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THE SPORTS FANS MARKETPLACE

Rally Investor Deck (July 2014)

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This is the investor deck for Rally, the sports fans' marketplace.

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Page 1: Rally Investor Deck (July 2014)

THE SPORTS FANS MARKETPLACE

Page 2: Rally Investor Deck (July 2014)

"We were bombarded with people who told us that to be on 24 hours a day, a single-niche network of sports couldn’t

sustain itself. It simply wouldn’t happen."

— Bill Rasmussen, Founder of ESPN, 1979

Page 3: Rally Investor Deck (July 2014)

NICHE WORKS IN SPORTS.

Page 4: Rally Investor Deck (July 2014)

What other category do you have bars, magazines, clothing makers, retailers, equipment manufacturers, TV channels and now blogging

platforms devoted entirely to one audience?

Page 5: Rally Investor Deck (July 2014)

But, NO online marketplace for the sports fan?

Page 6: Rally Investor Deck (July 2014)

While niche marketplaces are upending every other industry:▸ Uber for transportation▸ AirBnb for travelers▸ Etsy for crafters▸ Reverb for musicians

▸ CoachUp for sports coaching▸ GrandStreet for hardware▸ DogVacay for dog sitting

Page 7: Rally Investor Deck (July 2014)

Think about that.NO marketplace exists for the $17 billion/year

sports merchandise market!

Page 8: Rally Investor Deck (July 2014)

OPPORTUNITYJust as ESPN transformed sports media,

an online platform can do the same for SPORTS COMMERCE.

Page 9: Rally Investor Deck (July 2014)
Page 10: Rally Investor Deck (July 2014)

The marketplace for conversations, connections and commerce around interesting sports products

Page 11: Rally Investor Deck (July 2014)

What We Do1. Allow selling of secondary team/player items

2. Enable sports creators to produce new, cool products3. Power a community to discuss goods/memories

Page 12: Rally Investor Deck (July 2014)

“I LOVE this idea!! And I couldn't agree more on Rally being a great fit for my sports artwork. I took a look around

and like what I see."— Pierick Smith, longtime Ebay sports seller

Page 13: Rally Investor Deck (July 2014)
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THAT'S KINDA BIG.WHAT ABOUT THE SPORTS CREATION

MARKET?

Page 15: Rally Investor Deck (July 2014)

THE NEXTTerrible Towel

MAKER IS OUT THERE

Page 16: Rally Investor Deck (July 2014)

SO IS THE NEXTIconic

Sports Brand

Page 17: Rally Investor Deck (July 2014)

AND THE NEXT UNFORGETTABLE

Muhammad Ali Photo

Page 18: Rally Investor Deck (July 2014)

GREAT.BUT, WHERE ARE THE

MODERN DAY CREATORS?

Page 19: Rally Investor Deck (July 2014)

DON'T WORRY,THESE CREATORS ARE ALREADYSELLING WITH RALLY!

Page 20: Rally Investor Deck (July 2014)

Jack Perkins

Page 21: Rally Investor Deck (July 2014)

Jonathan Tooley

Page 22: Rally Investor Deck (July 2014)

Bonafide Icon

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Elliot Gerard

Page 24: Rally Investor Deck (July 2014)

Nathan McKee

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Ross Shapland

Page 26: Rally Investor Deck (July 2014)

Ok, I'm starting to get it.

I just have to address the elephant in the room...

Page 27: Rally Investor Deck (July 2014)

HOW IS Rally ANY DIFFERENT THAN ANEBAY OR AMAZON OR CITY SPORTS?

Page 28: Rally Investor Deck (July 2014)

Rally Playbook1. 100% Dedication to the Sports Market

2. We Build a Conversation Around Sports Items3. Strong Focus on Creators and Collaboration

Page 29: Rally Investor Deck (July 2014)
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Rally VisionTHE MOST COLLABORATIVE, EXPRESSIVE

SPORTS PLATFORM IN THE WORLD.

Page 31: Rally Investor Deck (July 2014)

Rally Business Model1. 10% Transaction Fee Charged To Seller

2. Premium Seller Services3. Exclusive Fan Memberships

4. Paid Player, Team and Brand Collaborations

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TEAM

CHAS WAGNER CEOWORK EXPERIENCE

DieHard Fan

Page 34: Rally Investor Deck (July 2014)

Advisors

PJ Solomon

Sangeet Paul Choudary

Todd Eichler

Counsel

Michael Hacker

Page 35: Rally Investor Deck (July 2014)

We're raising $500,000 to hire a CTO, Head of UX and VP of Marketing.

The Rally website is live at rallysports.co

[email protected]/rallysports