QS STARS Business Schools - QS Intelligence QS Stars Business Schools - Introduction About QS Intelligence

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    QS STARS Business Schools

    Shining a Light on Excellence Recognizing Diversity in Business Education


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    QS has invited leading faculty and industry experts to help create a framework for our research exercises. This advisory board is currently made up of people who share our passion and vision for the management education sector. They include:

    Dr Jerry Wind Professor of marketing at Wharton Business School

    Dr Alan Kantrow Professor at Skolkovo Moscow School of Management and former editor of McKinsey Quarterly

    and Harvard Business Review

    Dr Santiago Iniguez Dean of IE Business School

    Dr Bhaskar Das Executive president, Times of India

    Dr Emma Rasiel Head of economics, Duke University

    Paul Thurman Clinical professor in statistics & healthcare management, Columbia Business School

    John O’Leary Editor of UK Good University Guide and QS Top Universities Guide

    “QS rankings and ratings are indispensable when HR explores new niches, such as graduates from a new region or specialization. How a university is rated definitely helps reduce uncertainty.” Olga Molina, HR manager at Ernst & Young

    “Analogous to hotel star ratings, QS Stars Business Schools will help people understand the key customer-facing attributes of MBA programs.” Professor Paul Thurman, Columbia Business School & QS Academic Advisory Board

    QS Academic Advisory Board

    QS Stars - Feedback

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    QS Stars Business Schools - Introduction

    About QS Intelligence Unit

    An alternative to rankings, QS Stars is a rating system, designed to shine a light on business schools for their diverse and specialist strengths. Participating business schools are awarded with a star rating based on their performance in an audit.

    QS Stars also offers an international standard for comparison for any participating institution. This is particularly useful for business schools focused on boosting their international marketing efforts. The award is licensed to an institution to highlight its star rating in all visual communications.

    The QS Intelligence Unit (QSIU) strives to be the most trusted independent source of intelligence in the global higher education sector.

    Since 1990, QS has conducted research in a range of education and employment areas, beginning with a global survey of MBA employers.

    QS has been producing the World University Rankings annually since 2004, achieving 20,000,000 web visits and international recognition.

    With operations in London and Singapore, QSIU delivers detailed analysis and is committed to the key values of rigorous integrity, independence and authority.

    Increasing public interest in comparative data on universities and organizations, combined with growing demand from institutions to develop deeper insight into their competitive environment, has led QSIU to develop QS Stars, adding to its portfolio of distinct services.

    Trusted. Independent. Global.

    SA M

    PL E









    QS Stars™ – © 2011 QS Intelligence Unit (a division of QS Quacquarelli Symonds Ltd)

    The QS Intelligence Unit has, through rigorous and independent data collection and analysis of performance metrics as set out in the QS Stars™ methodology, rated xxx as a five star institution.

    The QS Stars™ rating system is operated by the QS Intelligence Unit, the independent compiler of the QS World University Rankings® since 2004. The system

    evaluates universities across a wide range of important performance indicators as set against pre-established international standards. By covering a broader

    range of criteria than any world ranking exercise, QS Stars™ shines a light on both the excellence and the diversity of the rated institution.

    Name of Business School

    Ben Sowter - Head of QS Intelligence Unit


    or e than


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    The Benefits

    QS Stars allows your business school to gain recognition, without the year-on-year uncertainty caused by fluctuating rankings, but

    with greater granularity than traditional accreditation.

    QS Stars: • Allows institutions to shine where rankings may not • Reflects core missions such as: employability, teaching and student quality, research quality, infrastructure • Includes unique criteria, such as innovation and entrepreneurship • Highlights specialized areas of excellence at your school e.g. international management Opportunity to gain international recognition: • QS Stars is an award which is licensed to be reprinted in a school’s own domestic and international marketing • QS will profile results on our website, TopMBA.com, with special country and regional features Development Road Map report will guide schools on how to improve their star rating in the future: • Identifying quick, manageable steps to improve your institution’s rating

    Prof Bertil Ander sson, president o

    f Nanyang Techn ological

    University (NTU), celebrates NTU’s

    QS Stars award

    Brett Blacker, in ternational direct

    or at the Unive rsity of

    Newcastle, Austra lia, recieves the 20

    11 QS Stars awar d

    Professor Frederick G Hilmer, president and vice-chancellor at UNSW, receives the 2011 QS Stars award

    Louise Tobin, director of international student recruitment, University College Cork, receives the 2011 QS Stars award

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    The Benefits

    Great international visibility

    Events • QS Stars Business Schools will be seen by the 250,000 people who register for one of the 215 QS events per year, representing over 5% of the global international HE student population • School signs (optional), dedicated pull-up banners Online and print • Extensive visibility on TopMBA.com, with over 1.5 million visitors in 2011 • QS Stars rating on your business school profile page • Appear in country and regional features • Appear alongside Global 200 Business Schools page • QS Stars will be available as a search criterion in the online search tool for MBA candidates, QS TopMBA Scorecard • Media advertising campaign in our partner publications e.g. The Times, Times of India, Handelsblatt etc. Reinforce your own marketing efforts: • QS Stars takes the form of an award which is licensed to business schools for reprinting. The award badge takes two forms: - Standalone badge - to highlight overall excellence - Detailed badge - to highlight strengths in respect to key missions of your business school


    *NB: Images are for illustrative purposes only.

    QS Stars will be given great visibility to MBA candidates around the world.

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    One star – A typical one-star business school may be recently established, yet has in place all the key components required to provide a good standard of education to its students.

    Two stars – A typical two-star business school is well established within its local context. It has a growing reputation with employers and provides an engaging experience to its students.

    Three stars – A typical three-star business school enjoys a strong reputation with local employers and provides a rich and well-equipped environment for students and faculty. The standard of teaching is high and less than two years’ work experience will generally be a barrier to admission. Four stars – A typical four-star business school is highly international, demonstrating excellence in both teaching and employability. The school generally attracts international applications from high-quality, experienced candidates to its full-time program and as a result can be highly selective. Graduates can expect the brand name of the institution to engender recognition and respect domestically, and to a lesser extent internationally.

    Five stars – A typical five-star business school is generally world-class in a broad range of areas, including research, and/or has one or more accreditations. The student body is globally representative, enjoys an excellent international employer reputation, and has strong connections to its influential alumni network. Upon graduation, students automatically become members of a highly exclusive global community and as a result are typically able to command a significant uplift in earning potential.

    QS Stars Defined

    Distribution of Points

    Note: Methodology may be subject to amendments.

    Output Criteria 450

    Specialist Criteria 250

    Facilities 100

    Internationalization & Diversity 100

    Teaching & Student Quality 100

    QS B-SChOOL raTIng 1000

    Employability 200

    research 150

    Innovation & Entrepreneurship 100

    Or Engagement 100 (Optional alternative category or any of the above)

    rankings & Public Evaluations 250

    Or Program Strength 250

    School Criteria 300

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    Thresholds Thresholds Please see below the scoring thresholds for the QS Stars Business School evaluation:

    Star Rating School Criteria

    Output Criteria Specialist Criteria Overall Employability Research Inn