment of spamming

from various scam entities

everyday which creates

confusion in the design field.




CON: Spam and Scam




PROs: • Shortest Route to Publicity

and Promotion• Your Link to the Design

Community• Lower Cost – Greater Effects• A Magnet for Opportunities

CONs: • Going Off-the-Track • An Open Invitation to Plagiarism• Work Life and Personal Life

Imbalance• Spam and Scam




ConclusionModeration is the key.

A balance is required in life and routine, generally from everybody, and specifically from a graphic designer.




A Brand New You:


[ Examples ]




yMediaExample case-study:http://ymedia.co.nz




The Big IdeaExample case-study:http://thebigidea.co.nz




We Can CreateExample case-study:http://wecancreate.co.nz




Auckland 2011Example case-study:http://auckland2011.com




A Brand New You:


[ Exercises ]




Exercises:1. Set up The Basics (Social Media)

1a. Facebook http://speckyboy.com/2010/08/15/40-highly-effective-facebook-business-pages/

1b. Linkedin http://www.linkedin.com/opensocialInstallation/preview?_applicationId=104096&_ch_panel_id=1

1c. Twitter http://vandelaydesign.com/blog/social-media/designers-on-twitter/




Exercises:2. Set up platform (Social Networking)

• Behance http://www.behance.net/• CarbonMade http://carbonmade.com/• CargoCollective http://cargocollective.com/• Coroflot http://www.coroflot.com/• Deviant Art http://www.deviantart.com/• Dribble http://dribbble.com/

--Social networking sites for creatives and designershttp://www.aaronrussell.co.uk/blog/social-networking-sites-for-creatives/




The Social Network

[ VIDEO ] The Social Network - Trailer http://www.youtube.com/watch?v=mWoUgftTj3Y




References:• http://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/

• http://www.graphicdesignblog.org/sm-graphic-designer-construct-destruct/

• http://webhostinghelpguy.inmotionhosting.com/web-design-tips/3-ways-designers-can-use-social-media/

• http://www.smashingmagazine.com/2009/07/13/social-network-design-examples-and-best-practices/

• http://www.treehugger.com/files/2007/02/design_related.php

• http://www.aaronrussell.co.uk/blog/social-networking-sites-for-creatives/

• http://www.web3mantra.com/2010/03/25/top-10-social-media-digg-like-websites-for-designers-bloggers-

developers/

• http://www.allgraphicdesign.com/graphicsblog/2009/06/29/social-networking-communities-for-graphic-

designers-web-designers/

• http://blog.brand-yourself.com/brand-yourselfcom/social-media-etiquette-for-students/




A Brand New You:


[ Questions ]

Technology

ABNY11 Week4-social