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Recording: http://www.vimeo.com/11118656 One of the great things about the online world is the stuff you can get for free! Join us to learn about five different tools you can use that will save your charity money.
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April 21, 2010
5 Free Online ToolsYour Charity Could Use
CanadaHelps.orgWhat is CanadaHelps?
A public charitable foundation that provides accessible and affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
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Today’s Presenter
Zenia WadhwaniDirector, Program Development
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Type questions in the Questions Log
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Webinar recording and slideswill be available on
www.mycharityconnects.org
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FREE STUFF!
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Sites
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#1
Create a website easily and quickly
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… just add content.
Be mindful
• A little tricky if you want to use a custom URL to bring visitors to your Google Site
• Customization outside of the templates provided is limited
• Space is limited to 100 MB
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Analytics#2
What should I be tracking?
• Visitors over time
• Traffic sources
• Keywords
• Top content on your website
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Be mindful
• If you’re not used to HTML coding, you may need some help to integrate
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Web-based email marketing and email list manager.
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#3
Free Features
• Store up to 500 subscribers
• 3000 emails per month
• Use of premium features
• Free resources to get started
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HTML Templates
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• 70+ to choose from
• Different themes for different occasions
• Further customize colors and images
Nonprofit Program
• Debuted in Canada in February 2010
• Benefits– Premium branding
– Be in the same channel as other nonprofits
– No restrictions to your uploadsFor audio, turn on your speakers,
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#4
Examples
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Be mindful
• There are requirements and an application process– Go to http://www.youtube.com/nonprofits?info_lang=ca for more info
• Videos are becoming a necessity
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An incredibly easy way to create a dynamic video.
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#5
Create dynamic 30 second videos
• Use pictures and video clips you already have
• Add text
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Choose from over 500 songs
Great selection of royalty-free music to use for your slideshows.
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Share Your Videos
Share on many social networks, where ever your audience might be.
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Embed to your website
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Upgraded Features
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• Unlimited DVD quality videos
• Link back to your site
• Use of over 500 songs (for commercial use)
Animoto for a Cause
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Examples
• MCC Conference Intro and Wrap-up videos
– http://animoto.com/play/Oh7AMT32NV9w1jO1CWnqNA
– http://mycharityconnects.org/conference
• Canadian Hero Fund
– http://www.youtube.com/watch?v=ad-nsMJbUyU
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An online social media account manager (for Twitter, Facebook, WordPress).
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#6
Hootsuite Dashboard
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Organize Your Lists
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Multiple Users
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Track Your Stats
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Date rangeGraphic representation
See which posts are referred the most and where
QUICK BONUS ROUND: ANOTHER 6
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6 More Free Things
• Vertical Response (Email Program)
• OpenOffice.org (Office suite)
• Gnu Image Manipulation Program (GIMP)
• Scribus (Adobe InDesign alternative)
• Inkscape (Adobe Illustrator alternative)
• Doodle (Online scheduling)
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ABOUT MYCHARITYCONNECTS
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• Free online resources
• Information about technology
• Video demonstrations
• More webinars
• Past webinar recordings
• Learning opportunities
• Events
“Monthly Giving: A Tool for Sustainable Fundraising”
May 5: 2PM – 3PM (Eastern)
www.mycharityconnects.org
“When Communities Come Together to Give: What Haiti
Taught Us About Online Fundraising”
May 19: 2PM – 3PM (Eastern)
Early Bird Ends
April 30th
• Two days packed with great information about all that the online world has to offer charities and non-profits
• Learn all about using the internet to fulfill your mission
• Get familiar with the stuff you don’t know, moving on the stuff you do, and correctly evaluate the stuff you’ve done
• Part of Net Change Week, and in collaboration with SiG@MaRS
MyCharityConnects Conference 2010
JUNE 7 – 8 | MaRS Centre, Toronto
REGISTER TODAY!
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Question and Answer
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Ask questions here
Ask away!
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Thank you for attending!
Webinar slides and recording will be up on:
www.mycharityconnects.org/pastwebinars
Check out www.mycharityconnects.org for more resources!
Questions, feedback, comments?
Email us at: [email protected]