ABNY Week4 Social

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© Jade Tang | Term Two, Semester Two | Week 4: 19th October 2010

A Brand New You: The importance of Social Media/Social Networking

Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010

A Brand New You:

Social Media &

Social Networking“Join the Conversation”

- Idealog






Join the Conversation

“So who’s in control of your brand?

- It’s all of us.

Say goodbye to the

mass message and

welcome to...

THE CONVERSATION

- James Hurman

--The Conversationhttp://idealog.co.nz/magazine/22/the-conversation






Join the Conversation“The Conversation Prism is a living representation of Social Media

and evolves as services and conversation channels

emerge, fuse, and dissipate.”

- Brian Solis

--The Conversation Prismhttp://www.bronsonharrington.com/the-conversation-prism/








Social Media Revolution

[ VIDEO ] Socialnomics09:

http://www.youtube.com/watch?v=sIFYPQjYhv8






Social Media &

Graphic Designers

--Social Media and Graphic Designershttp://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/






Social Media & Graphic DesignersSocial media networking is a prevailing trend that continues to grow

with increasing awareness. People from all walks of life are prone to

its usage and likewise, with graphic designers. However, with the

growing challenges of the design world, social media has become

more of a necessity for every graphic designer.






Social Media & Graphic Designers Today, every segment of industry is shifting its focus towards social

media for its publicity and promotion. The graphic design industry

is no exception with more and more graphic designers making use

of it. But like every other technology that has been invented, social

media has its particular pros and cons.






Social Media forGraphic Designers

– PROs & CONs






PRO: Shortest Route to

Publicity and PromotionSocial media marketing is a

known fact that the fastest

way to promote something

to the world. One single

tweet on Twitter and graphicdesigners are able to share their

designs with the entire designer

community, rather the world.






PRO: Your Link to the

Design Community There are millions of graphic

designers all over the world and

all of us share almost the same

feelings and understand each

other. By using social media,graphic designers share their

views and their designing

work and provide useful

feedback to each other.






PRO: Lower Cost

– Greater EffectsWith abundance of Internet

connectivity and its low

cost availability, social

media has become the

most inexpensive of allpromotional mediums.

Also, social mediums provide

the designers an opportunity

to learn from fellow designers

and put that learned thing into

their practice.






PRO: A Magnet

for OpportunitiesSocial networking and blogging

websites have become a

popular resource for graphic

designers to nd potential

clients and businessopportunities from

all around the world.






CON: Going

Off-the-Track Too much indulgence in the

social media websites

often leads to waste of the

designers’ precious time.

Social media is a complex weband one shared link leads a

graphic designer to another and

then another and it goes on.

So, designers often forget their

basic work and go off-the-track

from their main purpose.



With the prevailing trend of

social media website usage, we

have witnessed an increase in

design plagiarism. This may

prove to be fatal for graphicdesigners as there is not much

they can do to protect their

design work on the social

networking websites or their

own online portfolio.




CON: An Open Invitation

to Plagiarism



Too much social media usage

creates an imbalance between

a graphic designer’s work life

and personal life. It is important

for you to set priorities. A balanced social media usage

requires a graphic designer to

dedicate reasonable

amount of time to social

networking and fulll

personal duties as well.




CON: Work Life and

Personal Life Imbalance



Unlike other media, social

media is the biggest victim of

spam and scam menace. We

are faced with a constant

bombardment of spammingfrom various scam entities

everyday which creates

confusion in the design eld.




CON: Spam and Scam






PROs: •Shortest Route to Publicity

and Promotion

• Your Link to the Design

Community•Lower Cost – Greater Effects

• A Magnet for Opportunities

CONs:• Going Off-the-Track

• An Open Invitation to Plagiarism

• Work Life and Personal Life

Imbalance• Spam and Scam






ConclusionModeration is the key.

A balance is required in life and routine,

generally from everybody, and

specically from a graphic designer.






A Brand New You:

Social Media &

Social Networking

[ Examples ]






James Hancox:Founder of Photographers for Charity

http://www.photoforcharity.org/





Bachelor of Design | Year Two Elective

http://groups.google.co.nz/group/abrandnewyou2010

Liz RichardsSemi-Permanent’s

Online Community Manager

http://www.semipermanent.co.nz/







Cleo BarnettEvent Co-ordinator of First Thursdays

and Auckland Art Week

http://www.rstthursdays.co.nz/

http://www.aucklandartweek.co.nz/







A Brand New You:

Social Media &

Social Networking

[ Exercises ]







Exercises:

1. Set up The Basics (Social Media)

1a. FacebookFacebook Business/ Fan page

http://speckyboy.com/2010/08/15/40-highly-effective-facebook-business-pages/

1b. Linkedin http://www.linkedin.com/opensocialInstallation/preview?_applicationId=104096&_ch_panel_id=1

1c. Twitter http://vandelaydesign.com/blog/social-media/designers-on-twitter/







Exercises:

2. Set up platform (Social Networking)

• CarbonMade http://carbonmade.com/

• Behance http://www.behance.net/

• Coroot http://www.coroot.com/

• Deviant Art http://www.deviantart.com/ • 5oup http://5oup.net/

--Social networking sites for creatives and designershttp://www.aaronrussell.co.uk/blog/social-networking-sites-for-creatives/







The Social Network

[ VIDEO ] The Social Network - Trailer

http://www.youtube.com/watch?v=mWoUgftTj3Y







References:

• http://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/ • http://www.graphicdesignblog.org/sm-graphic-designer-construct-destruct/

• http://webhostinghelpguy.inmotionhosting.com/web-design-tips/3-ways-designers-can-use-social-media/

• http://www.smashingmagazine.com/2009/07/13/social-network-design-examples-and-best-practices/

• http://www.treehugger.com/les/2007/02/design_related.php

• http://www.aaronrussell.co.uk/blog/social-networking-sites-for-creatives/

• http://www.web3mantra.com/2010/03/25/top-10-social-media-digg-like-websites-for-designers-bloggers-

developers/

• http://www.allgraphicdesign.com/graphicsblog/2009/06/29/social-networking-communities-for-graphic-

designers-web-designers/

• http://blog.brand-yourself.com/brand-yourselfcom/social-media-etiquette-for-students/







A Brand New You:

Social Media &

Social Networking[ Questions ]

Documents

ABNY Week4 Social