3/23/12 LinkedIn for Business Interactive Training

GRAPEVINE CHAMBER OF COMMERCE

Presents:

LinkedIn for Business


Presents:

Social Media 101

Marti PevehouseMembership Director

[email protected]


Carlos MerlaMicrosoft Corporation

Director Incubation Services

Kate GrigalVireo Marketing

[email protected]


Presents:

Social Media 101

What we will cover and what you will learn

Shared Learning's

LinkedIn Overview

LinkedIn Offerings

Business Pages

Advertising on LinkedIn

Recap and Questions


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Social Media 1011. Make technology a learning Experience

2. Embrace the Constant Change

3. Be Aware of the “Open Kimono Syndrome”

4. Information Transformation


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Social Media 101


Shared Learning's

LinkedIn Overview

LinkedIn Offerings

Business Pages


Recap and Questions


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Social Media 101Carlos Merla

LinkedIn Overview


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Social Media 101Executive Chairman and co-FounderLinkedInPublic Company; 1001-5000 employees; LNKD; Internet industry June 2009– Present (2 years 10 months)

Working on key strategic issues day-to-day at Linkedin. My focus is broad strategy, innovation, and key initiatives. Linkedin connects the worlds professionals for information sharing, productivity, and success. Your professional network is how you stay competitive as a professional: sharing tips on work practices, benchmarks, and key tools. Your professional network is how you stay up to date on your industry: key trends, information, and transformations. Your professional network is how you get the best opportunities: a job, a client, a consulting contract, or other business connections. Linkedin helps you collaborate with your network on productivity, information, and success


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Social Media 101“The question about being competitive is

not just what to be competitive about today, but what to be prepared for

tomorrow”


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Social Media 101“The question is not if you should use

social media for your business, but how you should us it?


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Social Media 101Social Network

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Social Media 101Professional Network

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Social Media 101

Over 100 million professionals are following more than 1.9 million companies on LinkedIn

The Worlds Largest Audience

of Professionals


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Social Media 101Who are these followers?


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Social Media 101Job Seekers

Employees

Potential Customers

Purchasing Managers

Current Clients

The Business World


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Social Media 101• Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise

• Others promote their businesses, conduct market research and--perhaps most important--win new business

Top Executives to Entry Level use LinkedIn


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Social Media 101

They Follow Companies to …..

..Stay in the know…

Compare Products

Compare Services

Track Potential Clients

Keep an eye on Jobs

Search for Candidates


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Social Media 101LinkedIn Overview

QUESTIONS?


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Social Media 101


Shared Learning's

LinkedIn Overview

LinkedIn Offerings

Business Pages


Recap and Questions


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Social Media 101LinkedIn Offerings

For Recruiters For Job Seekers For Sales Professionals

Basic

Premium


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Social Media 101

For Recruiters


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Social Media 101

For Job Seekers


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Social Media 101

For Sales Professionals


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Social Media 101

Premium


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Social Media 101


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Social Media 101


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Social Media 101

Just left the Grapevine Chamber of Commerce event at Cowboys Golf Club. Check it out at WWW. Cowboys …..


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Social Media 101


Presents:

Social Media 101Business Premium Sample of Information


Presents:

Social Media 101Chose which of the primary LinkedIn Offerings

best suites your needs!

For Recruiters For Job Seekers For Sales Professionals

Basic

Premium


Presents:

Social Media 101LinkedIn Offerings

QUESTIONS?


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Social Media 101


Shared Learning's

LinkedIn Overview

LinkedIn Offerings

Your Company Business Pages


Recap and Questions


Presents:

Social Media 101

Kate GrigalDirector of Client Services


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Social Media 101Offerings Part II

Company Pages

LinkedIn Video Part 2


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Social Media 101

Your Company Page


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Social Media 101When members want to know more about your company,

they look to your Company Page

on LinkedIn


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Social Media 101

Your Company…..and the Worlds Largest Audience of Professionals

It’s your company’s profile of record on LinkedIn and a powerful way to reach millions of professionals through word-of-mouth recommendations and trusted

testimonials.

It’s an opportunity to reveal the human side of your company.

Provide a peek at the individuals behind the brand, and highlight how members use your products in their daily lives to solve real problems.

Your Company Page offers tools for you to bring your brand to life.


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Social Media 101

What’s a Company Page? .

It’s the central hub for your brand.

Through your Company Page, you can manage all facets of your brand: your company brand, your employment brand and your product brand.

It’s your engagement tool.Bring your brand to life by showcasing your glowing recommendations, your standout products, your best employees, and by directly messaging your followers.

It’s how you grow your business virally – through word of mouth.Let your employees and customers become brand ambassadors and spread the word about your company through network-aware testimonials and recommendations.

It’s a rich source of analytics.Gain insights into your followers and measure how their recommendations spread virally on LinkedIn.


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Social Media 101

Why Create a Company Page?

