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Infographic on data privacy perceptions & trends on consumer privacy concerns, consumer trust & its impact on businesses in the UK in 2014 from TRUSTe. Visit http://www.truste.com/uk-consumer-confidence-index-2014/ to download the infographic.
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2014 CONSUMER CONFIDENCE EDITION
TRUSTe PRIVACY INDEX
US: 888 878 7830 www.truste.com | EU: +44 (0) 203 078 6495 www.truste.eu
© TRUSTe, Inc. 2014 All Rights Reserved
LEARN MORESurvey conducted by Ipsos MORI on behalf of TRUSTe (December, 2013)
0
1
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45
6
7
8
9
100
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2
3
45
6
7
8
9
100
1
2
3
45
6
7
8
9
10
Strongly Disagree Somewhat Disagree
Somewhat Agree Strongly Agree
CONSUMERTRUST
CONSUMERTRUST
CONSUMERCONCERN
CONSUMERCONCERN
Consumer ConcernConsumer Concern remains high. 89% of
British internet users worry about their
privacy online compared with 88% in
January 2013 and 90% in January 2012.
Consumer TrustConsumer Trust continued to fall last
year. 55% of British internet users trust
businesses with their personal
information online, down from 57% in
January 2013 and 63% in January 2012.
Business ImpactBusiness impact remains high. 89% of
British internet users say they avoid
companies that do not protect their
privacy compared with 91% in January
2013 and 88% in January 2012.
“How often do you worry about your privacy online?”
60% of internet users aremore worried about their
online privacy than one year ago
78% are more likely to check websites and apps for a
privacy certification or seal
“I trust most companies withmy personal information online.”
Privacy concerns increasedacross all online activities
Causes of concern
Strongly Disagree Somewhat Disagree
Somewhat Agree Strongly Agree
“I avoid doing business withcompanies who I do not believe
protect my privacy online.”
93% of over 55-75 year oldsavoid businesses they do not trust
Due to privacy concernsconsumers are less likely to:
Never Sometimes
Frequently Always
8.9
Businesses sharing my personal information with other companies60%
Reports of government surveillance e.g. NSA’s PRISM 20%
SHOPPING ONLINE88%
USING SOCIAL NETWORKS86%
BANKING ONLINE86%
USING MOBILE APPS80%
60%
55%AGREE
11%
34%50%
5%
89%AGREE
9%
48%
41%
2%
click ononline ad
91%
enablelocation tracking
64%
use apps they don’t trust
78%
Certified Privacy
Certified Privacy
89%WORRY
11%
55%
18%
16%
8.9
5.5
BUSINESSIMPACT
BUSINESSIMPACT
