Embed Size (px)
Citation preview
Vessl’s mission is to positively transform the guest experience in
venues worldwide
We envision a world where all people have access to meaningful
technology and thus opportunity
Mission and Vision
Two Problems, One Solution
Proximity marketing solutions for
hospitality venues are singularly
focused, complex, and difficult for
operators to conceptualize.
1 2
In-venue smartphone charging
solutions are historically difficult
to operate and cost prohibitive for
operators.
The Solution
Offer products that the hospitality industry wants and their
customers need at a no-brainer prices (supported by
advertising), serving as a clear path for non-invasive
proximity marketing technology and localized advertising.
The Vessl ModelThe three pillars
Meaningful Tech
Ubiquitous Placement
Proximity Marketing
CGE’s Flagship Product: Vessl
• Solving the problem of mobile battery loss in venues.
• 50% of a guest’s time in a business is spent on their phone; back of the house use of mobile is increasing.
• New market with high growth potential. Starbucks invested in charging in 2014.
• Deemed best portable charging product on the market by industry experts.
• Proximity marketing capabilities allows for ad-based revenue models.
Business User Brand
How Vessl Works
Relationship: Client/ Customer Revenue: Pays for hardware Role: Rents Vessl to venue guests
Relationship: End user Revenue Contribution: None Role: Charges phone with Vessl and engages with on-charger media
Relationship: Advertiser Revenue Contribution: Pays for placement & impressions Role: Provides media for users & cost subsidies for businesses
SMS
All signs point to mobile being the next big thing in the hospitality industry
Smartphone penetration in the United States from 2010 to 2017
Survey of hottest technology in the hospitality (restaurant and hotel) space in 2015
The Market
Opportunity
• The demand for mobile technology integration in restaurants, bars, and hotels is increasing rapidly
• Higher dependency on tablet and smartphone payment and ordering systems and in-venue mobile activation presents battery challenges
• Industry is typically slow to innovate, but will adopt based on consumer needs
Market Changes
• Companies like Square, Buzztime, and others are creating an expanded in-venue mobile experience
• Starbucks has recently introduced in-venue smartphone charging on a large scale
• Tap to pay technology (ie. Apple Pay) is widening the adoption of NFC and other proximity technology
CGE Positioning
• Vessl as a flexible, cost-effective and powerful solution allows for border market adoption
• Branding and proximity marketing features leads to greater value and partnership opportunities
• VAN (Vessl Ad Network) takes advantage of broad distribution and proximity marketing trends
Mobile usage and its impact — survey resultsThe Market Cont.
• 36% of respondents said their guests spend over 50% of their time on their phones while at their place of business
• 26% of respondents said their bartenders and servers get asked for chargers over 10 times a day
• 96% of respondents said they would likely be adding a portable charging solution in their venue
• 90% of respondents said that they would want proximity marketing features enabled with their chargers
What percentage of their time do you think your customers spend using their smartphones while in your establishment?
0
5%
10%
20%
30%
40%
50%
More than 50%
Proximity marketing and mobile advertisingThe Market Cont.
The market for indoor location and place-based marketing and
advertising to surpass $10 billion by 2018.
