Hendrik Haandrikman

5 WAYS AI IS CHANGING VIDEO AND TV TODAY

Netflix is using AI to increase encoding efficiency

‘The Dynamic Optimizer’ matches compression level to a scene’s content, with quality assessed by AI

Korea Telecom deployed a STB with AI home assistant

KT Set-Top Boxes now come with an AI-powered personal assistant, combining voice control, content recommendation, IoT control and more.

AI is powering predictive network elasticity in video delivery solutions

OTT Video services use elastic CDN’s to rapidly increase capacity when needed. Predictive AI allows those needs to be met with zero delay.

AI is powering programmatic TV ad buying

Now that more streaming and VOD services allow programmatic placement of ads in TV content, AI will assist in placing highly targeted ads, increasing ROI for advertisers and publishers alike

AI is powering next-gen TV and VOD recommendation engines

AI is allowing next-gen recommendation engines to dramatically increase time spent per user. This leads to a decrease in churn and increase in LTV

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ABOUTHENDRIK HAANDRIKMAN

Growth marketeer,Technology Strategistand Data geek @Divitel rik.haandrikman@divitel.com