DashingThru The DataS H O P V I S I B L E P R E S E N T S

T IS THE SEASON TO MEASURE SHOPPING

ShopVisible’s eCommerce platform powers some

of America’s largest and most well-known online

retailers and manufacturers. During the 2013

holiday season, we presented data from more

than 70 eCommerce sites on this dashboard to

track shopping trends.

InfluenceIMPACT

&

TOTAL ORDERVOLUME

200%

1 1 / 1 1 1 / 6 1 1 / 1 1 1 1 / 1 6 1 1 / 2 1 1 1 / 2 6 1 2 / 1 1 2 / 6 1 2 / 1 1 1 0 / 2 7 1 2 / 2 1 1 2 / 2 6 1 2 / 3 1

150%

100%

50%

0%

-50%

-100%

1 0 / 2 7

KEY ON LI N E SHOPPING DATES

Thanksgiving — 11/22 (2012) – 11/28 (2013)

Black Friday — 11/23 (2012) – 11/29 (2013)

Cyber Monday — 11/26 (2012) – 12/2 (2013)

Green Monday — 12/10 (2012) – 12/9 (2013)

184%

152%

-53% -63%

69%

41%13% 7%

Online retail order volume was up 15% vs 2012 during the holiday season. The busiest shopping days of the season were, in order, Cyber Monday (Dec 2), Black Friday (Nov 29), Green Monday (Dec 9), December 3, and December 1.

Order volume over the Thanksgiving weekend increased 26% vs. 2012 as retailers offered more aggressive discounts online and shoppers got into the mindset that they could shop earlier (even though the web is always open). And while average order value has been slightly down overall, there was a 7% increase over the big shopping weekend online.

$116AVERAGEORDER VALUE

THANKSG I VI N G WEEKEND

(BY ORDERS)

© 2014 SHOPVISIBLESHOPVISIBLE .CO M

Order volume was significantly higher vs. 2012,and average order size was relatively flat, comingin just shy of 2012's average at $116.

4.8%Even though tra�c was down vs 2012, shoppers madethe most of the short shopping season. Our retail siteshad a healthy conversion rate of just under 5%, whichwas 12% higher than the previous year.

AVERAGECONVERSION

12%1%

KEY SHOPPING DATES

PAYMENTMETHODS (BY TRAFFIC)

DEVICES

TH ANKS G IVING

BLAC K FRIDAY

C YBE R MONDAY

WE E KE ND TOTAL

ORDERS AOV ITEMS

32%

39%

25%

26 %

14%

3%

9%

7%

37%

44%

37%

33%

Credit cards were still the dominantpay method, but PayPal dominatedthe alternate payment space with15% of orders.

A total of 37% of site tra�c camefrom either a mobile device or tablet,meaning retailers had to ensure thatthe shopping experience on all deviceswas smooth.

MOBILE20%

TABLET17%

DESKTOP63%

OTH ER2%

BILL MELATER

0%

PAYPAL15%

AMAZON7%

CREDITCARD

76%