Swedish Rugby Union (SRF) Get Into Rugby

Proposed Project Outline

Contents

• Context• SRF LTPD• Alignment• Delivery• Implementation• Monitoring & Measuring• Nordic Partnership• Contacts

Context

• Game Development Conference November 2011 identifies recruitment as the key focus for SRF

• Board approves and strategic decision taken 2012 to focus on implementation of LTPD

• Long Term Player Development model for Swedish Rugby – framework to be published November 2012

• Implementation focus on ”Physical Literacy” & ”Learn to Train” phase – 6 to 12 year olds

• Recruitment model needed to ’kick start’ journey

Support for SRF LTPD and pathway structure

• Gary Townsend (RFU) through TES – outcome: modified game for U8, U10, U12, U14 – develomentally appropriate competition structures

• Ultan O’ Callaghan (IRFU-Munster) – facilitation of SRF conference and sharing of experience – outcome: consensus to adopt LTPD within SRF

• Istvan Balyi (Sport Canada)– consultant to SRF in development (2012) and implementation of LTPD 2013 onwards (to include women’s specific and 7’s specific strands)

Ultan O’ Callaghan Nov ’11

Lära sig att träna9 - 12

Träna för att träna13 - 16

Träna för att tävla 16 - 19

Träna för att vinna

19+

SRF LTPD Framework

FUNdamentals & Physical Literacy

6 - 9

INVESTERING

BEHÅLLA

ALIGNMENT

From GIR to SRF

• Natural progression and alignment of rules & format from ”Stay” stage to ”rugbysamlingar” (stage 1, SRF player pathway)

• Easy progression for coaches and referees – similar game format

• Natural timing – school sports/project implementation in spring – SRF mini rugby summer season

SRF Player Pathway

• First stage of SRF player pathway – regional rugbysamlingar (”rugby gatherings”) U8 – U14 non-competitive – May to September with modified rules

• TAG/Non-contact U8, U10 • Modified, incremental introduction of contact U12,14• Smaller pitches, fewer players, player centred = more

time on ball, more involvement for each player, more FUN!

• First stage of coach and referee pathway – specific coaching modules – alignment with sports council

Tekn

isk

konti

nuite

t

Sverige XV

Sverige U20

Sverige 7’s

Nationell Akademi

Sverige U18

Regionala Utvecklings

Program”Learn to

Train”

SeniorRugbyU20 +

MinirugbySamlingarU6 – U12

IRB - GET INTO RUGBY

Klubb Rugby

UngdomsRugby

U14 – U18

Akademi program

SRF National Player Pathway

Regional mini-rugby festivals

POPULATION

Coach and Refereeing pathway

• Identify coaches through ”Stay” stage for IRB coaching pathway to take IRB L1 in 2014

• Potential IRB S & C L1 and Rugby L1 delivery into schools in 2014

• Progression to referee pathway through ”Game Manager” role in mini rugby festivals in SRF pathway

DELIVERY

Overview

• A minimum of 5 possible delivery models based on existing sports structures

• Potential central funding available up to 200,000SEK in grant format through sports council directly to clubs/regions in projects approved by SRF

• Regional basis – initally 5 target locations

Targeted Areas

Stockholm/Mälardalen area

Småland/Blekinge

Skåne Region

West Region

Skellefteå/Norrland

West, Skåne andStockholm delivered Mini-Rugby festivals in 2012

Possible Delivery Models

• Model #1 – Idrottsskola• Model #2 – Skolidrottsföreningar (SIF)• Model #3 – Direct Contact/Existing network• Model #4 – Internationella Engelska Skolan

(IES)• Model #5 – Idrott utan gränser (IUG)

