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Going to the Cloud?
9 Microsoft Azure Success Stories
Heineken
• Uses the cloud to reach 10.5 million consumers in global marketing campaign which are technically demanding
• HEINEKEN has used Azure in several global campaigns, supporting millions of users, some examples: • “Nobody does it better” than secret agent James Bond campaign • UEFA Champions League
– the campaign launched simultaneously in more than 70 markets and 30 languages.
– Need for technology to support 1 million simultaneous users
• HEINEKEN expanded its use of Azure from one datacenter to four—one each in Europe and Asia, and two in the US—gaining geo-redundancy and low latency
• Uses Microsoft cloud services beyond marketing
Pearson
• They launched a new Pearson System of Courses (PSOC), a tablet-based curriculum for teaching and used a range of Microsoft technologies, including Microsoft Visual Studio and Azure Platform
• Azure Cloud Services are used to process interactions with users that came to tens of millions of events in PSOC’s first four-month period
• Azure HDInsight and Azure SQL Database: provide educators with analyses of student performance and use (eg downloads, create, or share content) so teachers can track and understand how students are working with the content, which concepts they’ve grasped, and which ones they need help with.
Bringing digital textbooks to life and to analyze how kids learn
NBC News Digital – Fast Push Notifications, Millions of Them
“We want breaking news alerts to reach our millions of users as fast as possible”
• Notification Hubs in Windows Azure
• a fast push notifications hub that delivers breaking news ahead of the competition based on a cross-platform solution that eliminated the need to write time-consuming code, and to repeat that task for each mobile platform, scalable to millions of users; It now pushes millions of breaking-news notifications within minutes
• Users apparently agree that the NBC News app is a success. It’s rated 4.5 stars out of 5
Easyjet
• Used a Hybrid Cloud Solution from Microsoft to enhance its reservation system, including a seating allocation application, running on the Windows Azure platform
• Customers experience a seamless reservation process with the hybrid cloud booking solution, including finding flights, choosing seats, and purchasing tickets
3M Speeds Mobile-App Development and Gains Real-Time Insight with Cloud Solution
• 3M produces more than 55,000 products for various industries, has customers in more than 200 countries and collects data from 1,300+ different 3M devices and business systems
• 3M uses Azure Mobile Services in an integrated development environment with Xamarin and Visual Studio -> in two days, 3M created a tracking solution that connects multiple types of mobile devices, potentially thousands of machines and data sources, and a cloud platform
• They created apps that would run natively on mobile devices instead of a website, allowing access to their salespeople and also to resellers in online and offline mode
• 40+ salespeople use now the asset-tracking tool to display real-time information about 3M installations around the United States. Whenever a salesperson enters new data, the information is immediately available to others in the field through Notification Hubs, a push notification engine in Azure Mobile Services. The solution also takes advantage of the mapping and GPS technology built into each mobile device to automatically provide highly visual, location-specific information
Xerox Uses Virtually Everything in Windows Azure
“Using Azure essentially means that’s three people I don’t have to hire. I don’t have to worry about managing data centers and virtual machines or upgrading
servers.” […]“Self-publication of user-generated content keeps information flowing on a global scale for workforce knowledge sharing.”
• 1,000+ formal learning courses added yearly to Xerox learning solutions -> challenges in training their global workforce
• Implemented a Microsoft Azure cloud-based video content management solution that delivers learning content to mobile devices anywhere and anytime
• The XstreamVideo platform-as-a-service (PaaS) solution uses Microsoft Azure Cloud Services, Virtual Machines, and Geo-Redundant Storage, as well as Microsoft Azure Active Directory for its video workloads and integration with corporate networks
• Xerox employees and partners can now access e-learning videos from anywhere in the world on their mobile device
BookedOut Startup
• Aims to deliver the “uberification” of freelancer engagement for advertising, marketing, and experiential agencies
• With Azure, it saves US$250,000 and accelerates development by 30%
• They are now eyeing Azure to mine data insights, which will make its platform even more valuable to its enterprise clients
• BookedOut developed its platform in the Microsoft cloud using Visual Studio Online and the .NET Framework
• As a startup, BookedOut participated in the Microsoft BizSpark program, which gave them free and low-cost access to Microsoft software and services including Azure, Visual Studio Online, and Microsoft Office -> BizSpark saved the company about $100,000 in out-of-pocket cloud hosting costs (according to their CTO) + lower operational costs for cloud infrastructure management
Coca Cola Amatil – Capitalize IoT • CCA wanted to design an innovative new way to market beverages to consumers. They
teamed up with a global creative agency and Microsoft to create a solution that capitalizes on the Internet of Things (IoT). The solution utilizes interactive digital signage installed on beverage coolers that collect data on sales and customer interaction, and share content with customers at the point of sale — such as discount offers and weather reports. They also draw consumers into an interactive multimedia and social-media experience, via the coolers and the consumers’ own devices, offering games, contests, Facebook posts and more
• Windows Embedded, Kinect for Windows, and Microsoft Azure are included
• In a limited trial It boosted beverage sales —> from 12% up to 20%
• Retailers don’t have to rip and replace existing devices to take advantage of the solution; it is built on existing beverage coolers
• “Interacting with the coolers using touch, gestures, augmented reality and their own mobile phones, customers are provided with content and experiences that have already been shown to boost sales and brand loyalty”. Through the geo-location software on mobile phones, for example, they can track the route customers take through a store or shopping center to reach the cooler, and use the information to create “heat maps” that optimize cooler placement and the display of other store products
• Chronodrive pioneered the concept of online-to-drive-through grocery shopping in France
• They have recently optimized their inventory processing time supported by Azure Premium Storage, ensuring that its stores are stocked with the right products. After two months, they cut the nightly batch-order processing time of the inventory control application in half
• They now overcame the challenges of counting on educated guesses about what to order, often resulting in expensive unused inventory or lost sales due to limited stocks
Chronodrive can now install a new application in Azure in less than one day, cut the processing time of their inventory control application in half, avoiding excess inventory costs
Euro IT Group Cloud Expertise • Cloud & Virtualized ecosystem configuration & administration
• Amazon EC2 cloud based solution deployments, virtual environments provisioning & administration
• Most important Windows Azure partner in an Eastern European country with more than 5.000 end-users accessing cloud based web and mobile solutions
• Azure Enterprise Agreement (EA) signed with Microsoft in order to offer customers the benefits of cloud outsourced data centers
• Multiple migration o the cloud projects for start-ups, SMEs and large multinational corporations
– The complexity of the migration projects covered a large array of server clusters:
• from several small machines to more than a hundred machines per application
• Migrations covered both open-source and proprietary technologies, single cloud and multi-cloud setups, single-region and multi-region setups
Microsoft Cloud Service Delivery Models
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• SAP, Microsoft, Oracle, other technologies
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Reports, Microsoft BI
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control Toolkit, etc.
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