Your Company Page is your interface to millions of professionals on LinkedIn.

LinkedIn members want find our more about your company, hear of job

openings, discover what your company culture is like, and get recommendations from their network on products that may

be best suited to their needs


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Social Media 101

What Kind of Content is on Your Company Page?

When you set up your Company Page, you have an active role in deciding what content to highlight, what information to include, and how you speak to specific segments of members visiting your page..

1

.Your Company Page is viewer-aware, which means you can display different productsand jobs to an IT manager in Pharma than you do to a Media sales professional

2

.Your Company Page is also network-aware, which means members can see who in theirnetwork works at your company and who in their network recommends your products.

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Social Media 101



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Social Media 101



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Social Media 101

Your Company PageOverview Tab

Members will be able to:Follow your company to stay in the loop on key developments, including job openings and other updates.

Read through a high-level overview of your company.

See who in their network is employed by your company.

Access the latest news about your company through your blog posts or tweets

Visit the “Employee Statistics” section to get an analytical perspective on your employees.

Get a quick summary of other key \company data that you choose to provide.


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Social Media 101



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Social Media 101


Products & Services TabBuilding your showcase of recommendations

Your Products & Services Tab is the voice of your Product (or Services) Brand.

You can use this tab to showcase yourBest products and servicesto highly targeted audiencesacurate and spotlight productrecommendations and engage withprospective and current customers.

Listing all products and servicesYou can create a directory-style listing that includes allyour product and service offerings. Each product or service can also include: descriptions, features, images, display banners, videos, and special offers.


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Social Media 101



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Social Media 101


Giving voice to your employment brandWith a Premium Careers Page, you can showcase your best talent, promote job opportunities, provide insights into yourcompany culture and hiring practices as well as interact with both active and passive job seekers.

If you have posted any jobs on LinkedIn ,they’ll automatically appear in this section.If you have a Premium Careers Page, yourjobs will be targeted to the individual member viewing the page.

Customizing Content• Describe company culture, mission and values• Outline potential career paths• List awards, statistics or milestones• Provide detailed information on locations• Give details on teams, projects or corporatephilanthropy


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Social Media 101



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Social Media 101


Analytics TabGaining insights about your following

Analytics Tab visible only to administratorsof your Company Page.

You learn who is visiting your company page, which areas of your page interest them, and how this data compares against similar companies.

Easy-to-read graphs dynamically populatewith monthly data about the traffic to yourCompany Page and interactions with itscontent.

You can also learn whichindustries, functions and companies makeup your group of followers.


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Social Media 101

Discovery of your Company Page

Member discovery of your Company Page, Careers Tab and Products & Services Tab

There are plenty of ways for members to organically discover your Company Page, your Careers Tab or your Products & Services Tab while they’re doing researchor searching on LinkedIn.

Organic discovery of your Company PageYour Company Page will always appear when a member types your company’s name into LinkedIn’s search box on their home page or on the Companies home page.

Members may discover your Company Page when:

• View the LinkedIn profile of one of your employees(Hovering your cursor over a company name bringsup a mini-company prole, which links to yourCompany Page).• Receive a notification when your products or servicesare recommended by one of their connections.


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Social Media 101


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Social Media 101


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Social Media 101Your Company Business Pages

QUESTIONS?


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Social Media 101


Shared Learning's

LinkedIn Overview

LinkedIn Offerings



Recap and Questions


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Social Media 101Advertising on LinkedIn


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Social Media 101

Why Advertise on LinkedIn


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Social Media 101

What are LinkedIn Ads?

LinkedIn Ads are a self-service advertising solution that allows you to create and place ads on prominent pages on the LinkedIn.com website.

People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group.

Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive


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Social Media 101

How do you get started?

Create an ad – write your ad in minutes using a LinkedIn account

Select a target audience – determine which LinkedIn members should see your ad

Set your budget and bid – set a maximum amount you want to spend and how much you’re willing to pay for clicks or impressions Your ad will be reviewed by a member of our customer support team, usually within 24 hours.

If your ad meets guidelines and is approved, it will become active on the LinkedIn.com website.


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Social Media 101

How Will Your Ads Look and Appear?

Ads consists of these elements:

1. Headline (up to 25 characters of text) 2. Description (up to 75 characters of text) 3. From: (your name or any company) 4. Image: (50x50 pixel image) 5. URL (website people visit once they click on your ad)

Your ads will be eligible to appear on a variety of prominent pages on the LinkedIn.com website. Profile Page (when users view the profile of other LinkedIn members) Home Page (the page that users see when they log in to LinkedIn) Inbox (the page where users see messages and invitations to connect) Search Results Page (the page that results when you search for a member by name) Groups (on pages in LinkedIn Groups)


Presents:

Social Media 101


Presents:

Social Media 101Shared Learning's

LinkedIn Overview

LinkedIn Offerings



Recap and Questions

Technology

3/23/12 LinkedIn for Business Interactive Training