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This is my Quantified Self 2011 presentation titled "Can a Tweet make you Fit"?
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Can
make
you fit? Ted Vickey
My PhD is researching exercise and
technology, because I want to find out if the
use of online social networking increases
exercise adherence and motivation so that
developers can create more persuasive
applications that allows a person to
become healthier and decrease healthcare
costs.
WHO
WHAT
WHY
HOW
WHO
I am by EDUCATION an Exercise Scientist,
I am by EXPERIENCE an Entrepreneur,
I am by PASSION a Connector.
Connected Health
Health
Obesity Physical Activity
Technology
Mobile Social
Networks
Mobile + Social Network + Physical Activity
Research
Physical Activity
Obesity
Social Networking
Technology
• Why important? • Epidemiology • Public Policy
• What is it? • Global crisis • Economic impact
• Twitter • Social Network Analysis • eHealth
• Fogg Behavior Model • Persuasive Technologies • Challenges
WHAT
1. Turn on mobile fitness app
Workout
Time!
2. Complete physical activity
Walking
Running
Biking
Hiking
Swimming
Lifting
Sleeping
3. Save workout
WHY
Chronic
Disease
•Heart Disease
•Diabetes
•Stroke
•Lung Cancer
•Respiratory Disease
PREVENTABLE !
70% 63% 90%
Market Drivers for eHealth
HOW
#dai
lym
ile
#nik
e+
#en
do
mo
nd
o
#ru
nke
ep
er
#myf
itn
essp
al
178,988
136,299
74,037
61,538
49,664
As of May 5, 2011
Additional Twitter information
Random sample of 2000 English speaking, mobile fitness app users
English only workout tweets (5 hashtags), 36 days
Tweets = 234,772
Unique Users = 57,018
Tweets per day per #hashtag
Next Steps
• 7th Annual International Conference on Kinesiology and Exercise Sciences (27-30 June) in Athens;
• Submit paper to Athens conference (27 May);
• NUIG Health Promotion poster (1 June);
• Finish Lit Review and submit to journals.
Ted Vickey National University of Ireland - Galway
@tedvickey
www.linkedin.com/in/tedvickey
www.socialfitphd.com
Dr. Kathleen Martin-Ginis
Industry Advisor McMaster University
Tweet Classifications
Naaman et al 2010
Pear Analytics 2009
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