Model #1 - Idrottsskola

• Idrottsskola projekt (“Sports School”)• One sport gets access to several schools over an 8

week period facilitated by local council • Currently; local rugby club delivers content • Issues – consistency; quality control; safety;

material/equipment • Solely dependent on competency of club volunteers• Improved through: involvement of teachers, delivery

of education, availability of ‘standard’ material and equipment

Pilot results – Idrottsskolan project 2011

Key outcomes

• 8 week project in 4 schools in Karlstad• 350 students between age 10 and 12 played rugby• Club had an ’open day’ and invited parents along• 42 players registered over first 2 weeks• 16 months later......Karlstad Rugby Club U12 team

took part in 4 mini rugby festivals in western region – no pre-existing youth structure

Model #2 – Skolidrottsföreningar (SIF)

• School sports union• Union of representatives of PE departments in schools

within a county • Meet to plan county-wide events and share

ideas/professional development• SRF have dates booked with Värmland county SIF – 29

schools from around the county• Strengths

– union is teacher driven and actively seek new activities and professional dev opportunities

– Possible funding available for materials purchase

Model #3 – Direct Contact/Existing network

• Club has a network of ’feeder’ schools in the local community

• Strengths– relatively open access– Existing relationships to build on

Model #4 – Internationella Engelska Skolan (IES)

• Network of 18 free schools spread througout Sweden

• Agreement in place to pilot rugby in 4 schools during 2012/2013 academic year as part of PR curriculum

• Strengths:– School curriculum taught in English– Rapidly expanding company (avg. 1 new school/yr)

Model #5 – Idrott utan gränser (IUG)

• IUG non-profit community group working in 2 cities – Norrköping and Södertalje (Greater Stockholm area)

• IUG uses sport as a tool to encourage active lifestyles and integration in areas with large immigrant populations

• SRF and IUG discussions ongoing to add rugby as a ’core’ sport

IMPLEMENTATION

Timeline

• IRB RDM – TD dialogue sept/oct 2012• Club engagement tour 29th sept. to 5th october • Invite applications to implement GIR• Development conference 10th/11th November –

selection of locations/partners • Education delivery Q1 2013• Project delivery Q2 2013 • Mini Rugby season Q2/3 2013• Review – planning Q4 2013

Project plan outline

Proposed Structure

SRF

CLUB

SCHOOL/ORG.

COUNCIL/BODY

RDM

TD

TEACHERCLUB REP

COURSE

FESTIVAL DAY

CLUB OPEN DAY

CLUBTRAINING

IRB

EDUCATORCLUB REP TEACHER

PROJECT LEADER

PROJECT LEADER

CLUB REP

Targets

• Year 1 – Sweden • 5,000 children participating in project

• 10% increase in playing numbers

MONITORING AND MEASURING

Research Partnership Opportunity

• Possible partnership with Karlstad University Sports Science department

• Previous work:• Carlman, Peter (Karlstad University, Faculty of

Social and Life Sciences, Department of Health and Environmental Sciences)Dropout from Organized Children’s and Youth’s Sports in Sweden. International Journal of Sport Psychology . (2012)

Proposed partnership

• After initial discussions, Peter is keen to take on a project to look at factors affecting recruitment and retention rates through the TRY, PLAY and STAY stages of Get Into Rugby

• Note: Study would be on a 50% basis and additional funding from IRB/other bodies would be required – not budgeted for in SRF 2013 budget. Wider geographical scope posssible

NORDIC PERSPECTIVE

Co-Operation

• Proposal is to initially combine Sweden, Norway and Denmark to share resources and align player pathways

• Addition of Finland in phase 3 • Addition of Iceland at a later date • Combined Nordic population of 25m

Benefits and opportunities

• Further alignment of player pathways – FIRA U17 cross border and Viking Tri Nations already in place

• www.norden.org Nordic Council provides support to cross border initiatives

• Pooling of educators – sharing resources• Appeal to pan-nordic commercial partners • Strengthens potential viewership for Nordic rugby TV

market• Need to create aligned, periodised Nordic Rugby

season to facilitate long term growth

SRF Contacts

• Robert Persson – General Secretary– robert.persson@rugby.se

• Stina Leijonhufvud – President– stina@certosoft.se

• David Hanley – Technical Director– david.hanley@rugby.se

• Cissi Lundin – Treasurer – treasurer@rugby.se