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ShopVisible's eCommerce platform powers some of America's largest and most well-known online retailers and manufacturers. During the 2013 holiday season, we presented data from more than 70 eCommerce sites on our dashboard to track shopping trends.
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DashingThru The DataS H O P V I S I B L E P R E S E N T S
T IS THE SEASON TO MEASURE SHOPPING
ShopVisible’s eCommerce platform powers some
of America’s largest and most well-known online
retailers and manufacturers. During the 2013
holiday season, we presented data from more
than 70 eCommerce sites on this dashboard to
track shopping trends.
InfluenceIMPACT
&
TOTAL ORDERVOLUME
200%
1 1 / 1 1 1 / 6 1 1 / 1 1 1 1 / 1 6 1 1 / 2 1 1 1 / 2 6 1 2 / 1 1 2 / 6 1 2 / 1 1 1 0 / 2 7 1 2 / 2 1 1 2 / 2 6 1 2 / 3 1
150%
100%
50%
0%
-50%
-100%
1 0 / 2 7
KEY ON LI N E SHOPPING DATES
Thanksgiving — 11/22 (2012) – 11/28 (2013)
Black Friday — 11/23 (2012) – 11/29 (2013)
Cyber Monday — 11/26 (2012) – 12/2 (2013)
Green Monday — 12/10 (2012) – 12/9 (2013)
184%
152%
-53% -63%
69%
41%13% 7%
Online retail order volume was up 15% vs 2012 during the holiday season. The busiest shopping days of the season were, in order, Cyber Monday (Dec 2), Black Friday (Nov 29), Green Monday (Dec 9), December 3, and December 1.
Order volume over the Thanksgiving weekend increased 26% vs. 2012 as retailers offered more aggressive discounts online and shoppers got into the mindset that they could shop earlier (even though the web is always open). And while average order value has been slightly down overall, there was a 7% increase over the big shopping weekend online.
$116AVERAGEORDER VALUE
THANKSG I VI N G WEEKEND
(BY ORDERS)
© 2014 SHOPVISIBLESHOPVISIBLE .CO M
Order volume was significantly higher vs. 2012,and average order size was relatively flat, comingin just shy of 2012's average at $116.
4.8%Even though tra�c was down vs 2012, shoppers madethe most of the short shopping season. Our retail siteshad a healthy conversion rate of just under 5%, whichwas 12% higher than the previous year.
AVERAGECONVERSION
12%1%
KEY SHOPPING DATES
PAYMENTMETHODS (BY TRAFFIC)
DEVICES
TH ANKS G IVING
BLAC K FRIDAY
C YBE R MONDAY
WE E KE ND TOTAL
ORDERS AOV ITEMS
32%
39%
25%
26 %
14%
3%
9%
7%
37%
44%
37%
33%
Credit cards were still the dominantpay method, but PayPal dominatedthe alternate payment space with15% of orders.
A total of 37% of site tra�c camefrom either a mobile device or tablet,meaning retailers had to ensure thatthe shopping experience on all deviceswas smooth.
MOBILE20%
TABLET17%
DESKTOP63%
OTH ER2%
BILL MELATER
0%
PAYPAL15%
AMAZON7%
CREDITCARD
76%