= $
Comparing Charging Solutions
Overview Portable charging with built-in marketing for venues
Stationary charging lockers or stations that are placed in
venues
Stationary charging lockers or stations that are placed in
venues
Stationary charging lockers or stations that are placed in
venues
Price for Business
$500 to $620 or
$25 to $55 monthly$1,200 to $10,500 Free or a Nominal Fee
$100 to $500 plus substantial installation and
station costs
Cost to Customer
Typically Free $2 to $5$2 to $5 per charge
or $30 year subscription
Typically Free
Capabilities
-Charges 20 phones- -Portable/ external (stores
power)- -3,200 mAh-
-On charger branding and proximity marketing-
-Generally charges 8 to 12 phones-
-Requires significant electrical power-
-Typically has built in software features-
-Charges 6 to 20 phones- -Portable/ external (stores
power)- -Typically requires consumer
app to be DLed- -No branding capabilities-
-Generally chargers 1 to 2 phones per pad-
-Generally charges at 20% the speed of portable chargers-
-Limited branding capabilities-
Companies Vessl GoCharge, Brightbox Doblet, Rally Powermat, Nokia (wireless charging plate)
Market Penetration
100 locations including: Buffalo Wild Wings, SF Giants, Trump, Virgin
Sports arena, events, malls Local business in SF and LA Starbucks, McDonald, Ikea (consumer)
Charging Kiosks & LockersVessl Consumer Facing
SolutionsWireless Charging
Price point, usability, and marketing integrations gives Vessl a competitive edge
Business ModelMonthly hardware lease or buy and advertising revenue
Hardware
Price = $500 to $720
Avg. Months in Venue = 24
Avg. Churn = 4.2%
Avg. Units per Venue = 1.5 =
$915 Hardware Rev per Venue
Advertising
Monthly Rev for Branding = $50
% of Units with Branding = 20%
Times Rented per Month = 400
Scan or Tap Rate = 10%
Avg. CPE = $2.00 =
$1,224 Ad Rev per Venue
LTV per Venue = $2,139
Profit Margin = 75%
• Nearly 100 clients in 7 different verticals
• High profile clients include: SF Giants, Buffalo Wild Wings, Trump Hotels, Virgin Atlantic, Franworks and others
• Future partnerships with Anheuser-Busch, Brown-Forman, Starwood, and other brands
• Partnerships with 15 state restaurant associations, and pending partnership with the National Restaurant Association
• Distribution channels through Pelican Group, UnitedHealthcare, and Heartland
TractionWhat CGE has accomplished in its first 9 months
“We are all about creating delight..and that’s exactly what Vessl does for our clients – it provides that pinch of delight that makes them giddy.”
-Robert Wheaton
The Future of VesslEstablished partnership with major distributors:
Pelican Group, HeartlandOctober 2015
November 2015Run VAN (Vessl Ad Network) Pilot with Blue Bite
December 2015 Launch VAN beta test with current clients
Q1 2016
Q2 2016
Q2 2016
2016 & 2017
Assemble board of advisors with key industry
influencers
Vessl 2.0 is scheduled to launch
VAN is launched nationwide
Expand territory to all of North & South America.
Expand product line.
Target Customers• National chains (restaurants, bars, hotels, cafes, ent. venues) • Regional venues • Brand sponsors and strategic distributors
Marketing and Sales Strategy
Sales Marketing Partnerships
• Small inside enterprise sales team
• Regional and vertical specific independent dealers
• Lower costs through monthly payments and partner sponsor option
• Paid media through industry platforms
• Targeting of influencers via social media
• Content marketing for thought leadership
• Partner marketing with aligned brands
• Target brands with distribution established with target accounts
• Ad network partners • Regional, national, and
vertical specific distributors
• Industry associations
Sales Distribution
Today
Access to over 3,000 locations through
national partner
Vessl reps in Chicago and Phoenix
Sales and marketing partnerships with 15 State
associations
2016
Access to over 200,000 locations through
national partners
Vessl reps in top 10 DMAs
Partnerships with national associations within top
verticals
Optimized online sales funnel
= 200 New Locations
= 12,600 New
Locations*Based on 60% qualified accounts and 10% conversation rate
Financial Projections
Financial Drivers• 1.5 units per venue • Avg. 24 months in venue • 4.2% monthly churn
Year%1 Year%2 Year%3
#"New"Venues 705 1815 4260
Total"Venues 593 1847 4592
Total"New"Units 1034 2675 6318
Total"Units 868 2721 6801
Total"Hardware"Revenue $189,375 $756,750 $1,960,875
Total"Branding"&"Ad"Revenue
$154,982 $730,660 $1,965,037
Grand"Total"Revenue $344,357 $1,487,410 $3,925,912
Total"Expenses"(COGS) $305,205 $819,818 $1,956,149
Gross"Margin $39,151 $667,592 $1,956,149
$0#
$500,000#
$1,000,000#
$1,500,000#
$2,000,000#
$2,500,000#
$3,000,000#
$3,500,000#
$4,000,000#
$4,500,000#
1# 2# 3#
Total#Revenue## Expenses#(COGS)#
• Monthly lease is primary • Interaction based ad rev • Sponsored based rev
Brenton Gieser — President and CEO• Co-Founder of JoynIn and Be Social Change • Former Director of Business Development, Change.org
JungNam Lee — COO• Executive in automative industry • Angel investor
David Allen Kim — CMO• Former Chief Producer at Ogilvy Mather
Walter Moore — VP of Sales• Former Managing Director of Fusion Media and Group 360
specializing in digital signage
Team
