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This is the presentation I gave in Brighton, UT on March 10, 2010 on how the social web is changing the world and effecting how people interact with business...and how business can change to meet our changing needs.
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ways the social web is changing
the world....
by:tara ‘missrogue’ hunt
what are people doing on the social
web?
twitter18m + estimated ‘users’
57% women66% under 25 yrs old
stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct09
85% tweet <1x per day1.1% tweet >10x per day
75% all Twitter activity comes from 5% of users94% of Twitter users have <100 followers
0.68% of Twitter users have >1000 followers92% follow <100 others
date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp
facebook>400m + estimated active ‘users’
57% women
5 billion pieces of content shared each weekAverage user has:
130 friends>55 minutes each day on FB
>25 comments on FB each month‘Fans’ 2 pages each month
Member of 12 groups
70% outside of the US
stats from: Brian Solis Oct09, Facebook public Statistics Jan10
>500,000 active applications >1M developers
mobile65M active users accessing FB thru mobile devices
Ppl who use mobile devices are 50% more active on SNs
~20% of tweets come from mobile devices
stats from: Facebook public Statistics Jan10, Sysomos Jun09, Tomi Ahonen Almanac 2009
4B mobile phones worldwide
15% of mobile phones are smartphones
100% SMS, 92% browser, 71% MMS, 63% camera
Mobile content is worth >$71B
4B mobile phones represent 59% of the world’s population
social networks
SN’s more popular than email (67% - 65%)
stats from: Neilsen Mar09,
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Social networks are likely to overtake search soon
Amount of time spent on FB increased 566% in 09
Total
Keep in touch with friends 75%For fun 55%Keep in touch with family 41%Invited by someone they know 30%Keep in touch with classmates 30%Keep in touch with business network 5%Job searching 4%Business development/sales 3%Searching for new hires 1%Other 4%
Why people are on social networks
stats from: eMarketer Jul09
KIDS TODAY...
http://www.youtube.com/watch?v=dGCJ46vyR9o
69%of online 12-24 yr olds own a laptop
stats: srgnet.com November 2009
91% of American teens are online (PEW 2008)69% of American teens have broadband at home (PEW 2008)
12-24 year oldsspend an average of
7.1 hoursper dayon video-basedentertainment...
stats: srgnet.com November 2009
59%have video capable media players
65%have watched a <10 min clip in the past month (23% watched 60min show)
80%watch video on digital media players
52%watch TV with their laptop almost allof the time (70% are IMing, texting to share TV events with friends)
stats: srgnet.com November 200966%watch TV online
59%would rather get rid of cable TV than the internet
stats: srgnet.com November 2009
connected
mobile
now
to friendsto the internet
delivered to menomadic on-the-go
convenientinstant
stats: srgnet.com November 2009
FRIENDS
BRANDSmeh
what does all of this lead?
1.people powered manufacturing
the personalizeables.
the designables.
thesellables.
the manufacturables.
2.community innovation
dell idea storm:
dell went from spiraling numbers, criticism and dellhell to working with their customer community to innovate
products, services and even operations.
multiple simple platforms to employ:
Salesforce Service Cloud, GetSatisfaction,
UserVoice
3.being human(e)
89%of people expect to be able to interact with brands.
stat: WebProNews Oct09
the new Turing test
“any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robot.”
authenticity
people robots♥
butonly when those robots exhibit treasured human emotions: love, compassion, remorse, generosity, etc.
4.culture is everything
http://www.flickr.com/photos/laughingsquid/2476324694/
shareholders/directors
customers
employees
most companies
companies like:zappos, virgin,
southwest, clifbar, etc
what kind of culture are
you creating?
5.mobility, mobility, mobility
DESTINATIONS
stats: srgnet.com November 2009
I am the destination
apiapplication programming interface: is an interface
implemented by a software program to enable interaction with other software
examplewefeelfine.org
twitterest. 90% of twitter’s usage is from their api
http://www.flickr.com/photos/futileboy/3026065024/
6.social objects
http://www.flickr.com/photos/ceonyc/3459287783/
From Chris Garcia’s Snug Life video: http://vimeo.com/groups/690/videos/9668885
memethe cultural ideas that connect us
LOLCATS
rickrolling
pants on the ground
dancing baby(circa. 1996)
#hashtags
7.multi-tasking
forget loyalty programs.
passportshttp://www.flickr.com/photos/hjl/101443399/
http://amaztype.tha.jp/US/Books/Title?q=SHOPPING
1. people powered manufacturing
2. community innovation
3. being human(e)
4. culture is everything
5. mobility, mobility, mobility
6. social objects
7. multi-tasking
bonus.leveling up
#epicfail
#epicwin
http://www.flickr.com/photos/stewtopia/3355277605/
#epicwin
• challenge: too much challenge will cause anxiety; too little challenge will cause boredom
• clear goals and feedback
• sense of control
• concentration on the task at hand
• loss of self-consciousness & time
leveling up
challenge
feedback
needed:more real world epic
wins
thank you
tara ‘missrogue’ [email protected]
514-679-2951twitter: @missrogueskype: sanfranrogue
http://www.horsepigcow.comhttp://www.thewhuffiefactor.com
http://www.slideshare.net/missrogueimages from: http://www.shutterstock.com, http://www.istockphoto.com
(unless marked from Flickr.com)
