TRUenergy Investor Deck

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  • RE-HYDRATE(Electrolytes)

    RE-ENERGIZE(Green Tea Extract)

    RE-VITALIZE(Vitamins)

  • PROBLEMARTIFICIAL

    (Sucralose &Caffeine)

    UNORIGINAL(Lack of

    Differentiation)

    OVERLOADED(5 Hour Energy

    8333% B12)

  • HealthBenefits:IncreasedCogni5on+FatBurner+PerformanceBenefits

    GREEN TEA CAFFEINE

    SYNTHETIC CAFFEINE250 mg caffeine

    100 mg caffeine

    JITTERS

    CRASH

    JITTERS

    CRASH

    SMOOTHBOOST

    SMOOTHBOOST

  • ELECTROLYTES

    ELECTROLYTES

    SODIUM POTASSIUM

    MAGNESIUM CALCIUM CHLORIDE

    More than Gatorade

  • VITAMINSA C D E

    B2 B3 B5 B6 B9 B12 More than Vitamin Water

  • Expectedtogrowata

    +8.3%CAGRfrom20152020

    Salesforecastto

    DOUBLEoverthenextfiveyears

    In2014

    +6.4%forvolume

    sold

    SPORTS DRINKS TEAS

    USA MARKET

    BeverageMarke5ngCorpora5on www.kusi.comwww.teausa.com

    ENERGY DRINKS

  • $730M

    5 HOUR ENERGY

    NEXT 7 COs

    $35M

    2014MARKET

    SIZE USA Shot Revenues

    Source: Caffeine Informer

  • ORIGINAL FORMULA

  • INNOVATIVE PACKAGING

  • UNIQUE LABEL DESIGN

  • KICKSTARTER

    Goal CollectedPreorders

    $20,000 $22,7232,792

    TRACTION

  • VALUATION

    PreviousRaise$72K

    Previous Valuation$1.03M

    CurrentRaise

    $300K Pre-MoneyValuation

    $3M

  • $300k RAISE

    2nd Production RunSmart WarehousingNorth East Expansion SM Marketing Hire Sales Team

  • ELITE GYMS: CREATE A PREMIUM

    BRAND

    SOCIAL MEDIA: TRU ATHLETES ON

    INSTAGRAM

    TARGET: ACTIVE, ATHLETES, & HEALTH CONSCIOUS

    MARKETING STRATEGY

  • NYC MICRO LAUNCH GOALS

  • STEVELONGCROSSFITTRAINER

    LISAWANGFORMEROLYMPIAN

    TJWRIGHTFORMERNFLPLAYERTHE

    ELITEATHLETEKNOWS

    BEST

    TRUEnergy is the sports drink of the future.

    Athletes need a drink like this

    TRUEnergy is perfect for CrossFit athletes. We are always looking for

    a natural edge.

  • MATHIASKAUFMANNR&D

    RYANFOSS-SKIFTESVIKPARTNER

    JACKMCNAMARACEO,CO-FOUNDER

    TEAM

    ROBERTAVAKIANCMO,CO-FOUNDER

    BRANDAMBASSADORPROGRAM

  • ANDREWIVECOO,PECHTERPOLLS

    MIGUELMOURECEO,ENIMAXDI

    ADVISORS & PARTNERS

    POLARBEVERAGESKEYADVISOR

    CYCFITNESSPARTNER

    JEFFEREYBINDERCEO,CLSHOLDINGSINC.