Tracking the Social Winter Olympics 2014

Day 1 - Thursday, February 6, 2014

Total Number of Olympic Mentions

on 2/6/2014:

854,226

Data gathered on 2/6/2014 using Radian6 social listening

That’s 593 mentions a minute!

Data gathered on 2/6/2014 using Radian6 social listening

Total Number of Olympic

Mentions :

1,986,195

Data gathered over the past 30 days

Day 1 Timeline (Turns in Conversation)

12 AM

1 AM 2 AM 3 AM 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM

11 AM

12 PM

1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM

11 PM

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

The peak of sharing occurred at 9PM with 118,911 posts. Google and The Canadian Institute of Diversity and Inclusion’s response to anti-gay laws created significant buzz.

#lgbt

#figureskating

#winterolympics

#usa

#teamcanada

#teamusa

#sochiproblems

#sochi

#olympics

#olympics2014

#sochi2014

0 50,000 100,000 150,000 200,000 250,000

5,099

5,886

7,027

7,374

18,897

19,522

35,289

48,795

49,823

50,916

218,002

Top & Trending Hashtags

• #Sochi2014 was by far the most used hashtag with 218,002 mentions. Similar hashtags such as #Olympics, #Olympics2014, #WinterOlympics, and #Sochi also ranked within the top 10.

• #SochiProblems continued to trend, as arriving journalists and athletes shared images of hotel rooms not being ready, venues still under construction, and odd occurrences in general.

• National pride is expected to be on full display throughout the games as #TeamUSA, #USA, and #TeamCanada cracked the top 10 hashtags used.

Top 5 Most Mentioned Athletes

Shaun White@shaun_white

15,252 Mentions

Mark McMorris@markmcmorris6,757 Mentions

Bode Miller@millerbode

3,904 Mentions

Patrick Chan@pchiddy

3,612 Mentions

Jamie Anderson@jme_anderson3,204 Mentions

Figure Skating Slopestyle Curling Snowboarding Bobseld0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

60,080

20,45116,465

11,906

6,494

Most Popular Sports & Events

Add Art• It comes as no surprise that figure skating and slopestyle

were the top sports as they were two of the first events to be held. Medal favorite Patrick Chan struggled through his figure skating routine, while slopestyle experienced increased chatter as it began its first year as an official Olympic sport.

• Bobsled garnered 6,494 posts as news regarding the Jamaican bobsled team and its efforts to raise money for new equipment created excitement and feelings of nostalgia for the team.

Most Popular Countries

• The United States ranked as both the top country talking about the Olympics and the most talked-about national team, in regards to social chatter

• Canada was a close second in terms of team chatter, but lagged further behind when it came to the amount of Canadians posting about the games.

• Be sure to keep an eye on these rankings as they are certain to fluctuate as the Olympics go on.

#teamrussia

#teamjapan

#teamgb

#teamcanada

#teamusa

0 5,000 10,000 15,000 20,000 25,000

346

368

894

18,898

19,520

Top 5 Team Hashtags

Australia

Japan

United Kingdom

Canada

United States

0 100,000 200,000 300,000 400,000 500,000 600,000

5,163

7,941

9,291

50,322

478,355

Top 5 Countries Talking

Top 5 Most Mentioned Users

@SochiProblems18,818 Mentions

@Sochi201416,537 Mentions

@NBCOlympics8,503 Mentions

@Olympics7,282 Mentions

@USOlympic5,844 Mentions

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