Tracking the Social Winter Olympics 2014

Days 2-4 February 7 – 9, 2014

Total Number of Olympic Mentions:

3,424,738

Data gathered on 2/10/2014 using Radian6 social listening

That’s 1,141,579 mentions per day!OR

792 mentions per minute!

Data gathered on 2/10/2014 using Radian6 social listening

Feb 7 Feb 8 Feb 90

50,000

100,000

150,000

200,000

250,000

Day 2 - 4 Timeline (Turns in Conversation)

Feb 7 – Following the opening ceremonies, athletes, celebrities, and news organizations commented on everything from team outfits to mishaps to national pride.

Feb 8 – The first ever Olympic slopestyle event takes place, with Sage Kotsenburg (USA) and Jamie Anderson (USA) taking home the gold.

Feb 7 – Opening Ceremonies begin.

#goteamusa

#teamcanada

#wearewinter

#sochiproblems

#openingceremony

#teamusa

#sochi

#olympics

#olympics2014

#sochi2014

0 200,000 400,000 600,000 800,000 1,000,000

29,876

34,891

40,977

64,422

102,278

114,183

144,963

156,393

256,608

988,748

Top & Trending Hashtags

• #Sochi2014 continued to top the list of most used hashtags throughout the first Olympic weekend, along with #Olympics2014, #Olympics, and #Sochi.

• #OpeningCeremony surged to become the sixth most used hashtag as it was used in 102,278 tweets. #SochiProblems was also present throughout the ceremony following issues with the Olympic Rings.

• National pride was again prevalent as #TeamUSA, #GoTeamUSA, and #TeamCanada all remained within the top 10. Canada’s film series/motto for the games, #WeAreWinter, also made an appearance.

Top 5 Most Mentioned Athletes

Mark McMorrisCanada

@markmcmorris102,740 Mentions

Jamie AndersonUSA

@jme_anderson48,777 Mentions

Shaun WhiteUSA

@shaun_white48,465 Mentions

Ashley WagnerUSA

@ashwagner201034,053 Mentions

Sage KotsenburgUSA

@sagekotsenburg26,317 Mentions

Skiing Bobsled Hockey SlopeStyle Figure Skating0

50,000

100,000

150,000

200,000

250,000

50,263 53,11466,529

109,928

208,986

Most Popular Sports & Events

Add Art

• The weekend will be remembered as one of many firsts as Russia won its first gold medal of the games in the first ever team figure skating event. As well, the first ever slopestyle Olympic event took place in which USA took home the gold.

• Ice hockey ranked third as the women’s tournament got underway, while NHL players began arriving in Sochi following the start of the NHL season’s 3-week hiatus.

• Despite not starting until Feb 16, bobsled continued to crack the top 5 most discussed sports. What were people talking about? The Jamaican team’s difficulties in reaching Sochi and USA participant Johnny Quinn getting trapped in a bathroom, breaking through the door, and then tweeting a picture of the damage.

Japan

Netherlands

United Kingdom

Canada

United States

0 500,000 1,000,000 1,500,000 2,000,000 2,500,000

59,184

79,451

99,415

280,453

2,479,759

Top 5 Countries Talking

#teamjapan

#teamrussia

#teamgb

#teamcanada

#teamusa

0 20,000 40,000 60,000 80,000 100,000 120,000

654

1,809

9,604

34,891

114,184

Top 5 Team Hashtags

Most Popular Countries

• The USA remained the top country talking about the Olympics, as well as the top team being talked about. #TeamUSA pulled away from #TeamCanada in terms of social chatter by almost 80,000 mentions.

• The Netherlands cracked the top 5 following a four-medal weekend. Traditionally known for speed skating, it will be interesting to see if the Netherlands can remain in the top 5 as other events get under way.

• Again, be sure to keep an eye on these rankings as they are certain to fluctuate throughout the games.

Top 5 Most Mentioned Users(excluding athletes)

@Sochi201419,587 Mentions

@CDNOlympicTeam19,260 Mentions

@CBCOlympics16,894 Mentions

@NBCOlympics16,882 Mentions

@USOlympic14,914 Mentions

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