BY GEORGE GIBBARD

Target Audience

Mass or Niche

I think that my product is aimed at a niche market as its aimed at sports fans in the south of London. Although sports in the south of London is quite large its not targeting a mass audience across the country. By targeting a niche audience it means I am able to make my work specific to a certain audience which is sports fans in the south of London. Teams such as Millwall, Charlton and others play in the south of London which is a market in which I want to target my work at as currently I think that there is not a magazine who is currently doing that.

Age

I’m targeting the age range of 20-44 as that is the age range in which most regional magazines are read. By doing this it means I should be using a text and image which is able to attract there interests. Also this would mean putting more fact based articles in my work as they are not going to want to know the gossip on what is happening and also there must be specific and relevant information to what they want to read about which is the teams which they support.

Gender

I’m mainly targeting a male audience because sports are predominantly watched by men. The magazine has to be able to follow the stereotypes that males usually follow and would mean that they are going to be more likely to read this magazine. This would mean using bold strong text and images which are likely to make the male audience to be interested in the magazine.But by this being mainly aimed at men it doesn't mean that women are going to be unable to read the magazine.

Ethnicity

For ethnicity I would say that this magazine is targeted at people of British origin as it seems as if they are more commonly seen at football games in the south of London. This means that my wording should be based around the language that they would use and also they should have images in which it attracts there attention.

Social Class

The social class which I am targeting is the working class this is due to the clubs which I have decided to put into my magazine being mostly clubs supported by the working class. Teams such as Charlton and Millwall are famous for there cheap ticket prices meaning that the working class are able to go to there games. This means that I have had to use terminology used by the working class daily so that they are able to understand the point which I am trying to make to the readers of the magazine.