Sports Interactive Europe 2016 - Best-in class case studies of real-time fan engagement, live match day experience and UGC - ScribbleLive

Initial Customer Presentation May 11, 2016

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Curate, Interact, Distribute

Why ScribbleLive Engage?

Keep your audience on your site longer and drive new business opportunities.

Execute efficiently

Deliver innovative storytelling

Find new revenue streams in your

content

Deliver innovative storytelling

▪  Create dynamic visualizations

▪  Customize the look and feel

▪  Find the right mix of UGC, social and original content

Execute efficiently

▪  Expand your coverage

▪  Save time publishing

▪  Streamline your editorial process

Find new revenue streams in your content

▪  Repackage your content for sponsorship

▪  In-line advertising

▪  Content syndication

ScribbleLive Market

▪  Extend your coverage efficiently

▪  Find new audiences for your content

Curate and syndicate amazing content

How Red Bull took fan engagement to new heights

Challenge Red Bull needed a way to connect and engage fans across multiple channels before, during and after the event

The live blog has taken on a life of its own, extending the brand and helping fans to not only better understand the events, but become part of the experience themselves. The stream had 675,000 unique page views with an average of 21 minutes on the page.

Results

Red Bull used Engage to implement a stream on their website, using it as a live blog and interaction portal. They were instantly able to produce constant, real-time commentary while injecting UGC from their social channels

Solution

“We have our regulars – we call them av-geeks – who are with us for the whole weekend and they’re actually talking to each other and answering each other’s questions. So we feel like that’s the Holy Grail”

– Kirsten Corrigan, Digital Strategy, Red Bull

How Chalk Social monetised their content experiences



How Tottenham Hotspur F.C. created a more engaging and interactive fan experience



Juventus: Fan Involvement

English Football League

EFL Digital manages and develops the internet and mobile rights of the EFL plus 89 participating clubs -

including nine from the Premier League, 71 from the EFL and nine non-league clubs

Historic challenges in monetizing lower league clubs




Thank You

Any Questions?