PROPOSAL PAPERBringing SRU into the DIGITAL AGE

SELANGOR RUGBY UNION

Problems Identified

• No View of the true number active players / referees / coaches in league

• Lack of Statistics and Accurate Data Base of Players

• No formal line of communications to Players / Teams / Affiliates Codes such as touch and women’s rugby

• Coaches are not pro-active / cooperative in the initiative to make the league more structured

What Needs to be Done

1. A space where players can officially register with a club and collect statistics of their playing times and scoring.

2. Identify where the majority of players are located versus where clubs and fields are located.

3. Better coordination and decision making

4. An avenue to cross market other codes of the game in Selangor (7s, Women’s Rugby, Touch Rugby, Children’s Rugby)

5. A space where the public can see what is being done for the sport of rugby

The SRU Official Website

• Functions:

1. Record Keeping

1. Current Players + Past Players + Malaysian Representatives

2. Player Statistics

2. Match Schedules

3. Contact Point for Administration1. Current Staff contact details: Email address

4. Rugby: Laws of the Game in English and Bahasa Malaysia

5. Promotion of Elite Referee’s Profiles

First Steps

• Use a medium called Sporting Pulse to register players. This utilizes Facebook to pull a persons profile. Which is sufficient to build the initial base.

• Obtain all historical data available and process them into1. The Teams

2. The Players

3. The Coaches

4. The Playing Locations

5. The Past Match Results

6. The Future Competitions in 2013

Location Based Services

• With the information collected and categorized, we will be able to determine:

1. Where most players live.

2. Where clubs are based relative to where players live

3. Where matches are played where clubs are based

4. Are these locations easily accessible or too remote.

5. Is there a need to make changes to the logistics of the competitions

6. Most IMPORTANTLY, new players will know who is closest to them. Selangor State

Maintenance

• Each Month, the Top 1000 searches on Google of Selangor Rugby will be advertised on the SRU website

• These Could include News on tournaments, new teams, developments

• Data will be archives and shared with MRU for safe keeping

This is not the end

• Cross Marketing of other codes• Touch Rugby• Womens Rugby• Kids Rugby• University Rugby• 7s Rugby (Now an Olympic Sport)

• Going Mobile with this website – Creating an SRU App for Android and iOS

• Potential for Sponsorship• Telecommunications• Banking (HSBC, RBS)

• Marketing Potential – How to advertise the website• TV – Astro Arena• Radio – BFM, Astro Radio Stations

Blue Print: MRU Website

This represents a scaled version of the future MRU website. These updates will be crucial for the future communications of the MRU website.

Key Observations from SEA Rugby Union Websites: 1. Up to Date Content2. Enhanced use of Media to create

fan fare.3. Organized and easy to access

information about the Union

Cost Estimate

Item Timeline Cost (RM)

Design 6 months 20,000

Record Keeping Full Length of Contract 5,000

News searches + Blog Full Length of Contract 5,000

Google API’s 6 months 3,000

Mobile Application 2 years 100,000

Additional Content Full Length of Contract 50,000

Total Estimate Approx 200,000

Return on Investment

Item Measurements

Player Registration Registration of new players

Team Registration

Tournament Registration

Sponsorship

Grants

Merchandizing

New Player Registration

Cross Marketing

Content Development

Estimated Return on Investment: 2 years

References: SARU

Target: 5 years

Singapore Rugby Union

Target: 6 months

Philippines Rugby Union

Target: 6 – 12 months

Indonesia Rugby Union

Target: 1 – 2 years

Thank youPrepared by: Lee Kim Kong (Marcus)leekimkong@gmail.com012-2000217