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© 2014 IBM Corporation 1 MQA Study Group - New Q4 client value features in 20 minutes or less! Roger Snook, [email protected] , WW Mobile/ADC Community/Enablement Leader Sanji Alwis, Applause, [email protected] Vice President of Business Development November 6, 2014 PRE-REQUISITE: This and Prior Study Group Link

2014 Q4 MQA Study group round 2 session 1 of 3

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IBM Mobile Quality Assurance study group - round 2 - see the links in the presentation for pre-requisities and follow on materials.

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Page 1: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation1

MQA Study Group - New Q4 client value features in 20 minutes or less!

Roger Snook, [email protected], WW Mobile/ADC Community/Enablement Leader

Sanji Alwis, Applause, [email protected] President of Business Development

November 6, 2014

PRE-REQUISITE: This and Prior Study Group Link

Page 2: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation2

Mobile Quality Assurance – Quick Recap

IBM MobileFirst Platform

Quality Assurance

(On-Premise)

IBM Mobile Quality

Assurance service on

www.Bluemix.net

(SaaS)

Mobile

Services

SaaS vs. On-Premise

1. Same features (including

Rational Team Concert or

DevOps Services integration)

2. Different delivery methods and

routes to market (customer

choice!)

3. Different consumption models

and charge metrics

4. Require separate entitlements

1

2Name Change – formerly

Worklight Quality Assurance

Operate Develop/ Test

Deploy

Steer

DevOpsContinuous Feedback

Page 3: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation3

Mobile Quality Assurance – Quick Recap

part of a DevOps practice…..

Continuous Delivery of

Quality Mobile Apps and

Rapid Response to feedbackOperate Develop/ Test

Deploy

Steer

DevOpsContinuous Feedback

Page 4: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation4

Benefits:

•Further differentiate their market leading

position in mobile banking

•Reduce end-to-end development time from 6

to 2 weeks

•Stand up an operational hardware and

software stack in 30 minutes

“IBM Mobile Quality Assurance for Bluemix allows Tangerine to provide a proactive customer experience that is relevant and contextual. A ‘shake to feedback’ feature is embedded in our mobile app, allowing customers to provide direct feedback about our mobile features and giving us insight into their mobile experience. We will continue to leverage IBM Bluemix and Watson to further engage our customers and deliver innovative mobile solutions based on their direct input.”

Charaka Kithulegoda, CIO, Tangerine

Tangerine Bank embraces “MobileFirst in a box” solution featuring

IBM Mobile Quality Assurance for Bluemix (Public Case Study)

Solution components: IBM DevOps for Bluemix (Mobile Quality Assurance)IBM Worklight with IBM API management with DP XG45 (security gateway), IBM Tealeaf, IBM PureApplication System

Key accomplishments:

• Deploy and run mobile applications based on customer insights

• Proactively monitors site and mobile processes to resolve usage issues faster

• Speeds response times to feedback to increase customer satisfaction

Reference link

Page 5: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation5

New feature highlights:• Support sentiment analysis in UK, Canada and Australia

• Compare your competitors’ mobile apps

• Improved “at-a-glance” dashboards

Trends, clusters - Turn reviews into actions with rich contextual analysis

New MQA Features in 2014 Q4

Page 6: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation6

6

IBM Mobile Quality Assurance for Bluemix

IBM MobileFirst Platform Quality Assurance

User Sentiment Analysis –Compare AppsYour homework: compare your (or your clients’)

apps with top competitors.

Page 7: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation7

New feature highlights:Support sentiment analysis in UK, Canada and Australia

Compare your competitors’ mobile apps

Improved “at-a-glance” dashboards

Trends, clusters - Turn reviews into actions with rich contextual analysis

New MQA Features in 2014 Q4

Page 8: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation8

User Sentiment Score (PRIOR Bluemix Version)

8

Page 9: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation9

Enhanced: Get the details behind app sentiment score at a glance

App category, app quality score, # of reviews & daily average, trend

Quality attribute, # of reviews & daily

average, trend, and signals

Page 10: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation10

Attributes, signals, and reviews (Prior Bluemix version)

Page 11: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation11

Enhanced: Quality attribute scorecard

Page 12: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation12

Enhanced: Analyze user sentiment trend with rich contextual

data and turn reviews into actions

Page 13: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation13

Enhanced: Group similar reviews into clusters

Review clusters (based on phrase

commonality, recency and frequency) which

are having a strong recent effect on your app's

ratings.

You can click a cluster to see the

associated reviews and learn which

attributes of your app are being

affected.

Current

Enhanced

Page 14: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation14

New: Discover what’s trending with top review clusters

Page 15: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation15

Q&A and Reference Material for Further StudyVideos:

• IBM Worklight Quality Assurance overview by Rich Ralston

• Getting Started with IBM Mobile Quality Assurance for Bluemix by Colleen Anderson, Gabriel Indik, and

Joel Cayne

• Build Great Mobile Apps with IBM Mobile Quality Assurance by Yan (Tina) Zhuo

• IBM Mobile Quality Assurance Demo by Leigh Williamson

• DevOps for Mobile in Action by Leigh Williamson

Articles:

• Add IBM Mobile Quality Assurance to your mobile quality regimen by Leigh Williamson

• Build mobile apps that work: Five tips from an expert panel by Yan (Tina) Zhuo, Leigh Williamson, and

Dennis Schultz

• Build a mobile app that isn't perfect by Chris Brealey

• DevOps for mobile apps challenges and best practices by Leigh Williamson and Sanjeev Sharma

• The value of over the air app distribution to engage with mobile app testers by Ian He

• Your homework:

• Compare your (or your clients’) apps with top competitors.

• Explore Dashboard tabs

Next Study Group Session: 20 November 2014

Page 16: 2014 Q4 MQA Study group round 2 session 1 of 3

© 2014 IBM Corporation16

Thank You

MerciGrazie

Gracias

Obrigado

Danke

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English

Roger Snook

Mobile, Agile, SOA, Design

[email protected]