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Find out how sports and social media go hand in hand with my presentation to Roosevelt University's Sports Marketing Master's class.
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SPORTS AND SOCIAL MEDIA
By Elly Deutch
November 11, 2012
My Background
Today’s Agenda
l Defining social media
l IdenCfying “Inline” media opportuniCes
l How social connects to sports
l Professional sports league policies
l What athletes and teams are doing social right
l Next trends for sports
l How to make your brand social
What is social media? Group of Internet-‐based applicaCons that build on the ideological and technological foundaCons of Web 2.0, and that allow the creaCon and exchange of user-‐generated content
Web 2.0 and Social Media Overview
Streamlining the conversaCon
OLD WAY OF COMMUNICATION MONOLOGUE NEW WAY
DIALOGUE
Traditional Media
Social and Online Media
INLINE MEDIA
Good Stories Can Generate “Inline” AXenCon
8
Tradi5onal Media
Social And Online Media
World perspecCve of social media
1.15 billion monthly acCve users (874 million via mobile)
100 hours of video uploaded to YouTube every minute
500 million tweets delivered daily
How Social Connects to Sports
Creates transparency
Builds community
Generates fan apprecia5on and revenue
Pro League Policies
Who’s doing it right
CreaCng a brand online
If you Google yourself, are you happy with the results?
Fans are what makes your company 5ck, so it’s impera5ve to listen and learn from their feedback. -‐ Look for what people are currently saying about you online
-‐ Keep an open mind and take everything into consideraCon
-‐ IdenCfy key influencers
-‐ Decide which networks generate the most conversaCons
-‐ Track senCment over Cme
-‐ Analyze customer feedback
-‐ Assess and plan on best ways to engage
How to make your brand social
l Listen to your community
l Set goals
l Engage in conversaCon
l Be creaCve
l Measure and analyze progress
l Re-‐evaluate and execute
l Do it again
Next trend for Sports: Geo-‐LocaCon
Observe Your Audience
Take an interest in the community and understands the social dynamic
Image
Be Valuable
Add value to the conversation and recognize/reward participants
Be Notable
Provide a reason to come and socialize – and then share the experience with colleagues/friends
Bring Catnip
Determine the handful of things that will keep the community engaged
Have Rules
Establish guidelines to codify the culture you would like to promote and set the expectations for behavior.
Distributed
Lead from the Back
Let the most passionate fans drive the heard
Ride The Waves
It is really hard to create enough energy to build a wave, much more effective and efficient to ride existing waves. Link initiatives to community hot topics.
Key Takeaways l Be social, don’t just be online
l UClize “celebrity” branding of players, teams, and media professionals
l Engage, interact and be transparent with fans and followers
l Set up a strategic plan for your organizaCon, including analysis tacCcs on how to track your success
l Have fun!
QUESTIONS/CONTACT
Elly Deutch Website: EllyDeutch.com
Email: [email protected]
TwiXer: @deutchE
LinkedIn: ellydeutch