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Infographic on data privacy perceptions & trends on consumer privacy concerns, consumer trust & its impact on businesses in the US in 2014 from TRUSTe. Visit http://www.truste.com/us-consumer-confidence-index-2014/to download the infographic.
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2014 CONSUMER CONFIDENCE EDITION
TRUSTe PRIVACY INDEX
US: 888 878 7830 www.truste.com | EU: +44 (0) 203 078 6495 www.truste.eu
© TRUSTe, Inc. 2014 All Rights Reserved
LEARN MORESurvey conducted online by Harris Interactive on behalf of TRUSTe, Inc. (December, 2013)
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45
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8
9
100
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45
6
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9
100
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2
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45
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9
10
Strongly Disagree Somewhat Disagree
Somewhat Agree Strongly Agree
BUSINESSIMPACT
BUSINESSIMPACT
CONSUMERTRUST
CONSUMERCONCERN
CONSUMERCONCERN
Consumer ConcernConsumer Concern remains high. 92%
of US internet users worry about their
privacy online compared with 89% in
January 2013 and 90% in January 2012.
Consumer TrustConsumer trust continued to fall last year.
55% of US internet users trust businesses
with their personal information online,
compared with 57% in January 2013 and
59% in January 2012.
Business ImpactBusiness impact remains high. 89% of
US internet users say they avoid
companies that do not protect their
privacy compared with 89% in January
2013 and 88% in January 2012.
“How often do you worryabout your privacy online?”
74% of internet users are more worried about online privacy than one year ago
76% are more likely to check websites and apps for
a privacy certification or seal
“I trust most companies with my personal information online.”
Privacy concerns increased across all online activities
Causes of concern
Strongly Disagree Somewhat Disagree
Somewhat Agree Strongly Agree
“I avoid doing business with companies who I do not believe
protect my privacy online.”
96% of over 65 year olds avoid businesses they do not trust.
Due to privacy concernsconsumers are less likely to:
Never Sometimes
Frequently Always
9.2
Business sharing my personal information with other companies58%
Reports of government surveillancee.g. NSA/ PRISM38%
SHOPPING ONLINE 4%93%
USING SOCIAL NETWORKS90%
BANKING ONLINE90%
USING MOBILE APPS85%
74%
55%AGREE
16%
29%47%
7%
89%AGREE
9%
36%53%
2%
Certified Privacy
Certified Privacy
92%WORRY
8%
45%21%
26%
8.9
5.5
CONSUMERTRUST
4%
3%
8%
click ononline ad
83%
enablelocation tracking
74%
use apps they don’t trust
80%
